Foreigners Come To China To Fight Against Counterfeiting: Robinhood Sells Foreign Brands To Sell Domestic Products.

Italy Foreign Trade Commission

60 counterfeit Italy enterprises effluent

"These brands are carefully fabricated in Italy's" source ".

One company wrote the telephone number of Italy headquarters on the brochure, but it was confirmed that it was just a telephone number of an ordinary house.

Since the second half of 2011, the Ministry of intellectual property of the Italy Foreign Trade Commission has submitted three batch of 30 fake Italy brands to the State Intellectual Property Office of China. They claim to be produced in Italy or use Italy names, place names or even national flags to make product names, and mislead consumers with the banner of Italy. The Italian side appealed to the Chinese government to take targeted measures.

investigation

Storefront in Zhongshan

Shop layout, playing the British style, the brand website introduced in English, and English songs.

At first glance, that is

Stroll through the shopping malls in Beijing, whether men's wear, women's wear, shoes, name bags...

Looking at it, it is almost the same "foreign language" letter, approaching the inquiry, shopping guide without exception, reply to "foreign brands".

"This is the British brand", "this is the US brand", "this is the Italy".

Recently, the reporter visited many shopping malls and supermarkets in Beijing, and asked more than 20 clothing brand counters. The answer was no exception.

In a shopping mall.

We can look at the labels in the costumes, but the reporters found that "Zhongshan of Guangdong" is clearly written on the column of clothing.

"Why is the origin of Zhongshan, but the British brand?" under the questioning, the shopping guide was somewhat hesitated. "I don't know."

Anyway, I know that the origin of the brand is based on a hero in Britain, and we design it according to his image.

"I don't know why you said it's a British brand." faced with the following questions, the guide said frankly that the reason why the introduction was so introduced was that the brochure was printed on the brochure, so we introduced it to customers.

On the official website of the brand, a dynamic English song came.

The homepage "brand introduction", "product display" and "promotion campaign" and other catalogues are also used in English.

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And the

However, these businessmen who sell the "foreign" brand to sell domestic products further explain that they are often slightly different. Some say that a famous foreign brand is merged with a domestic company, which is produced in China; others say that the brand is foreign, domestic companies are agents, and others claim that domestic companies are produced and foreign companies are supervised.

Until the inside label of the product is drawn, the origin of the product is mostly from Guangzhou.

"Why not say it's a national brand?" when asked about this question, some guide buyers are not obscurity. "English is considered to be high-end, and consumers feel that brands abroad are good and sell well."

A shopping mall of a Italy brand name shopping guide and reporters talked about the truth.

Reporters in the mall with a number of consumers chatting, trying to understand consumer psychology, found that some of the psychological certification of consumers shopping guide.

"Foreign brands always feel that the design is excellent, and they have bought grades."

A fashionable young lady told reporters.

But reporters also found that with the gradual maturity of consumer psychology, the "illusion" created by businessmen was gradually perceived by some consumers.

A year ago, I told reporters that Ms. Liu's attitude had changed. "I used to pick up foreign brands, but I could buy them home and look at the place of origin."

The foreign name comes from the boss's inspiration.

Where do these brands come from? An insider revealed that the name of "ocean" brand is different from each other. Some brands are owners who have gone abroad for a visit, and have seen and learned the scenery and culture there, and have come back with great inspiration.

"The boss takes the name, and the employees follow the words, and what language they want to interpret can match this brand."

The employee said frankly that the language that consumers eventually saw in the publicity presentation, which appeared to be "immersive" and "put in", was all the result of their "contemplating".

There are also some "counterfeiting" means, such as the construction of a factory in China, the introduction of some equipment, the production according to foreign standards, known as "original import"; propaganda claims to have at least a few decades of history, paste a picture of foreigners, it is known as a famous designer or brand pioneer, or invite foreigners to be models.

"Native born, from Italy, with hundreds of years of history..."

These tempting slogans often make consumers think that this product is of good quality.

"Fake" upgrade to "edge ball"

Insiders said that the above is the most elementary way of "counterfeiting", and later some "foreign" brands gradually changed from simple "forgery" to "legal change".

For example, after hearing of a well sold brand abroad, a similar brand is registered in the country.

For this rush, Zhang Yazhou, a lawyer of Beijing Ji Jia law firm, told reporters whether it was necessary to distinguish whether the law was illegal or not. For example, if the foreign brand has been publicizing and using in the country, then no registration can be made according to the trademark law. If the foreign brand has not been used in China, such advance registration will not be prohibited.

In addition, because the mainland registered enterprises can not use the words "America" and "France", some businesses are playing the "edge ball", turning to Hongkong, Macao and other places, where the registered trademarks are limited.

Another common practice is that some bosses go abroad to register a trademark, which has been pferred to a domestic company for several times, and through overseas registration companies, and then authorized the way of domestic production, is legal in China and has a "foreign" trademark. Whether it is designed or produced abroad or sold abroad, it is called "foreign card".

