"Fake Italy Brand" Italy Government Agency To Fight Against Counterfeiting In China

According to the Italy Foreign Trade Commission, there are many such "fake Italy brands".

In July 2010, the Foreign Trade Commission under the leadership of the Ministry of economic development of Italy established the office of intellectual property in Beijing. After 1 years of collecting and investigating, more than 60 counterfeit Italy brand enterprises were found in the Chinese market. The market players of these "fake Italy brands" include mainland China, Hong Kong and Taiwan. The Republic of Korea Enterprises. They advertise themselves as brands from Italy when they advertise, but in fact these brands do not exist in Italy.

"These brands in Italy's" source "are carefully fabricated, and some companies in order to achieve the real effect. "A company wrote the telephone number of the Italy headquarters on the brochure, but it was confirmed that it was just the phone number of an ordinary house," said Dai Sheng Qiao.

These enterprises, under the banner of "coming from Italy", are in the Chinese market at a high price of several times or even more than ten times higher than that of similar products. Sale The price is even higher than the similar products imported from Italy, deceiving Chinese consumers, disrupting the market order, forming unfair competition and damaging the interests of the honest business counterparts.

In July 2011, the Ministry of intellectual property of the Italy Foreign Trade Commission submitted the first "fake Italy brand" case collection to the China Intellectual Property Office, including ten false Italy brands. Subsequently, they submitted second cases and third cases of related enterprises, and complained to the Chinese government.

Dai Shengqiao introduced the reason why he complained to the China Intellectual Property Office in the name of the Italy government department, because these fictitious "fake Italy brands" did not exist in Italy. No specific Italy enterprises were involved as victims. The counterfeit Italy brand was rampant in the Chinese market. The distorted image of the entire Italy and Italy was created by the Italy government agencies.

There are foreigners in China's counterfeiting circles.

Since the second half of 2011, the Ministry of intellectual property of the Italy Foreign Trade Commission has submitted three batch of 30 fake Italy brands to the State Intellectual Property Office of China. They claim to be produced in Italy or use Italy names, place names and even national flag as product names, and mislead consumers with the banner of Italy. The Italian side appealed to the Chinese government to take targeted measures.

Who will damage the "fake Italy brand"?

"Jiajia dream from Italy, the world..." Such an advertisement sounds quite exciting. Jia Jia Meng Jia Fang, who produces bedding, claims to be from Italy and clearly marks the word "Italy" on its trademark.

But in fact, Jijia dream is not Italy brand at all. According to Dai Shengqiao, after investigation, "JAJEMoN Jia Jia Meng" trademark is registered in China, all the people "Italy Lewis Trade Co., Ltd.", the residence is Italy Florence Florence 2 Road No. 5014. The Italy Foreign Trade Commission has confirmed by the Italy Florence chamber of commerce that the company is virtually useless and the address is also fabricated. The real operator of the brand is Shanghai Jiali bedding Co., Ltd.

But it could not hurt the high price of Jia Jia's dream, and even the Italian price of the bridge was startled by its high price. "At a show, a Jijia dream mattress priced at 34 thousand yuan, and also known as the mattress retail price of 6000 euros, more expensive than a car. The real high-end brand mattress in Italy does not exceed 600 euros, only 1/10 of it.

　　 Small workshop products "change" into international brand

What are these enterprises that are blacklisted by the Italy foreign trade commission? In March 16th, the China Youth Daily reporter came to "2012 Beijing China International Gifts, gifts and household goods (spring) Exhibition".

"Our company is registered in Italy by the Hongkong side. The factory is in Guangzhou. It is Tuscan's manufacturer in China." In the exhibition hall of the Italy Foreign Trade Committee, "Italy TUSCA Hongkong International Industrial Co., Ltd.", the staff introduced their Tuscan men's bag products to reporters. "Our products are all Italy designers, the raw materials are Italy imports, all cattle hide, where do China come to so many cowhide?" the gorgeous exhibition hall on the wall, printed TOSKANY English brand name, and the following also write ITALY FEELINGDE (meaning "Italy taste" - journalist note). According to the staff, Tuscan is a famous middle and high end man in Italy. A leather bag The price of the brand in the Chinese market is relatively high. The price of the pull rod box is about 4000 yuan, and the price of the handbag is between 1500~3500 yuan. {page_break}

The staff handed the reporters a product brochure. The cover of the brochure was printed with the words "LOGO" and "TOSKANY ITALY FEELINGDE". The title page read "the spiritual dream originated from Italy Leisure City Tuscany", and the Sincere toskany (Tuscany) brand interpreted the charm and spiritual journey of the man with its low key and luxurious spirit.

