Retail Sales Of 50 Large Retail Enterprises In China Are In Negative Growth.

Domestic consumer market is weak.

Reporters recently learned from the latest statistics released by the China national business information center that in February this year, the retail sales of 50 key large retail enterprises decreased by 2.78% over the same period last year, the first negative year-on-year increase in retail sales since January 2011.

Statistics show that 50 retail businesses have declined for two consecutive months.

In the first quarter of this year, the domestic consumption situation seemed to be bad under the influence of the domestic and foreign economic environment.

Reporters learned from the China National Business Information Center, according to the agency statistics, in February this year, 50 major retail enterprises in the country dropped 2.78% year-on-year, representing the first negative year-on-year increase in retail sales since January 2011.

According to reports, most of the major commodities sales showed negative growth in February, of which retail sales of foodstuffs decreased by 1.28% compared with the same period last year.

From the perspective of regional contrast, the first and second tier urban markets

It is also not optimistic for reporters to read statistics in January.

According to the statistics of the China National Business Information Center, the retail sales in January increased by 12.3% compared with the same period last year, and the volume of retail sales decreased by 0.18% compared with the same period last year.

Pessimism consumption power shortage industry downturn will continue

For two consecutive months, the sales situation of 50 large retail enterprises in China has declined. Some people feel more strongly about this year's consumption situation.

According to the above report, the phenomenon of sustained decline is mainly affected by three factors. First, prices continue to be high and consumption intention is not strong.

"The consumer price of consumer goods released by the National Bureau of statistics in January of 2012 rose 4.5% compared with the same period in 2011, while the price increase in 2011 was 4.9%. The increase in over 4% years in the past two years has made consumers feel unprecedented pressure, which has led to a strong desire for overall consumption."

Two, weather factors led to reduced consumption in some areas.

In February, the temperature continued to decline, and consumers reduced shopping.

The three is the end of the domestic stimulus spending policy, which has led to downward sales. "At the beginning of 2012, the appliance policy of household appliances has just ended. At the same time, the property policy and shopping card policy have made the consumer policy environment in 2012 significantly different from that of the same period last year. This has also had a great impact on the sales of retail enterprises to a large extent."

"From the above statistics, there are at least two points: first, insufficient consumption power.

The income of ordinary people is expected to decline, and the desire and impulse to spend money are shrinking. Meanwhile, we are worried about the future economic fluctuations. Therefore, we should guard against the few money we have to prepare for the winter.

Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, analyzes the consequences of unfair market monopoly and unfair distribution of wealth. The wealth brought by economic growth has gone to monopoly groups, such as oil, telecommunications, highways, banks and other sectors, coupled with high taxes, which "drained" the purchasing power and consumption power of ordinary people.

For similar to "home appliances to replace the old" and other stimulating consumption policy ended, leading to sales decline, Wang Xianqing does not agree.

In his view, "household appliances replacing the old" is still the old concept of "production centered", which is "expanding production" instead of truly "expanding consumption".

Wang Xianqing said that it is necessary for the state to learn from Japan in the 50s and 60s of last century to form a real domestic demand led economic model.

Optimistic consumer market capacity big new format to impact traditional channels

However, some experts are relatively optimistic.

"The decline in sales of 50 large retail enterprises does not mean that the consumer market is not good," Sun Xiong, chairman of the Guangdong provincial chain store association, told reporters that the total capacity of the domestic consumer market is expanding. "WAL-MART and other international retail giants are opening to four tier cities, especially the high-end commodity market, with strong growth and strong demand. Many cities in China have come out with many jewelry chain enterprises and brands, and the consumption market needs millions of millions of precious metals."

As to why there are 50 large retail enterprises selling negative growth, Sun Xiong analysis shows that most of the 50 large retail enterprises are mostly department stores. This format is already in a weak position in the current retail competition. "At present, the domestic online shopping market is developing very fast, and the online shopping formats such as electricity providers, online business cities and so on have taken a large part of the business of department stores."

At the same time, traditional department stores are in cosmetics, services, etc.

In addition, the source pointed out that since the end of last year, the management of shopping cards has been severely heavier in the country, and sales of shopping cards have been greatly affected. Most retail businesses such as department stores rely on shopping cards.