The Network Brand Is Better Than The Physical Store &Nbsp.

After the disclosure of the total inventory of 1 billion 445 million yuan, the clothing brand of Metersbonwe and Hai Lan home began to cause concern and worry.

In response, yesterday's electricity business insiders believe that part of the inventory is actually an initiative measure for enterprises to cope with the rise of fabric.

This view has also aroused heated debate between the clothing industry and the electric business community.

Where is customer inventory to prevent cost rise?

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The source said: "the online inventory of all customers, including the winter products that are still being sold, have also been designed and produced in the two quarter of spring and summer, so it should not be so-called backlog stocks."

He further said, "in fact, in order to cope with the rising cost of clothing, customers have also prepared some semi-finished products for processing two times in the future.

For example, whiteboard T, etc., in addition, may also hoard some basic sales daily sales, in order to improve the rapid response mechanism of the network brand supply chain.

These are the basis for the overall inventory of all customers.

But those people also revealed that "dead stock" existed.

"Autumn inventory in 2011 is bound to exist, which need not be taboo.

Every company that sells products will have dead stock.

I believe that for the network brand, the situation of customers is not as terrible as the Internet rumors.

Clothing companies do not need to store up inflation.

Although the electricity providers believe that everyone's "high inventory" is reasonable, but in the

"Basic and conventional payments are the best choice for clothing companies to make stock in advance, but the resulting inventory accounts for about 10% of the total inventory."

Kang Lanxin, Dean of clothing and collocation, believes that "advance stock" does not fully explain the high inventory of customers.

The industry generally believes that the continuous rise of fabric prices is a problem that every garment enterprise must face. However, it is obviously not a wise choice to use pressure goods to ease the rise of fabric.

"After all, fabric costs are relatively low in clothing costs."

Kang Lan Xin said.

In traditional clothing field, the price of fabrics is between the fabric and the selling price.

Kang Lan Xin believes that the reason why customers are causing high inventories does not exclude their procurement links.

Fan clothing, there will be several or more than ten colors.

But in the industry, some color styles are not suitable for everyday wear. They will definitely not sell. This is one of the causes of their dead stock.

The Chinese people

Network brand is better than entity.

In the view of electric business people, the Internet brand and traditional clothing enterprises can not be compared horizontally.

"Although the clothing brand inventory is a coexistence problem, in terms of statements, the online brand needs to be even more" unsightly ", but under the same data, the actual situation of the network brand will be better than the entity.

A clothing business person thinks, solid clothing brand, such as Metersbonwe, etc., generally will pressure goods to channel business, cause false sales, but the network brand has no channel business, there is no problem of pressing goods.

Kang Lan Xin also said that the traditional clothing enterprises need a storehouse for a storefront, while the network clothing enterprises may only need a large warehouse in the whole country.

Internet clothing enterprises are much lower in inventory costs than traditional clothing enterprises. This may be why customers have no fear of high storage.

And lower gross margins in traditional industries also make Internet traders more sensitive to prices.

Statistics show that the pure production cost of Fan Cheng pin accounts for more than 40% of its sales, much higher than that of traditional clothing brands.

"Therefore, the rise of fabric prices will have a greater impact on the brand of the fair value network such as customers."

In addition, these people believe that the focus of the electricity supplier will also enlarge the problem.

"Metersbonwe stock last year 2 billion 900 million, Lining first half of last year inventory 992 million, Hai Lan home at the end of last year, inventory book value of 3 billion 863 million yuan, these data are also very newsworthy, but electricity providers generally will attract more attention."