There Are Nine Open And Open Projects In Joy City.

After the year, the real estate circle looks like a pool of dark, wave free water, but the smooth surface of the water will always be rippled by small stones in a moment.

On February 17th, the board of directors of Yuecheng Real Estate Limited announced that Han Shi resigned as executive director and general manager of the company because he decided to focus on other career development and personal affairs, and came into effect on February 17, 2016.

At the same time, he pointed out that Zhou Zheng was appointed general manager of the company and came into effect on February 17, 2016.

This means that after the resignation of Han Shi, Zhou will also act as chairman and general manager of the board of directors of Yuecheng real estate.

In addition to the great joy City real estate, Zhou Zheng's other title is COFCO real estate chairman.

Zhou, who has already been the helmsman of the two listed platforms, will inevitably take into account more specific management matters from the general situation to the details under the above personnel adjustment.

Under such circumstances, where the future of the golden age is going to go is undoubtedly the biggest concern of the current market.

"My biggest experience is to insist on it. If we don't focus on it and insist on it, we can't insist on it from one idea to the present, and then have the next rapid development."

At the beginning of 2015, Han Shi accepted the viewpoint that the real estate new media interview was to sum up his experience of running the great joy city.

Obviously, Joy City is still committed to becoming a "centenary shop", but Han Shi chose to stop.

According to the view that the real estate new media has visited, since joining grain in 1990, Han Shi has gone through COFCO's real estate platforms such as COFCO land, COFCO real estate investment and COFCO real estate.

During this period, Han Shi announced in September 16, 2013 that he had resigned from the director of Limited by Share Ltd of COFCO real estate (Group) for working reasons.

For Han Shi, the greatest achievement in the past 26 years is the creation of the joy city complex.

In 2007, the first grand city complex located in Xidan, Beijing, is still one of the most popular projects in Beijing.

After that, COFCO quickly copied the joy city to many important cities such as Chaoyang, Shenyang, Shanghai and Tianjin in Beijing.

As the first light asset management output project, Tianjin peace and Joy City, as of now, there are nine open and open projects in the city, and there is still a gap between the 5 years and 20 years before.

According to the first half results released by Yuecheng real estate, the sales volume of Yuecheng real estate in the first half of 2015 was 2 billion 200 million yuan, down 26% from the same period last year, mainly due to the insufficient supply of sales property that can be accounted for, and the profit attributable to shareholders should be 596 million yuan, down 55% from the same period last year.

As time goes on, a report period is released. The 2014 earnings data of Yuecheng real estate show that during the period, the company's revenue was about 5 billion 713 million yuan, down 16.1% compared to the same period last year, and the company owners should account for 1 billion 673 million yuan in profits, down 46.3% from the same period last year.

When Han Shi is in office, the joy city is still carrying forward under the command of the two people, and in the era of Zhou Zheng solo dance, we must pay more time and efforts to promote the continued development of the joy city.

Although the number is not as good as expected, but the Korean city, the city's real estate, but in the rental rate of this indicator, delivered a bright enough report card.

In January 25th, the company revealed that as of the financial year December 31, 2015, the average rental rate of Xidan Joy City was about 92%, and the average rent price increased by about 8% compared with the December 31, 2015 financial year. The average rental rate of Chaoyang Joy City was about 99%, and the average rent price increased by about 2%.

The average occupancy rate of Tianjin Joy City is about 99%, the average rental price increased by 18% over the same period last year, the average rental rate of Shenyang's joy city is about 96%, the average rental price has increased by about 14% over the same period last year, the average rental rate of Shanghai's Joy City is about 96%, the average rental price has dropped by about 2% compared to the same period last year, Yantai's grand Yue city opened in July 2014, the average rental rate is about 95%, and the average rental price has increased by about 40% over the same period.

The average rental rate of individual projects can be maintained at around 95%, which is undoubtedly related to the clear positioning of Han Shi's development mode.

Although the Mixc is regarded as an example, Han Shi believes that each business model has its own advantages and can achieve better goals.

"Huarun is group hatching and then injected into assets. We are different from Huarun's development model."

Han Shi emphatically pointed out that COFCO will no longer be able to take the new land or develop the project again, and commercial real estate projects will be operated independently by the Joy City real estate platform.

"I am still very confident about joy city."

Speaking of the future, Han Shi repeatedly said to the real estate new media during the interview that the next step is to develop rapidly, but also to strengthen positioning and influence.

According to the announcement of the new media, the 52 year old Zhou Zheng was appointed as executive director of Yuecheng real estate in August 28, 2012. He was appointed chairman of the board of directors and Nomination Committee since December 19, 2013 and has been appointed chairman of the Executive Committee since August 26, 2014. He is no longer a member of the Remuneration Committee.

At the same time, Zhou Zheng was also a vice president of Limited by Share Ltd, a listed company on the Shenzhen stock exchange, COFCO real estate group (Limited by Share Ltd) and Cofco Corporation, and served as general manager of COFCO real estate between June 2008 and January 2011.

As executive director, Zhou Zheng signed a three year service contract with Yuecheng real estate in August 25, 2015 and will be eligible to be re elected after the expiration of his term.

Yuecheng real estate announced in the notice that Zhou Zheng, as executive director of the company, has an annual salary of HK $2 million 600 thousand, but will not receive any remuneration as a general manager of the company.

It is worth mentioning that in the establishment of the Executive Committee, the board of directors of the Joy City real estate board includes two executive directors of Zhou Zheng and Han Shi, whose main roles and functions are to carry out the normal or routine business and operation, risk control, corporate governance, internal control and human resource management of the company.

After the resignation of Han Shi, the executive committee will have only one member of Zhou Zheng.

Therefore, the Executive Committee's work will be suspended until the Executive Committee has appointed new members and the members are restored to at least two members. During this period, all the roles and functions of the executive committee will be carried out by the board of directors.

The Executive Committee was suspended and replaced.

Zhou Jun, who is appointed general manager, will undoubtedly shoulder the heavy responsibility of dividing the work by two people on the shoulder of one man, especially in the golden age of the great joy city.

Although there is no more official explanation for Han Shi's specific resignation for a while, the Zhou Dynasty policy of solo dance is bound to lead the city of joy to continue, and this road will also encounter the challenge of slow development and the "sinking of ten thousand years".

Difficult problem.

In December 18, 2015, in the media conference of the two phase of the "Happy New Year" campaign in Shanghai, some media questioned the management of Yuehua city directly, and its original mode led to the "slow development" of the company.

At that time, Zhou Zheng said something like a joke: "I also want to know why we are developing so slowly."

Shanghai

General manager Wu Zheng immediately said: "of course, the quantity is very important. If we develop according to the original mode, it may be difficult to achieve. Therefore, we should activate the shock fish (M & A) and manage the output well."

The final conclusion of Zhou Zheng is that (Joy City) will continue to develop in the second tier line (not excluding the good three lines) in the future, but the scale increase must be based on the scale of the actual investment, and then calculate the overall sales.

In addition to the question of speed, the company's consistently poor revenue situation has also become a factor affecting its valuation in the capital market.