Strategic Cooperation Events Happen Frequently In Garment Enterprises.

Behind the frequent occurrence of cooperation events in clothing enterprises is the result of the comprehensive promotion of China's economic structure pformation, the integration and reconstruction of garment industry, the pformation and upgrading of garment enterprises, and the change of clothing consumption market.

In the past two years, the strategic cooperation of garment enterprises has occurred frequently.

Under the influence of various forces such as the pformation of China's economic structure, the integration and reconstruction of garment industry, the pformation and upgrading of garment enterprises, and the change of clothing consumption market, garment enterprises need to find new outlets, new boundaries, and new ways to raise efficiency and reduce costs, which will lead to more strategic cooperation events.

Typical

And CITIC shares strategic cooperation, invest billions of CITIC shares.

YOUNGOR announced in June 10th last year that the company signed a strategic cooperation agreement with China CITIC Limited by Share Ltd. The two sides agreed to set up the two sides' strengths to jointly seek and seize major strategic opportunities in China and the global market, and to cooperate with each other to make use of their existing resources, channels and advantages to cooperate and provide business partners with convenience and support to enhance their value.

Then in July 17th, YOUNGOR announced that its wholly owned subsidiary, Xin Ma international, subscribed for 859 million shares of CITIC new shares at a price of HK $13.95 per share, with a total paction value of HK $11 billion 986 million.

YOUNGOR said the move is aimed at consolidating the established strategic cooperation relationship between the two sides, and promoting the strategic resources and business opportunities of YOUNGOR through CITIC share platform, promoting the pformation of the company and strengthening profitability and influence.

AOKANG international and Skech strategic cooperation, strategic investment Lanting Pavilion gathering potential.

In August 2015, AOKANG International announced its strategic cooperation with Cage, the second largest sports shoes brand in the United States, and plans to open about 1000 AOKANG brand stores in mainland China in 5 years. This shows that AOKANG, which is mainly engaged in leather shoes, has begun to march into the sports sector.

He said he will establish long-term strategic cooperative relations with Cage and establish information sharing mechanism, business matching mechanism and communication mechanism.

Research mechanisms, etc., to integrate resources from both sides.

In addition, in April 2015, Luo Lai home textile announced its strategic cooperation with the company and planned to jointly research and produce a series of smart home and family health products for bedroom. Meng Jie home textile announced a strategic cooperation with the company and developed and manufactured intelligent bedroom products.

The two major home textile enterprises have worked with the same company successively. They should value the strength and leading position of the company in the home electronic intelligent controller industry.

Cooperation and mergers and acquisitions often go hand in hand.

Recently, several garment enterprises announcing strategic cooperation events also have plans and actions for mergers and acquisitions.

At the beginning of the year, Anta said that the company was negotiating with two or three international sports brands. Anta would provide funds for potential mergers and acquisitions with internal resources, but did not exclude the possibility of financing large pactions. The cooperation with Xinjiekou in Nanjing focused on developing sales channels for last year's acquisition of Hamleys. In March, Ying Jin group announced the acquisition of Design Management, a footwear company, in 13 million yuan.

The purpose of cooperation is win-win, which is a synergy effect. It needs both sides to share complementary resources.

This means that, just as mergers and acquisitions need to avoid integration risks, garment enterprises should also choose the right objects to avoid opportunistic behavior, manage the cooperation process, establish mutual trust relationship, and reduce the competition risk in the process of cooperation.

Once we play the power of "two swords", we will find new directions, create new spaces and form new competitive advantages for garment enterprises in pformation and upgrading stage. This is also an important way and way for garment enterprises to pform.