After The Decline Of Performance And The Adjustment Of Channels, Nine Herd Kings Are Facing Double Growth.

Yesterday,

Limited by Share Ltd (hereinafter referred to as "nine herd king") released its 2015 annual report, which showed that the business revenue of nine Mu Wang last year was 2 billion 256 million 600 thousand yuan, an increase of 9.13% over the same period last year. Net profit was 404 million 300 thousand yuan, an increase of 15.33% over the same period last year; the basic earnings per share were 0.7 yuan, up 14.75% over the same period last year.

After the decline of performance and the adjustment of channels, the king of Mu has finally achieved double growth in operating income and net profit, which is related to the improvement of retail operation capacity, the change of marketing strategy and the strengthening of research and development of commodities.

Looking forward to the future, Lin Congying, chairman of the nine Mu Wang, said, in addition to development

Besides the main industry, it will actively explore the investment in clothing related industries, and strive to create an elite life fashion industry group, focusing on "elite life" for industrial layout and coverage.

Clothing, fashion culture, fashion entertainment, fashion sports, fashion health and so on.

Improved retail operation brings overall growth

The growth of performance is due to the improvement of retail operation capability.

According to the report, last year, nine Mu Wang proposed the strategic direction of "retail pformation with consumer satisfaction and terminal store profits as the core."

On the one hand, to start the retail pformation, first focus on the terminal stores, strengthen the retail operation ability in the aspects of store standards, store manager training and other aspects, and create a replicable terminal retail operation standard through the establishment of standard shops, and will cover the shops in a wider range in the future.

On the other hand, personnel training and staff motivation are the key to retail pformation. A professional retail consultant company is introduced to train the store manager and shopping guide systematically, and establish information platform to get through the communication channels of the terminal directly to headquarters.

"The improvement of retail operation capacity has brought about the growth of overall performance. Although the number of stores has been reduced by 153 due to the structural adjustment of the channel, the overall sales performance is still growing."

The report said.

At the same time, nine Mu Wang promoted the growth of franchise performance through helping franchisees to improve their retail operation capabilities.

"Last year, the company strengthened the analysis of the sales data of its affiliate customers, and directed the franchisees to buy goods, business plans and store operations.

Specifically for larger scale first tier agents, weekly verification is adopted, and weekly and retail units follow up and adjust strategies.

At the same time, through regional brand promotion activities, commodity policy support, promotion and promotion, etc., it will help the franchisee to digest inventory and improve business efficiency.

The report points out.

Disclosure of stocks losses about 50000000 planned revenue of 2 billion 320 million this year

Compared with the warmer performance, last year, nine Mu Wang invested 735 million yuan to buy stocks and eventually lost 50 million 344 thousand and 400 yuan.

According to the report, in 2015, nine Mu Wang invested 1 billion 315 million yuan in the purchase of financial assets such as bonds, funds, stocks and so on, and sold 775 million yuan worth of financial assets during the reporting period.

However, the big investment did not bring profits to the king, and the investment income was a loss of 35 million 712 thousand and 800 yuan.

And investment losses all come from stock investment.

The report shows that last year, nine Mu Wang invested 735 million yuan in buying stocks and sold 617 million yuan worth of shares in the reporting period, which led to a net loss of 50 million 344 thousand and 400 yuan.

In the report, King Mu said that funds for buying financial assets such as bonds, funds and stocks were all owned by themselves.

In fact, at the beginning of 2015, the money of King Mu was only 761 million yuan, and the information disclosed in the annual report showed that all kinds of investments of nine Mu Wang increased significantly last year. For example, the Year-end of the sale of financial assets increased by 865 million yuan from the beginning of the year, an increase of 468.36%; the Year-end of long-term equity investment increased by 260 million yuan from the beginning of the year.

Although the stock investment failed, it did not affect the development confidence of King Mu.

In the report, 9 Mu Wang said that the planned revenue of 2016 was 2 billion 320 million yuan.

Lin Congying said that the pformation of traditional enterprises should return to the essence of business.

"Transformation is not away from familiar areas, but is to understand new rules, find new partners, and use new tools to make the original products (services) better.

Our overall thinking in men's clothing business is to make strong men's trousers and become the leading brand of business men's clothing through retail pformation, strengthening the style of products, using different signs to serve different consumers.

Not limited to men's clothing business, Lin Congying said that he was determined to build an elite life (middle class) fashion industry group aiming at upgrading the consumer market, covering clothing, health, sports, culture, entertainment and so on.

The target consumers of the industry group are unified, so as to carry out "concentric diversification", and build a complete fashion industry chain through industrial integration, resource sharing, fans drainage and brand dividends.