Fast Fashion Brands Encounter E-Commerce Attacks, Shops Frequently Closed Shop

With the continuous development of the Internet, the development of electronic commerce is getting more and more prosperous. However, a happy family is worried. Because of the attack by electric providers, many fast fashion brand shops are facing the crisis of closing stores.

Recently, there are rumors that Fuzhou Esprit stores will be removed gradually, the brand may even withdraw from Fuzhou this year.

"Esprit (E Splltter) is most likely to be in.

Withdraw from Fuzhou market... "

Yesterday, the news was noticed by many netizens in the local WeChat circle.

Reporters learned that Esprit was the most popular brand in Fuzhou in the early years. Many "70 after" and "80 years" spent four hundred or five hundred yuan on buying a Esprit clothes.

However, in recent years, the brand clothing store has been hard to recreate the glory of its past.

According to the introduction, Esprit was formerly a garment manufacturer in San Francisco, USA, and was once an influential brand in the world.

Reporters learned that the brand landed in Fuzhou in 2001, and its peak in Fuzhou from 2005 to 2009. However, in 2013, Esprit closed quietly in the largest franchised store.

Affected by the economic environment, the impact of electricity providers and the rising cost of rents, according to the data, Esprit closed hundreds of stores in China last year and last year.

It is understood that there are only 4 remaining Esprit shops in Fuzhou, respectively.

Cangshan Wanda, East 100 building and famous shop street.

All these stores are coming out of the store, and some shops are clearing at low prices.

According to sources, at present, Esprit does have the intention to withdraw from the Fuzhou market, and the specific withdrawal time will be comprehensively considered in accordance with the contract period signed by the mall.

In fact, in addition to Esprit, a careful citizen has found that many of the fast fashion brand clothing stores that have been popular in the streets are gradually decreasing.

For example, Metersbonwe clothing store is shrinking. Its performance bulletin recently revealed that net profit fell 396% in 2015 and lost 431 million yuan, the first loss in its 7 year listing.

According to the company's top executives, the number of shops in Fujian has been reduced by nearly 30%.

Fuzhou stores have shrunk from more than 20 to 15.

"In the past two years, affected by the economic environment, the impact of electricity providers and the rising cost of commercial rents, some fast fashion brand clothing shops in Jung are generally difficult to make, and the reduction of stores is inevitable."

Mr. Chen, a member of the Fuzhou clothing association, said that in addition to the economic downturn, the biggest impact on such clothing stores is online shopping.

For this phenomenon, there are some people in the clothing industry.

Fast fashion clothing also has the disadvantages of lack of fashion, lack of change and low cost performance.

Most of the former consumers were white collar workers, but now they are "student party" and parents who buy clothes for their children.

Because of the rapid rise of other fast fashion brand shops and fierce competition among peers, a group of customers have been away from traditional brands.