Operation Report Of China'S Textile And Apparel Specialized Market During 11Th Five-Year

China Textile Industry Association circulation branch / article

By the end of 2009:

The textile and garment professional market (more than 10000 square meters) has been tracked in statistics, reaching 683.

The total market area is 55 million 464 thousand and 700 square meters.

The total number of stores in the market is 860 thousand and 500.

The total number of business operators in the market is 72.35.

The total turnover of the market is 1 trillion and 150 billion yuan.

During the "11th Five-Year" period, China's textile and garment market has taken a new step in the management mode, public service platform construction and paction scale.

This report reviews the changes in the scale of China's professional market in the past five years, and explains the development course of the professional market during the 11th Five-Year from the operational characteristics and key factors.

Scale of pactions increased substantially

Accelerate the pace of market upgrading

The scale of professional market has expanded significantly.

The eastern region is in the leading position in terms of market volume and paction volume.

From the number of markets, the number of eastern and central markets increased by more than 1.5 times during the "11th Five-Year" period.

With the rapid growth of the market, the scale of pactions has also increased.

The eastern region is the main market of China's professional market. Its sales volume increased by 110.66% in five years, and its sales in the central and western regions increased by about 58%. The proportion of sales growth in the eastern region was almost two times that of the central and western regions.

China's professional market in the eastern region

The clothing market has become the main force in the market.

Judging from the operation in 2009, the clothing market accounts for more than 50% of the indicators in terms of operating area, number of stores or market turnover.

The scale of garment market is relatively large. On the one hand, it is determined by its important position in the national textile and clothing consumption. On the other hand, the price of clothing and the added value of products are all higher than other intermediate products.

The professional market presents an industrial barometer.

In 2010 1~11, monitoring data for key markets showed that the total volume of clothing products reached 114 billion yuan, of which 15.52% grew by four in the four quarter, and 114 billion 990 million yuan in fabric products, 38.71% in the four quarter compared with the same period last year. The total volume of domestic textile products was 43 billion 676 million yuan, the fourth quarter year-on-year increase of 30.47%; the total turnover of raw and auxiliary materials was 15 billion 421 million yuan, and the fourth quarter grew by 17.53% over the same period.

The rising price of terminal products driven by the price of raw materials is the main reason for the increase in turnover.

The interaction between market and industry will promote industrial upgrading and development in the central and western regions.

As an information platform and business platform, the market plays an extremely important role in the process of industrial development.

This is mainly manifested in two aspects: first, the market drives the development of the industry, and the distribution market gradually changes to the production and marketing market; two, the development of industry accelerates the pfer of the supporting resources in the market.

Professional market e-commerce enters the stage of scale effect.

According to incomplete statistics, there are 22 e-commerce market platforms, product display and trading units in the circulation branch, including 13 self built e-commerce platforms, Alipay, bank pfer, quick money, and 9 partners with third party platforms, including Alibaba and Shang Dynasty.

According to the monitoring data, 8 key monitoring units (including 39 monomer markets, including Liaoning Xi Liu clothing market and Chongqing Chaotianmen market cluster), the total e-commerce turnover in the fourth quarter of 2010 reached 1 billion 211 million yuan.

Among them, Shishi clothing city in the fourth quarter of 2010 e-commerce pactions increased by 15.35% over the same period.

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The professional market and business operators adhere to the brand development strategy.

During the 11th Five-Year, "brand building market" was popular.

While actively promoting the development of independent brands in the market, various markets have made great efforts to enhance their awareness by organizing exhibitions such as purchasing festivals and exhibitions, while the brand awareness of business operators is also strengthening. They have gradually abandoned their simple wholesale and agency modes, and then registered companies, and have collected existing channels.

The number of newly opened markets is on the upward trend in the concussion.

In 2006~2010, the number of newly opened markets reached 111.

The number of specialized textile and garment market in China has been on the upward trend. In addition to the impact of the global financial crisis in 2009, the number of new opening markets is negative.

New service, new mode, multi format

Conspiracy to pform and upgrade the market

The market clusters and the monomer market pay more attention to the services of business operators and purchasers.

During the "11th Five-Year" period, the public service work of textile and garment specialized market clusters was significantly strengthened, and production and marketing docking, training, exhibition and other services became the focus.

The professional market has gradually changed its role, and the operation concept has been pformed from simple property management to enhancing the added value of brand.

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Various professional markets are looking for different paths to upgrade.

Based on geographical location, local industry and market development status and other environmental factors and competitive advantages, markets are upgrading from all aspects of market logistics, e-commerce, brand and creativity, and actively seek the support of governments at all levels to achieve the "two pioneering" of the professional market.

In the market cluster, the market is distributed and the operation efficiency is improved.

The specialized market of textile and garment is actively pforming and seeking development, and gradually adjusting its own business structure has achieved good results.

Retail share increased and market hardware and software services increased.

The specialized market of textile and garment is not only convenient in pportation, but also rich in goods and inexpensive in quality, which greatly meets consumers' needs for shopping environment, variety and style.

