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Ray Tibor, The "Dream China" Of An International Brand Operator

2012/3/19 13:40:00 23

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Raidy Boer

Operating Raidy Boer (Ray Tibor), GHILARO (Gu Lao) and Ferrante (Ferrante) three major international brands; established two major R & D centers in Italy and China, and are actively preparing to build Japanese R & D base; since 2006, they have been exhibiting the international top fashion exhibition "PITTI IMMAGINE UOMO" for 7 consecutive years; the sales network covers more than 30 countries and regions in the world; more than 500 shopping malls and stores in mainland China;

All kinds of soft and hard strength show that such an enterprise focusing on "internationalized operation" and using data and facts to gain a firm foothold in the international garment industry will never miss the CHIC.

2012 PITTI IMMAGINE UOMO Exhibition

"Three sets of carriages" on the CHIC exhibition to control the international style

In fact, Ray Tibor's brand ties with CHIC did not begin in 2012 - from 2005 onwards, RaidyBoer (Ray Tibor).

brand

For three years in a row, he made his debut at the CHIC exhibition, while GHILARO (Gu Lao) and Ferrante (Ferrante) brand also appeared in the Italy Pavilion of the international brand area of CHIC exhibition from 2009 to 2010, and achieved some success.

If a few years ago, the three brands were single handedly and their respective low-key participation in the war were only CHIC's strategy of "asking for directions", then the massive march of RaidyBoer (Ray Tibor), GHILARO (Ku Lao) and Ferrante (Ferrante) "three feet stand up" that will be presented at the CHIC exhibition this year will be the "accumulated accumulation" after careful management.

"International quality and navigating fashion" has always been a lofty vision of the survival and development of the enterprise.

The flagship brand Raidy Boer (Ray Tibor), or wholly owned Italy brand GHILARO (ancient Lao), and the agent Italy brand Ferrante (Ferrante), are all fruitful results of stereoscopic integration of international brand resources, R & D resources, operation management resources and market supply chain resources. The design and research and development of theme and style of each season all come from the famous designers of Italy and Japan. The terminal shop display is also fully integrated with the senior image team serving the international first-line brand; the choice of the surface and accessories is designated from Italy, which has a hundred years of fashion technology history, and only selects the best quality fabrics and the latest fashion accessories. Whether it is international cooperation.

The way of "international operation" is to go deep into the bone marrow of enterprises. It aims to create an international quality experience for consumers at the same time.

Take this business as the starting point

CHIC Exhibition

For example, the 600 leveled masterpiece is based on the imagination of the audience. Design inspiration stems from the column structure of the Senate of Italy and the circular square concept of Italy garden layout. The original idea of the booth design comes from the Italy team and will be completed by a first-class exhibition company in China.

It is reported that the layout of each brand will continue to display the display elements and details of the exhibition "PITTI IMMAGINE UOMO" (Italy Florence men's Wear Exhibition) to highlight the consistent and classic style of the brand. At that time, the company will also pfer the staff of Italy and Japan team to China, and the whole team will continue the work of "PITTI IMMAGINE UOMO" (Italy Florence men's Wear Exhibition) on the "international joint operation", coordinate the best quality international resources in the enterprise, and make every effort to prepare CHIC exhibition, and strive to showcase three brand distinctive international demeanor.

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"Foresight" CHIC enters the emerging market

Prior to that, Bain Capital, the world's leading strategic consultancy, released the 2011 China Luxury Market Research Report. It said that the growth of luxury consumption in mainland China in 2011 was expected to reach 25%-30%, and the market scale will exceed 100 billion yuan for the first time. In the coming 2012, China's luxury trade and consumption will surpass Japan as the number one in the world.

Despite the years of careful management, the company has successfully opened up the "old" European market with the core of Italy, Germany, France and Switzerland. However, compared with the weakening consumption prospects of the European market under the continuous impact of the subprime crisis in Europe, the excitement and vitality of the emerging market represented by China has made it a gold rush for global investors and many hundred top 100 enterprises. All the facts and signs show that any enterprise or brand with sufficient strength and international influence can miss or ignore the opportunities and share of the Chinese market, which will be fatal stupidity and failure.

With the development of China's garment industry over the past twenty years, the CHIC has become the most influential and professional fashion exhibition in Asia. As the international first-class business platform for brand promotion, market development and wealth creation, CHIC exhibition undoubtedly brings together the most fashionable and fashionable fashion inspiration, cross-border cooperation concept and healthy lifestyle. As a Lei Tibor enterprise with more than 500 terminal sales outlets in mainland China, and will continue to expand in this vast new market, it will ascend to the large and strong aircraft carrier of China International Clothing and Accessories Fair (CHIC). It is no doubt that it has found "weathervane" and "barometer" in China's clothing market. China International

Just three months ago, Ray Tibor enterprise carried its two international brands, including Raidy Boer (Ray Tibor) and Ferrante (Ferrante), into the Macao market and entered the Mabel mall adjacent to Macao Sands Hotel, filling the sales gap of enterprises in the economically developed Asian region, and rationally utilizing their own superior resources, further consolidating the strategic importance of the Greater China region and taking a solid step for the future comprehensive layout of emerging Asian markets.

And this is just a good start.