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Economics: Don'T Sell Underwear Again.

2012/3/19 11:20:00 60

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Now there are more and more

Market

Put underwear from the store inside the shop, some shopping malls sell the underwear in the open air, and place a flower car full of underwear on the bus stop and other crowded places.

These practices make the female writer feel a bit awkward, but not to sell underwear to hide and hide, but in this way of sales, some businesses are exposed to quick success and instant benefits.

I remember more than 10 years ago, in the underwear store, there were always only female consumers. Most male consumers would rather linger outside the door than enter the shop, because underwear is more or less a little secret.

At the moment, although the underwear brand has made advertisements, there are quite a few men who choose products for women in the underwear shop, but this does not mean that underwear can be sold out openly, because the characteristics of underwear privatization are still unchanged.

Just as we don't advocate wearing pajamas on the streets, underwear is not suitable for openly Hawking.

In fact, selling underwear in public places is not uncivilized compared with wearing pajamas.

As far as the sale itself is,

Underwear

It's not suitable for takeaway.

Why do most stores have underwear areas? And most of the salesmen of underwear brands are women, just to protect consumers' privacy when they sell underwear.

Today, sales of underwear in some shopping malls, such as vegetable market, is a behavior that ignores the privacy of consumers. After visiting several underwear stores in the city, I find that although preferential prices really attract some consumers, many people say that shopping in the street is embarrassing and helpless: "shopping centres can not sacrifice our shopping experience because they are cheap."

Underwear takeaway is not only a misreading of a commodity by a mall, but also a reflection of the "short board" of many shopping malls.

In Shanghai's large and small shopping malls, there is no lack of hardware facilities in line with international standards, nor is there a lack of fashion brands that are synchronized with the trend, but lack of a "people-oriented" service environment.

Often speaking of shopping experience, many friends will feel the meticulous and thoughtful design of some brands in the service environment. They prefer to abandon potential businesses, take restrictive measures, and ensure that shoppers are shopping at ease. The fitting rooms are not only commodious and clean, but also equipped with stools, hooks and slippers.

Some countries and regions are known as "shopping paradise", not because of the richness of their products and how affordable the prices are, but because they provide shopping experience that makes people forget.

By comparison, those will

Underwear takeaway

Shopping malls are far worse in providing services for people.

Similarly, some shopping centres do not consider the quality of service and shopping experience when they make preferential sales promotions. They blindly compete in price wars and greedy people, leaving consumers with a very poor impression of shopping environment.

From this point of view, it will never win long-term development momentum, but will be abandoned by the market for this short-sighted marketing mode.