Puma Said Its Trademark Had Been Infringed And The Company Had Prosecuted Four Times In Two Months.

Yesterday afternoon, under the auspices of judge Chen Guangxiu of the Beilun court, the plaintiff Rudolf Darth sporting goods.

This is the fourth case in the past two months that the company has been prosecuted for infringement of its exclusive right to trademark.

Influential supermarkets also exist.

Unlike previous prosecuting individuals, such as individual businesses, small shops or clothing enterprises, Puma has directly targeted the big supermarket in Ningbo.

"All over the country are anti infringement, and the awareness of these foreign brands in safeguarding intellectual property rights in China is becoming more and more strong."

Judge Chen Guangxiu couldn't help sighing when he received the case in December last year.

In July last year, the company began to notice that the defendant supermarket sold two licensed stores in Beilun district without permission, selling infringing clothing and footwear products identical to the plaintiff's registered trademark without permission.

Five months later, Bo Ma filed a lawsuit against the Beilun court. The lawsuit is clear that the company will prosecute the two big stores separately and target the company directly behind the store.

"The supermarket party immediately stopped selling infringing clothing and footwear products marked" PUMA "trademarks, and compensated the plaintiff for losses and expenses totaling 200 thousand yuan, and the newspaper reported to eliminate the impact.

Is it the first time for a big store to start a war?

Yesterday, the two sides finally reached an agreement that the supermarket side stopped the infringement, and he agreed to reduce the amount of compensation from 200 thousand to less than 100 thousand yuan, but asked the supermarket party and all its subsidiaries to encroach on the trademark rights of Bo Ma again and compensate 100 thousand yuan.

Large supermarkets also involve infringement, and when the owners of intellectual property rights sue, there is no return. This result is a big surprise.

According to statistics, since 2008, nearly 600 articles have been written by PMA as a plaintiff in trademark infringement disputes, but this is the first time that a large store has been fighting.

"We are not making profits through counterfeiting."

Wang, manager of the Ministry of justice of China, said: "although many cases are involved in the case, the majority of the cases are settled by mediation. The final amount of compensation is not very high. It is often like tens of thousands of dollars today.

In fact, like us, coming from Shanghai, the necessary expenses for travel expenses and discovery of infringement also cost a lot of money, so we only fight against fake products from the perspective of brand maintenance.

It is gratifying to note that after such hundreds of cases of infringement, Mr. Wang praised Zhejiang's efforts to protect intellectual property rights. "There is no sense of local protection and support for the proper conduct of intellectual property rights, without any reservation or favoritism."

"Manufacturers have noticed, but sellers' legal awareness is relatively weak."

"The seller should have the obligation to pay attention to the trade mark when he purchases the goods," Chen said.

Supermarkets like this are responsible for selecting sourcing sources from the unified purchasing department. However, the purchasing department only focuses on quality and price, and does not attach enough importance to intellectual property rights.

In the future, businesses must pay more attention to intellectual property rights and be sensitive to goods that are far below the registered trademark products and avoid unnecessary compensation.