2012 How To Build China Fashion Brand Under The World Pattern?

All the present are history, all progress is a break from the past, from disorder to order, in the future construction of the future.

In 2012, when the new structure was born and the new rules came into being, the seventeenth China Fashion Forum held the theme of "building China under the world pattern".

March 27th to 29, Ruyi 2012 China Fashion Forum is still opening in Beijing China hotel.

Nearly 100 domestic and foreign experts, more than 500 clothing business leaders and design elites will be gathered here to share the essential thinking and value of fashion, brand and market, gather ideas and basic practice in different fields, locate the Chinese coordinates in the world fashion pattern, look for the growth direction and world value of Chinese clothing, explore the endogenous driving force of the development of clothing brand, and present the most wonderful brand self.

"This forum is intended to analyze the changes that are taking place in the global economy, culture and fashion." these changes shake the foundation of the old order, and explore the coordinates, roles and values of Chinese clothing under the new world fashion order, and trace back to the continuous construction of the logic and order of Chinese clothing brand management.

The organizers of the forum said.

3.28 point: keynote speech + annual dialogue Conference

The world is on the road of "fission", and the old order, thinking and mode are beginning to be broken. The new structure, state and rules are being born, and social values are gradually introspection and present the trend of regression.

As always, the opening ceremony of the March 27th evening forum and the fourth China special fashion show awards ceremony are the two consecutive days of "brain SPA".

The morning of 28 is the time of TED keynote speech conference. The keynote speech conference focuses on the creative thinking and basic practice in different fields, shares their thinking and value on fashion, brand and market, fully opens up the thinking and dimension of Chinese fashion industry, and shears the vision of the growth of Chinese clothing brand, becoming the think tank of Chinese clothing brand and "brain SPA".

Around the theme of "moving towards the new world order", distinguished guests will talk about their insights and insights into the new era of creativity, culture, heritage and environment.

As the pioneers in various fields, what kind of solutions and plans will they propose to deal with the changes and challenges of the global economy? How will China's clothing brand, a pioneer of smart industry, take the opportunity to rebuild the world economic order, and present and convey the brand value best to achieve the release of brand energy? How should Chinese clothing in the new fashion of the world fashion define its role, value, status and direction? These answers will be announced in the morning of March 28th.

The 28 session of the annual session of the annual dialogue will be staged three peak dialogue.

The annual dialogue conference, through the interaction of different ideas in the same field, reveals the most direct experience of brand wisdom and brings the most pioneering experience. It has a direct, profound and beneficial inspiration and Reflection on the construction of Chinese clothing brand with the interpretation, interpretation and extension of different dimensions and dimensions.

In the first peak dialogue, the famous architect Zhang Yonghe and the representative of China's excellent designers will reconsider the spirit of design: what is the biggest resource of China's clothing industry? How can we remove the crux of the lack of creativity in the Chinese design industry after the cultural dating and traditional hard going? No matter how developed the technology is and how people's life style is changing, all the outstanding designs will continue to trigger our driving force towards the future with its genetic genes.

So where is the gene that Chinese design can inherit? What spirit and value should she have to communicate with people? As an operator, we must learn to think like a designer, reorganize order, and start the brand's self.

The world's fashion designer Mr.Yohji Yamamoto (Mr. Yamamoto Teruji) will appear at the second summit dialogue. He will talk about the relationship between clothing and human business value. Representatives of international excellent brands will discuss the way to manage the peak brand in the third peak dialogue.

After a day's brain SPA, the 28 night will move you with stories.

In the "brand story night", Ms. Yu Dan, a famous cultural scholar, will lead audiences to listen to the brand story with MS. Wang Lifen, founder of the network.

In the process of listening, Chinese clothing brand operators may understand how they can clearly tell their brand stories and give people a deep and clear understanding of the genetic order of their brand stories.

March 29th highlights: six parallel sessions will analyze the hot topics in depth.

Chinese design has been deep in the "use of Western vocabulary is regarded as plagiarism, while the use of Oriental traditional vocabulary is regarded as an embarrassing dilemma to show off the concept of China", like a small bee in that glass bottle, can see the light, but can not find a way out.

