Rising Costs Push Up Prices &Nbsp; Three Hundred Or Four Hundred Yuan New Shoes Are Hard To Find.

Spring is getting stronger and bigger. brand Spring shoes and clothes have been listed, occupying the prominent position of counters. Reporters visited found that although the material and style compared with previous years, there is not much difference, but the price of spring shoes this year rose two or three over the same period last year, and clothing has also risen by nearly 10%. according to Market The salesperson said that the price of raw materials and the rising cost of manpower were the "culprit" that led to soaring prices of shoes and clothing in spring.

　 Consumers: clothes and shoes are a little expensive this year.

Recently, members of the public, Ms. Zhang, are going to buy a spring shirt. They turned empty in the shopping mall, but they felt empty handed. "This year, the price of the new dress is a little expensive, and a shirt can be considered around 300 yuan, but the price of the shirt is almost five hundred or six hundred yuan this year." A shopper shopping mall told reporters: "for young people who have just stepped into their jobs, we can only accept clothes that are not more than three hundred or four hundred yuan, and we can only look at those clothes and shoes that are nearly 1000 yuan." Although clothes for spring and summer are not fully closed, many consumers clearly feel that the price of clothing has gone up this year.

In fact, not only the price of clothes is rising, but the price of single shoes is also rising. "Last year, the counter also found three hundred or four hundred yuan single shoes, but the price of this spring single shoe is basically between 600 yuan and 1500 yuan, while the three hundred or four hundred yuan single shoe has almost disappeared." Ms. Yang, who is going to buy spring shoes, said. "This year's spring shoes are much more expensive, the new price is high, even if the traditional style of the price is actually more expensive than last year."

　　 Visit: the price of clothes and shoes has risen by nearly 10%.

Take the women's clothing brand Eland as an example, the price of new shirts in spring in the past year is around 498 yuan per piece. Most of the prices this year range from $500 to $600, and fewer than 600 yuan shirts. "The price of shirts has increased by 50 yuan compared with the previous years, while the price of trousers has increased by 50 yuan to 100 yuan." Eland counters sales staff told reporters. It is understood that the price of new clothing and shoes this spring has risen by nearly 10% over the past year.

Yesterday, the reporter visited the brand shoe cabinet in the major shopping malls in Xujiahui, and found that most of the shoes were priced at around 800 yuan this year, while only a few old or broken shoes remained at about four hundred or five hundred yuan. Lies Dan, the brand of women's shoes, sells for 1098 yuan for new women's shoes, while the same material and similar shoes are being discounted, and the original price of the label is 988 yuan. "It will cost at least 700 yuan to buy new leather shoes now." According to the salesperson of the counter, after the Spring Festival, leather shoes The price rose by one or two to the beginning of the Spring Festival. And this price is only the most common style of single shoes, and does not include the fashionable styles such as diamond insertion.

　 Reason: rising costs push prices up

Why is the price of clothes and shoes going up so much this year? It is understood that the comprehensive cost of leather products increased by more than 20% over the same period last year. Among them, labor, raw materials and electricity cost increase are the main reasons. "For this year's spring single shoes, the prices of each series of products in general are relatively higher, and the rise or fall depends on styles and materials." Lies Dan salesman said. According to the salesperson at Eland counter, the main reason is the rise of raw materials. "Now cotton and other raw materials are rising prices, as well as labor costs, warehousing, logistics are rising prices, clothing, shoes, of course, the cost price will go up." According to the press, some brands have taken the pressure of internal digestion of raw materials to maintain and consolidate their brand status, and temporarily keep prices stable.

　 Offer: extend sales time or increase sales promotion.

Many businessmen said that in order to enable consumers to adapt to the rising price, they adopted a way of increasing sales promotion. "Before our side has been full of 300 yuan minus 150 yuan, and now is a direct discount." Salesmen at TeenieWeenie counters told reporters that in order to attract consumers and promote consumption, merchants also chose to extend the promotion time. "Because of the high price of clothing nowadays, many consumers choose to shop online. In order to enhance their purchasing power, we simply extend the sales promotion time to a week."