After enquiry, the Italy Foreign Trade Commission found that the so-called "Italy tuskany Hongkong International Industrial Co., Ltd." had no registered information in Hongkong, the phone was also counterfeit, and the Toskany brand did not register in Italy. The registered trademark owner in China is a Chinese surnamed Xiao. The actual company name is Beijing Yi Yi Leather Co., Ltd., and its office is also located in Dongcheng District, Beijing.

"We are an enterprise in Huadu, Guangzhou. This is an international brand. We produce it on the OEM." In the exhibition hall of Guangzhou Roewe handbag products Co., Ltd., salesmen briefed reporters about a "pull OBOSI" pull rod box they produced. In the list of "pseudo Italy brand" listed by Italy Foreign Trade Commission, OBOSI is also listed. Unlike "snail", who claims to be different from Italy in various places, the reporter did not see any word about "Italy" in the exhibition hall and seller's card of ouperth. Only when a reporter asked about the specific international brand, did the salesperson tell reporters that it was registered in Italy. According to Dai Shengqiao, the "OBOSI" trademark has only registered information in China and has not been registered in Italy.

The reporter came to the exhibition hall of Saab SABO kitchenware. In the exhibition hall, there were all kinds of beautiful glass bowls, stainless steel pans and other commodities. The price of a single kitchenware ranged from 100 yuan to 300 yuan. The booth was crowded with consumers, and the business was very good. Reporters on a "product certificate" saw "Italy SABO Saab living kitchen Co., Ltd." "SABO Saab (China) life kitchenware Co., Ltd." words. Sales staff told reporters: Saab is a brand in Italy, authorized to produce for Chinese companies.

According to the Italy Foreign Trade Commission, the trademark search system in China and Italy has not registered the "Saab" trademark of the kitchen utensils. The so-called Chinese company is only a self-employed person named "Chaozhou Sai Bo kitchen and Gift Distribution Department", and Italy Florence is also known as SABO and produces kitchen utensils.

The reporter then came to another company on the list to produce the exhibition hall of Shenzhen Real Time Precision Co., Ltd., "San Marco San Marco watch". Sales staff told reporters: "we are Shenzhen's enterprises, products are their own R & D and production." Reporters found that the price of St. Mark's watch is not "luxurious". The average watch is 200 yuan, and the appearance is exquisite. The price of the watch is about 400 yuan. As for their very "international" brand, sales staff said, "this is our company registered in Italy."

According to Dai Shengqiao, trademarks such as "San Marco" and "San Marco" have been registered in China, and all of them are Chinese natural persons Zhang Zuoren. San Marco also submitted a registration application in Italy. The applicant was Chinese natural WANG Sitong, but it was rejected by the Italy patent and Trademark Office.

China responded: some trademark applications have been rejected and other issues are being investigated.

Zhang Zhicheng, deputy director of the protection and Coordination Division of the State Intellectual Property Office, told reporters that the information provided by Dai Sheng bridge has been received, because it involves different departments such as industry and commerce administration, quality inspection and so on, so the relevant information has been spanferred to functional departments in a timely manner. "As far as I know, the departments concerned have contacted them and communicated." Zhang Zhicheng said, "some things need some time to process. At the same time, there are some information related to the responsibilities of local government authorities.

In response to the first batch of infringing lists submitted by the Italy Foreign Trade Commission, the State Administration for Industry and Commerce replied in October 12, 2011 that the Trademark Office of China has rejected the application for trademark registration of two brands (Nino Ferletti Italy) and Bestibelli Milan (Ferletti Milan). As for the actions of some trademark users who add their own place names to Italy in the use of trademarks, they can report complaints to the local administrative departments for Industry and Commerce in accordance with the relevant provisions of the trademark law. There are also some claims that it is a Italy brand or a Italy enterprise. If there is any false propaganda and misleading consumers, it must be determined by the competent industrial and commercial authorities after investigation according to law.

Deputy director Zhang Zhicheng also said that China attaches great importance to the protection of intellectual property rights. In addition to strengthening the enforcement of law enforcement regularly, the "doubles" action against intellectual property rights and counterfeit and shoddy goods is being carried out in depth and has achieved good results. "Intellectual property rights of Italy and other trading partners will be protected if they comply with Chinese laws. The Chinese government attaches great importance to the protection of intellectual property rights.