Burberry Fashion Show Bold Play "Shrink"

From September 2016, the conference on men's wear and women's wear will be merged.

The number of fashion shows will be reduced from 4 to 2 annually, and will be held in February and September each year.

But for a long time,

There is a huge time lag between sales and sales. Consumers often have to wait for months before they can go to the physical store to buy these fashions in the coming season.

That's why spring fashion is released in autumn, and autumn fashion is released in spring.

It is understood that this is

The second major adjustments since taking over Burberry.

From former CEO allenz to apple, Bailey was promoted from the creative director to the new CEO.

With his talent and experience in marketing, after taking nearly 1 and a half years, in November of 15, he integrated the three ladies' garments and men's wear lines of Burberry, and from then on we could only admire Burberry London, Burberry Brit and Burberry Prorsum.

Just after receiving this special gift, Bailey also "shrunk" fashion show.

In fact, as early as Burberry, a number of brands have already made.

。

Designer brand Thakoon announced in December 15, turning to a similar "show to sell" business mode, and Versace and Moschino and other big brands try to adopt this strategy, but only in the mini capsule series fashion.

Although men's wear is no longer a separate fashion show, Burberry said they are working with the London men's clothing week, the sponsor of the main men's clothing event in Britain, to find out other functions that the brand can play.

The innovation of Burberry fashion show is to better meet the needs of global consumers and shorten the traditional gap between fashion shows and retail sales.

After the fashion show, customers can instantly purchase the series of fashion show just displayed in the show through the website and the physical store.