Marketing Is To Talk To Consumers.

Who is the first salesman in the world? It's the snake in the garden of Eden.

It has accomplished the impossible task of selling illicit products Apple to Xia Wa, a consumer free consumer.

If marketing is a matchmaker,

Beauty is in the eye of the beholder.

Ancient poetry cloud: "grass grass Dodge, Peng Xiao has beautiful, Xi Shi people eye, the heart is the winner."

For products, once given the attribute of emotion, there will be a "charm" beauty.

A woman may be plain looking in the eyes of strangers. But in the eyes of lovers, she is beautiful and beautiful like Xi Shi. Every action, every word and action is charming.

"Beauty in the eyes of lovers" is the result of the emotional interaction between people.

When consumers buy products, they not only require products to have practical functions, but also require products to meet their emotional needs.

When consumers have feelings for a brand, they will have a good impression on the brand's products in a subconscious way.

Once the goodwill is formed, a series of chain behaviors and emotional reactions will occur, such as repeated purchases, low price sensitivity and trust in the brand.

"Beauty in the eyes of lovers" will also be reflected in the relationship between consumers and products. When products and brands become emotional carriers of consumers, they will become precious.

Before 1938, the public in the United States did not like the DuPont company of the arms giant, and this cold and hard image was completely broken with the advent of the first artificial fiber nylon.

The DuPont Co made nylon nylon stockings. When women in the United States saw advertisements, they flocked to department stores and retail stores. They sold 64 million pairs of nylon socks in only one year, surpassing the total number of adult women in the United States at that time, and the length of a pair of long stockings was equivalent to that of an expensive watch.

Why do female consumers collectively rush towards it? Why is this uncomfortable nylon stockings sold at such a high price? The answer is that female consumers do not buy stockings, but buy close care for their details, and buy a sexy self image.

DuPont Co has added the necessary emotional factors for nylon stockings products, so that stockings can be snapped up by women, becoming a unique device for their eyes to add their own sex appeal and attract others' attention.

What this incident brings to businesses is that what you are not important is what consumers think is more important.

The physical form of some products is much lower than their selling price. The higher value part of the price is because it adds emotional factors and emotion gives the goods a premium.

Using emotion to get consumers' hearts

Kandol Phu, an American sales magnate, once said, "selling 98% is emotional work, and 2% is understanding of products."

There are many similarities between love and marketing: lock in

Emotion is the lubricant in the sales process. It is an indispensable "Rose" to strengthen customer relationship. Emotion is easier to win the hearts of consumers than the nature itself.

The goal of the matchmaker is to promote marriage between men and women. He will use all kinds of ways to tirelessly talk about the two sides in the whole work process.

Marketing is also the case. Its task is to achieve the marriage between consumers and products. During this period, it is more difficult to persuade consumers to list the benefits of products to achieve sales.

tradition

Enterprises need more than just matchmakers, but also look forward to the emergence of Cupid.

Cupid bears the mission of love. When Cupid's arrow hits you, you fall in love at first sight.

A brand is like Cupid. It can speak, discharge, and emit the irresistible charm of consumers.

Brand is not a market tool, but it has the ability to strategise and win the battle. The brand does not have eighteen Wu Yi, but it has the power to keep competitors away.

The matchmaker must have, but at the critical moment, there must be Cupid's help.

Only with the consumer "love" can make the brand produce "emotional magic", so that consumers can be loyal to the brand forever.