Lanvin Creative Director Was Removed From Sales And Dropped To 200 Million Euros.

Since last October when Alber Elbaz announced its resignation, Lanvin held a brief board meeting on Monday and decided to remove him from the office.

It is understood that

The removal from the board will not affect his minority stake in Lanvin, but he did not disclose his share in the company.

The removal of the board will mean that Alber Elbaz can no longer exert any influence on the company.

Lanvin has appointed Bouchra Jarrar to replace Alber Elbaz as brand.

The spring 2017 series will be her first series for brand design.

After 14 years in office, Alber Elbaz has made Lanvin a must see fashion show in Paris fashion week, which is famous for cocktail dresses, fashionable sneakers and bold artificial accessories.

Alber Elbaz's fashion show has been well received, but the brand is still struggling to explore the way to develop leather products in order to better cope with strong competitors.

Last December,

The Joint Commission on labor and industry has disputed the departure of Alber Elbaz.

The employees indicated that they sought recourse to the Paris commercial court to mediate their opposition to management decisions.

According to sources, compared with last year's 250 million euros, the company's combined sales fell to about 200 million euros.

At the same time, the company's profits are also declining, from 11 million 900 thousand euros in 2012 to 5 million 700 thousand euros in 2013, while in 2014 it fell to 2 million 900 thousand euros.

Lanvin has always relied on Wholesale partners, which account for 70% of total revenue, and only 30% of sales come from direct retailing.

Designer Bouchra Jarrar took office in March this year. She said it would bring harmony and consistency to the Lanvin brand, which is the fashion of this era.

In addition, she expressed willingness to cooperate with other brands.

In February of this year, Bouchra Jarrar worked with the senior jewellery brand Mauboussin to design a high-end jewelry series, which will be launched in July this year.

Founded in 1827, Mauboussin has been running in family mode and has boutiques in Asia, the Middle East and Europe.

Bouchra Jarrar is known for its rigorous contour tailoring. Her streamlined sportswear and retro wind fashion make her accumulate a group of loyal fans.

Many people in the industry believe that she emphasizes the practicality of clothing more than Alber Elbaz.

Previously, Lanvin's designers included Claude Montana, Eric Bergre, Dominique Morlotti, Ocimar Versolato and Cristina Ortiz.

Lanvin CEO Michle Huiban emphasized earlier that the brand is in good financial condition and can ensure its future development.