Designer Brand Grows

　　 What is designer brand clothing?

Lu Yuguang, a famous fashion designer, thinks that clothing Brand can be divided into three grades, the highest grade brand is designer brand, next is first-line brand, second is second line brand.

It is understood that the most famous brands in the world are almost all designer brands. These famous clothing brands are related to their founders, or even directly named by the founders, such as Dior, Chanel, Ngaro, Ferre, Valentino, Versace, PI M Cardin, CK, DKNY, D&G and so on.

The industry has told reporters that at present, the designer brand abroad has been widely recognized by the market. After some brands grow, they often set up groups that run fashion or apparel, buy smaller designer brands, or collaborate with excellent designers to create brands. For example, LV group has many designer brands.

Affected by this, Quanzhou has also developed a number of designers in recent years. brand For example, CABBEEN. A few years ago, when CABBEEN designer, Mr. Yang Ziming, who was known as "CABBEEN", presented his casual men's dress to New York fashion week. Her fashion interpretation of Chinese traditional design elements was recognized by European and American fashion circles. Soon, CABBEEN's products went into the US market and a "Chinese wind" was blowing. "Original design is a powerful weapon for China's garment industry to advance to the high-end market", which has become the consensus of Quanzhou apparel industry.

In addition to CABBEEN's Yang Ziming, in recent years, a growing number of designer and designer brands such as Hong Jinshan on the left bank and Liu Yiqun in Wolf Road have gradually become familiar with people.

　　 Actively build platforms and retain talents

Nonetheless, when it comes to the designer brand team in Quanzhou, many people in the industry still believe that in Quanzhou, there are few brands that really make clothes by personal design, and there is little way to build a fashion design team with this brand.

In this regard, Gage general manager Huang Shali also has the same feeling, she said, at present, Gage has been working with the top domestic designer brand, attaches importance to the design and other high value-added links, "but on the whole, the domestic designer brand is less, the strength of the designer is very little."

Not only that, designers are unable to remain a short board for the development of an industry. Huang Shali said, "we have invited a batch of designers from Hubei before, but all of them are in a batch. I think there may be two reasons. First, Quanzhou is not a metropolis after all. Designers have little source of inspiration. Every day in the metropolis, this exhibition and exhibition will bring many inspirations. Two, because of differences in language, habits and habits, designers can not really integrate into and find identity, and eventually lead them to leave."

"If the inspiration of design is transformed from life, it will be very profound. Others will feel the same way when they see it. At this point, designers and writers are somewhat alike, but only in different ways of expression. For the inspiration of fashion design, Hong Jin Shan on the left bank also thinks so.

The industry commented that, in recent years, Quanzhou's Designer The brand has already ushered in the golden age of development. In the future, more designer brands will stand out. "What we need to do is to create better creative and living environment for designers, and enable them to communicate with other parts of the world in a timely manner so as to enhance the effectiveness of designers and retain design talents." An industry insider said.