Where to design? Not only designers, but also the focus of brand thinking.

What is the future of Chinese costume design? What kind of unique cognition and brand should be built? Where can new creative inspiration be found? How can we express modern values with traditional elements? How can we express Chinese Philosophy in a world language? In the final analysis, the conflict between tradition and modernity, East and West lies in the difference between the internal order of culture.

As a brand and designer, how to eliminate and integrate cultural conflicts between new and old, East and West?

Hong Huang, the publisher of the ILOOK, is the famous designer, founder of Design Republic, Ms. Hu Rushan, the famous fashion designer miss Ye Mingzi, senior media creator, Li Mengxia, director of the city version of the weekend pictorial, miss Chen Man, an international fashion photographer and visual artist, will work with the representatives of China's leading designers to seek answers to the above questions.

A good clothing brand must have the aesthetic power to create people's hearts.

Whether architecture, music, film, literature...

They all present different aesthetic tendencies.

Even the most serious politics presents the confrontation of the aesthetic ideas of all classes.

The application of aesthetics promotes the evolution of brand.

In the second parallel meeting called "aesthetic productivity", Mr. Huang Yongsong, the founder of Han Sheng, Mr. Wu Xingguo, art director of Taiwan legend theatre, Mr. Ding Ning, vice president of Peking University, Ding Ning, the famous purple sand pot art master, and Chen Caoqian, the founder of Chinese red square workshop, will discuss how the brand can be presented and pmitted to the customers directly through the beautiful language, so as to find a deep connection with people.

Economists have issued a warning: "next ten years: the age of consumer collapse".

What are the structural factors that inhibit the development of consumption potential? In the era of hate consumption, what aspects do we need to start in order to effectively activate people's consumption demand? What are the new characteristics of Chinese consumption? How far has the Internet changed the living conditions of people? What can be the internal driving force for sustainable growth of Chinese clothing brands? In the face of uncertain future, how do clothing brands need to grasp the determinant factors and achieve the sustainable construction of brand operation logic and order?

This forum will explore in depth from the three major sections: "consumption order and brand logic", "brand building in high cost era" and "e-commerce and new media marketing", because the brand's life will always be maintained in the terminal market, and other problems in brand development will also have problems, and there may be opportunities for correction or improvement, and once the consumer market tends to collapse, it will be all too late.

In addition to the above discussion on the most important topics at this stage, the topic of capital operation is also included in the forum for the first time.

People who know finance know that capital operation is like a double-edged sword, which can help brands achieve internal and external resources integration, accumulate funds quickly, and also kill a group of enterprises. This is a "series" which is often staged in the capital market.

In 2011, it was almost China.

The "brand story night" continues the spirit of the 2011 China Service Forum. More fashion enterprises entrepreneurs will tell their own vivid brand stories, interpret the alluring ways of different brand genes, and depict the distinctive styles and the finishing work of different brands.

To continue the wonderful Feast, and the extraordinary fashion figures award ceremony, in the early spring of March, the beautiful season, for the last year in the field of cultural and creative contributions to the outstanding people to send blessings and encouragement.

For four years, the extraordinary fashion personage awards ceremony has already taken the costume circle, becoming one of the most famous awards in the field of culture and creativity.

To build a Chinese clothing brand under the world pattern, simply speaking, the Chinese clothing people should have the full world development view and the internationalization consciousness, the creativity and the creativity to create the brand, but the real implementation can not be too ambitious. From the "brain" to the "hand" process, we must do it step by step and try and implement it bit by bit.

There are too many topics waiting for us to explore and explore together. Along with the gradual breaking of the old order, thinking and mode, we have won an opportunity to reoccupy the dominant position.

In 2012, the seventeenth fashion forum again brought together nearly 100 domestic and foreign experts, more than 500 clothing business leaders and design elites, sharing the essential thinking and value of fashion, brand and market, listening to different fields of thought and basic practice, so as to locate the Chinese coordinates in the world market.