Under The Transformation, Will The Weak Market Get Warmer Men'S Clothing Will See The Bottom This Year?

follow Anta As a representative of the sports brand after the full recovery this year, it is one of the representatives of Fujian men's wear brand. Joeone In the evening of April 25th, the 2015 annual performance report was released. Under the transformation of retail strategy, the main industry showed signs of recovery.

According to the results of the financial report, 9 Mu Wang's revenue and net profit increased in 2015, of which net profit achieved two digit growth. On the same day, a quarterly report released in 2016 continued to warm up.

However, the industry believes that the case of the recovery of the nine Mu Wang, while the men's clothing industry as a whole has not yet recovered. At the same time, clothing retail brands including men's clothing are stepping up efforts to transform.

A weak market in transition

According to the earnings report, the business income of 2015 yuan was 2 billion 257 million yuan, an increase of 9.13% over the same period last year, while the net profit of shareholders belonging to the listed company was 404 million yuan, up 15.33% from the same period last year. Net profit after deducting non recurring gains and losses increased 28.4% over the same period.

The main business of the company is sales of clothing and apparel products. In 2015, the main business income increased by 8.94% over the same period last year. From the perspective of product composition, male trousers account for 49.82% of the main business income and are the core products of the company.

Nine Mu Wang said that since the end of 2012, clothing retailers have gradually launched a channel adjustment path, including streamlining of channels, supply chain integration, improving retail capabilities, and opening up all channels.

The company believes that from the actual effect, the majority of the industry's inventory of the brand is already coming to an end, and has also achieved some results. The recovery of the subsequent industry will depend on the strength of market demand. At present, the industry has not yet formed an enterprise with absolute superiority in scale and brand, and there is an opportunity for industry integration and breakout. Combined with the current development stage of the industry, the company put forward the "retail transformation", aiming at improving the quality of single store operation, combining with the advantages of brand promotion, channel construction, product research and development, and maintaining the leading position in the industry.

According to the earnings data, the total number of stores in 2015 was 2792, down 153 from 2945 in 2014.

At the end of the reporting period, the company's inventory balance was 584 million 341 thousand and 700 yuan, down 1.52% compared with the previous period, and the stock turnover days were 224 days, 18 days less than the 242 days of last year.

What is interesting is that the reporter found that although the main business of the king was good, its sideline industry lost 50 million yuan. According to the financial report, in 2015, nine Mu Wang invested 1 billion 315 million yuan to buy financial assets such as bonds, funds, stocks and so on, in which 735 million yuan was used to buy stocks, but it lost 50 million 344 thousand and 400 yuan.

Although the main business began to recover, the king still admitted that there was still some risk. Because sales rely too heavily on the single brand of "nine herd king", at present, the business income of the nine Mu Wang brand accounts for more than 90% of the annual operating income. To this end, the company will actively develop multi brand while consolidating the brand.

Men's clothing will be bottomed out this year?

In fact, the revival of King Mu is also considered a case in men's clothing industry. Another Fujian menswear brand Seven wolves The earnings data released earlier showed that the total operating income of 2015 yuan was 2 billion 460 million yuan, an increase of 3.02% over the same period last year, with a total profit of 257 million yuan, down 26.15% from the same period last year, and a net profit of 270 million yuan, down 5.63% from the 290 million yuan in the same period last year. 2016 a quarterly net profit of 64 million yuan, down 5.74% over the same period.

Reporters collate open information found that other companies in the men's clothing industry's income is not good. Such as Dayang creation (600233, SH), business income in 2015 dropped 1.17% compared with the same period last year, and net profit attributable to shareholders of listed companies dropped 6.40% compared to the same period last year. Hinur (002485, SZ) 2015 business income 1 billion 13 million yuan, compared to the same period last year reduced 1.62%. In 2015, the total revenue of the wedding bird (002154, SZ) declined by 1.52% to 2 billion 240 million yuan, while net profit fell by 19.55%.

Industry watchdog Ma Gang has previously said that compared with previous years, 2015 is the most difficult year for the textile manufacturing industry. Since 2015, although clothing consumption has basically continued the weak trend in 2014, the growth rate has stabilized and steadily increased in a few months. The 1~9 growth rate was 10.2% in the same period last year, the same as that of the same period last year. Although clothing consumption has not recovered, subdivision has shown signs of recovery, such as women's underwear and baby industry are still at a relatively fast growth stage, but high-end men and women's clothing is at a low ebb and needs to be revived.

Ma Gang said that the current clothing companies in the capital market have begun to take the road of integration of production and finance. Nine Mu Wang invested 12 million US dollars in Korea's clothes house. The seven wolves invest in multi metre music, set up Hua Yi Fashion Fund, and focus on investing in lifestyle and consumer culture related lifestyle industries. The seven wolves said that the future will revolve around the "investment + industry" strategy, and build a fashion consumption ecosystem including supply chain, brand, channel, communication and capital, and open up the M & a space.

Whether or not the recovery of the weak market of the nine Mu Wang can continue and lead the whole industry, insiders believe that, on the one hand, it is necessary to see whether the strategic transformation of these enterprises can really find a breakthrough, and at the same time, it can be effective.

Shen Wan Hongyuan's research report is optimistic that from the fundamentals and the rotation of different sectors, the adjustment order of sub sectors is generally sports shoes, casual wear, home textiles, men's shoes, men's wear, high-end men's wear and women's wear. At present, the sub industry turns to the men's clothing industry. It is expected that the men's clothing industry will see the bottom in 2016, and the performance elasticity will be greater.