The Toskany brand has not been registered in Italy. The registered trademark owner in China is a Chinese surnamed Xiao. The actual company name is Beijing times Weiyi leather goods Co., Ltd., and its office is also located in Dongcheng District, Beijing.

In Guangzhou Roewe handbag products Co., Ltd. sales staff briefed reporters on a production of their "OBOSI" pull box in the Italy Foreign Trade Commission listed in the "pseudo Italy brand" list, the OBOSI is also listed.

According to Dai Shengqiao, the "OBOSI" trademark has only registered information in China and has not been registered in Italy.

Fictitious British lineage is clearly marked on the outer package. The product is authorized by JISSBON (UK) GLOBAL CO-MP LIMITED (Jissbon (UK) Bbc Worldwide Ltd) and the producer is SURETEX LIMITED (Thailand).

However, through the website search of the Trademark Office of the State Administration for Industry and commerce, it is found that "Jissbon" and "JISSBON" are trademarks of Wuhan Jissbon Health Products Co., Ltd., which applied for registration in April 20, 1998.

The Chinese market consums millions of bottles of Lafite every year, but in France, Lafite produces only about two hundred thousand bottles a year.

In February of this year, the Zhejiang industrial and commercial bureau investigated and dealt with the case of Yiwu Cheng Sheng non-staple food company distributing naked wine.

It is understood that Cheng Sheng business owner bought a large number of naked bottles of wine from Hebei Changli and Shandong Yantai respectively, and registered two sales companies in France, including French Lafite (Hongkong) Co., Ltd. and Royal Custer manor Co., Ltd., and then put the labels of the two shell companies printed on the bare bottle.

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Jin Qi cod liver oil

Some consumers reflected the word "supervised by the New Zealand Jin Qi nutrition research center" on the packaging of their products. The cod liver oil of the company introduced the word "deep sea gift from Norway". The outer package says that Zhejiang specialize in, the packaging is Guangdong, how does it come back? Jin Qi said that she is a Chinese enterprise.

The camel shoes store in the United States can be seen along the street. Despite the "us" brand, camel shoes are genuine Chinese products.

The registered trademark of "camel and map" trademark is a Chinese citizen with a name of 10000.

After permission to register a camel and a trademark, Wan Mou allowed the American Camel International Invest Enterprise Ltd to use the trademark. After that, American Camel International Invest Enterprise Ltd allowed Shishi Hao Shoe Co., Ltd. to use the trademark.

The clothing of the gold dun dun, the clothing of the golden ridge

These ubiquitous "Italy" brands have no registered companies in the Italy chamber of Commerce of Italy's official business and tax authorities, and the industry of Italy's apparel industry has not heard of them.

The reporter understands that "the brand of the brand" is currently owned by Shenzhen City, and the registered enterprise is "Beijing".

In fact, this is a hundred percent original Chinese brand.

viewpoint

"Dummy" Wang Hai

Bad faith leads to vicious circle of interests.

Hang up "foreign" brand to sell domestic products. Is this way of cheating consumers?

Wang Hai, a "dummy", believes that the act of selling "foreign" brand to sell domestic goods constitutes a fraud against consumers.

Because businesses use English signs and foreign brands, the purpose of these moves is to mislead consumers with subjective intent.

Wang Hai believes that the reason why this situation has not been changed for a long time is that the dishonesty of some enterprises in the country has caused a lot of distrust to consumers, and the domestic enterprises that failed to feel trust in the past have tried to change the "bloodline" and formed such a strange circle.

Most consumers agree with Wang Hai's view. "In the long run, consumers will feel that they are shrouded in another swindle and illusion, forming a vicious circle, no matter whether they are businessmen or consumers, they are all losses."

Mr. Yu said.

Strengthening company credit legislation

Lin Wujiang, director of Beijing nohang law firm, said that without violating the prohibition of relevant laws, it is unquestionable that businessmen have a right to choose their names and trademarks.

However, if the company expresses or implies that the product is imported, it may constitute false propaganda.

For false propaganda, the administrative department for Industry and commerce can impose administrative penalties such as fines, and consumers can claim double compensation if there is evidence.

In addition, from another perspective, consumers should learn more about common sense of consumption in daily life, and constantly improve their cognitive ability of self consumption.

And the state should constantly strengthen the company's legislation in terms of credit, so that the company can operate in good faith.

Zhang Yazhou, a lawyer at Ji Jia law office in Beijing, said: "native born, from Italy, with hundreds of years of history..."

These tempting words have made up lies for consumers, giving consumers extra expenses. They are false propaganda and constitute consumer fraud.

In addition, the trademark law stipulates that the national flag and the national emblem are prohibited.

Beijing industrial and commercial bureau, consumer protection department, responsible person

Consumers have evidence to report.

The relevant person in charge of the consumer protection department of the Beijing industrial and commercial bureau said that according to the relevant laws and regulations, manufacturers should clearly indicate the origin of production in the country, so they do not constitute consumer fraud.

However, if the manufacturer claims to be producing abroad and publicize it to consumers, it will be fraudulent if it does not exist abroad. If consumers have evidence, they can report it to the industry and Commerce Department.