The retail share of major markets has increased significantly, and the retail share of Beijing Bai Rong World Trade Center and Haining leather city has reached 65% and 55% respectively.

The combination of professional market and tourism industry complement each other.

Many markets have established the development idea of "promoting tourism with tourism and taking business to travel", making use of their own traditional advantages to actively develop shopping tourism and enhance the touring quality of Shopping Tours.

Factors affecting the development of professional market deserve attention

The improvement of the basic environment of pportation and logistics improves the efficiency of the circulation system.

The state's supporting policies on the growth and expansion of domestic demand in the context of "ensuring growth and expanding domestic demand" are prominent. A series of measures to enhance economic development are put forward, including 1 trillion and 800 billion yuan invested in major infrastructure construction such as railways, highways and airports, focusing on the construction of a number of passenger dedicated lines, the Western trunk railway, the improvement of expressway network, the construction of Midwest trunk airports and feeder airports, and the vigorous development of logistics and e-commerce industry, which provides a basic guarantee for effectively shortening the radius of circulation and rapid product circulation.

Raising the income of urban and rural residents has created important conditions for expanding domestic demand and improving consumption capacity.

According to the data of the National Bureau of statistics, the per capita net income of rural residents in 2009 was 5153 yuan, excluding price factors, an increase of 8.5% over the previous year, and the per capita disposable income of urban residents was 17175 yuan, an increase of 9.8% in real terms.

A series of social security measures have increased the income of the residents, especially alleviated the worries about the consumption of urban and rural residents, which created important conditions for expanding domestic demand and improving consumption ability, and also created conditions for the further prosperity of the professional market.

The proportion of the industrial domestic market has been increasing, and the demand for the channels of the professional market has been continuously strengthened.

The financial crisis has impeded export trade, and foreign trade enterprises have returned to the domestic market.

In the past, export enterprises often ignored the domestic market.

Now, the specialized market of textile and clothing has become their new sales platform.

New changes will take place in the business and commodity structure of the market, and new requirements for the operation and management of the specialized market will be put forward.

During the "11th Five-Year" period, the total retail sales of consumer goods increased from 76410 billion yuan in 2005 to 125343 billion yuan in 2009, with an average annual growth rate of 13.17%. From 2005 to 2009, the average annual growth rate of wholesale and retail sales of clothing products above the quota is 23.59%, which is 10.46 percentage points higher than the annual average growth rate of retail sales of consumer goods.

From the domestic market, the proportion of textile and garment specialized market turnover in China's textile industry in 2009 was 35.64%, which was 7.37 percentage points higher than that in 2005.

The role of the professional market as the main channel for domestic sales is remarkable, and the professional market itself has gained new development opportunities in this round of domestic sales growth.

Industrial pfer promotes the development of textile and garment specialized markets in the central and western regions.

Due to the rapid increase of the cost of land, energy costs, labor and other factors and the restriction of ecological environment protection, the pace of the gradient pfer of the textile and garment industry in the southeast coastal area to the central and western regions has accelerated.

The central and western regions have become the hot spot of textile industry pfer due to their geographical advantages.

The rapid development of industry has led to a large number of raw materials supply and product distribution needs, to a certain extent, to promote the development of textile and garment professional market.

In the monitoring of new market in recent years, the circulation branch found that in 2009, the western region led the whole country in the new market investment and construction area, reaching 18 billion yuan and 7 million 590 thousand square meters respectively, accounting for 42.16% and 53.33% of the total investment in the new market and the total operating area respectively.

Anhui Hefei, Henan Zhengzhou, Hunan Zhuzhou, Hebei Shijiazhuang, Liaoning Shenyang and other places all showed strong industrial acceptance momentum, and the professional market greatly moved the development of local industries.

Nanchang is the location to serve the Yangtze River Delta and the Pan Pearl River Delta. Xi'an is the strategic focus of the western development strategy led by the government. Luzhou is the main distributing center for commodity circulation in the area of Sichuan, Yunnan, Guizhou and Chongqing. The developers have begun to expand the market process in these key regions of the central and western regions, and will be the main driving force for their future development.

Higher returns on commercial real estate have attracted developers and manufacturers to invest.

Due to the high yield and high return of the rental shops, and the frequent policy of regulating the property market, the market has become the preferred path for many investors since 2005, attracting many real estate developers and textile enterprises to enter this field. Large scale investment capital at home and abroad is pouring into the professional market.

As a result, the investment in the textile and apparel specialty market has continued to grow, especially in the eastern coastal areas.

The market is facing a new round of upgrading and pformation, and local governments are attracting investment and market operation.

The acceleration of urbanization and the vigorous development of industry started in the traditional professional market in the 80s and 90s of last century and entered the peak period of upgrading.

Local governments have introduced policies of attracting foreign investment to new markets, expansion and expansion of specialized markets, especially in less developed areas, in order to develop the economy and attract investment, various preferential policies have been provided for investment projects, which has directly contributed to the influx of commercial real estate capital.

In particular, based on many factors such as the acceleration of urbanization in the two or three line cities, the gradient pfer of industries, and the change of population flow, commercial real estate is now buying land in two or three line cities.