Urumqi Wants To Create A Mutation In The Center Of Xinjiang Textile And Garment Industry.

Taking advantage of Xinjiang's unique cotton raw materials and geopolitical advantages, Urumqi is building a new Silk Road Economic Belt textile and garment industry center as the fulcrum of textile and clothing trade center. More than 100 well-known clothing brand production and marketing businessmen gathered in Urumqi to explore the era of "Internet +".

How to take market as a fulcrum and grasp " New Silk Road Economic Belt "Historical opportunities, gathering advantages to attract domestic and foreign clothing brand enterprises to come to the Xinjiang, support the development of the enterprises of the national independent brand clothing enterprises and enterprises with Xinjiang characteristics or national cultural characteristics, and promote the spanformation and upgrading of small and medium-sized garment enterprises in Xinjiang, and promote the industry through textile and clothing product design and brand promotion, and stimulate entrepreneurship and solve employment problems.

Vice president, Xinjiang Dehui group Tom Chen It is said that the "four bases and one platform" built with Dehui as the leader is to explore a new way to develop the textile and garment industry in Xinjiang through the market as a fulcrum, and provide a full range of support and services for Xinjiang's textile and clothing production, sales, creative design and product display. "In the past, factories were producing what consumers wanted, but in the Internet era, we wanted to achieve what consumers wanted. factory On what to produce. " Chen Shiping said.

In the past two years, the textile and garment industry in Xinjiang has begun to take shape with the advantages of cotton raw materials, preferential tax policies and so on. In the design layout of "three cities, seven gardens and one center" in Xinjiang, a large number of cotton textile projects landed in Xinjiang. In 2015, the fixed assets investment of Xinjiang's textile and garment industry reached 31 billion 790 million yuan, and 97 thousand new jobs were achieved throughout the year. By the end of December 2015, 1460 textile and garment enterprises registered at the industrial and commercial departments at all levels had been registered.

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As the clothing consumption data continues to decline, insiders told reporters that there is a great relationship with the rapid development of the e-commerce platform, and there are many business people who believe that although the e-commerce platform is developing rapidly, the relationship with the entity store is only continuous integration to achieve long-term development.

Sun Xun, a researcher in the fashion Research Institute, said in an interview with reporters, "for a long time, everyone is talking about a problem, that is, the growth of traditional business performance is not strong enough. What is the problem? Actually, the answer to the question is very simple, that is, the ideological problems of the enterprises themselves are out of the question. As we all know, the market demand has always been there, which is the cake of the Internet under the dividing line. Moreover, the Internet has not created any demand at all. The way of the Internet is only catering to consumers' shopping habits, and at the same time stimulating consumers' consumption desire properly.

The demand is there, but you do not see it. Those customers who recognized your brand in the past may have been your loyal fans. However, under the Internet economy and the demand side stimulating supply side advocated by the supply side, instead of the concept of supply driven demand, higher requirements for product quality, excess capacity and upgrading of manufacturing industry are required. If you stick to the original product business and really get the favor of the new generation of consumer groups, it will depend on whether your product system and layout can go smoothly.

Reporters here, the industry advisory body issued by the "2015 China Internet consumption trend report research" shows that the main force of China's online shopping is mainly composed of 70, 80, 90. Although 80% and 90% accounted for only 31% of the total population of the country, it contributed 55% of China's Internet users and 73% of China's online shopping population. Therefore, in this way of Internet plus traditional fashion, it is wise to take the new thinking and new method to pay attention to the needs of the new generation of consumers, to adapt to the current situation and to seize the trend.