"Handsome Male Economy" Looks At "Handsome Guy" Shopping Guide To Play Eyeball Economy.

Because of this, some clothing brands began to introduce male shopping guides at the right time, and the new world department store also put forward the concept of creating women's fashion department stores.

Women more believe in the men's Guide

"Beautiful woman, you are thin in shape and wear a sweater with a sequin decoration on your chest. The effect will be better."

On the world trade scale, Xiao Zheng, a shopping guide, presented his dress proposal to a lady. After trying it out, the lady put down her black sweater and accepted Xiao Zheng's suggestion.

Nowadays, in the shopping mall women's clothing counters, the male shopping guide's figure is getting more and more.

Some fashionable or romantic styles of women's wear began to employ a small number of men as shopping guides.

These male guides often bring a lot of fashion elements to themselves.

Wearing small earrings like Xiao Zheng and fashionable male guides can attract many eyeballs.

Xiao Zheng told reporters that he had been a shopping guide for more than a year, and many female customers were not accustomed to it at the beginning. But after hearing his professional advice, he felt reasonable and accepted slowly.

Because the male shopping guide not only knows more about the clothing brand itself, but also looks at the beauty of women from the perspective of men.

Now, some customers have also asked for a male shopping guide to help them introduce the appropriate style.

"Be a man

Li Xuwen, the manager of "+ blue" brand shoes, thinks that women like shopping in a timely manner, but they hate the kind of lobbying. The male shopping guide will not chatter behind you. But when you pick up a piece of merchandise and want to know more, they will appear and provide information you want to know.

"Enjoy the service of men's shopping guide, and many customers even think they have to pay for it."

Li Xuwen said that in an open social environment, fashion female customers are more willing to accept the opinions of the opposite sex when choosing goods.

And male shopping guide can better play its own advantages, make good use of various sales skills to make communication more enjoyable and smooth.

"Sometimes, I think businessmen are really great. They know the way of business, especially if women are perceived to be consuming."

Miss Gu, who likes to pursue fashion, said.

Baimao, a netizen in the forum, said: "generally speaking, the attitude of a little boy is always more modest.

It seems that I prefer the feeling of being served.

In particular, I am an old woman, not a little girl. "

Introducing male shopping guide helps marketing team management

The increase of male salesmen is more from market demand, while "male consumption" is the general trend.

According to the statistics of new world department store, the number of male salesmen in the department stores increased by 30% in the fourth quarter of 2009.

After an interview, the reporter found that

ESPRIT, director of Fuli Plaza, said: "male shopping guide can not only attract more female customers, but also coordinate the work atmosphere in the store. Besides, the suitable soil and space for male shopping guides can also train managers for the company."

Liu Xiaojie, the New World Department Store Department, said: "especially the mature men's clothing brand men's shopping guide looks pretty good, probably mature women are fond of obedient, gentle boy service."

According to another introduction, brand recruitment requirements for male salesmen will be higher, with special attention to personal image and communication ability.

In fact, men are more popular in doing business.