Staccato 18Th Anniversary Joint Series "Phase" Sammi Cheng

BELLE, the shoe king of the fourth quarter of fiscal year 2015, has continued to slow down due to the impact of inventory.

However, in order to stimulate growth, sub brand Staccato has come up with a new pattern.

The most popular marketing in fashion circles is celebrity marketing. If you want to have better growth, celebrity marketing may have a good response.

Therefore, BELLE group's

Also began to play this.

However, unlike in the past, Staccato did not choose the little meat actress as the protagonist of publicity and implementation of the joint series, but chose Sammi Cheng as the protagonist.

It is reported that Staccato and Sammi Cheng and other actress launched 18th anniversary commemorative shoes, not only that, but also on the WeChat ticket ring for the cooperation.

Among them, the new shoes designed by Sammi Cheng also appeared together.

In this cooperation, Sammi Cheng is not only a designer of cooperative shoes, but also becomes a star collocation teacher, playing a fashion match.

However, from this series of cooperation, it is more like a test of the high-end fashion market.

from

The accessories -- SWAROVSKI crystal to shoe designer Sammi Cheng and so on big coffee, Staccato is obviously different from the "young, fashionable" crowd who used to be positioned, more focused on the response to the high-end market.

Therefore, to the high-end

Can the growth of group stimulation increase? The answer is not necessarily.

But surely BELLE group wants to stimulate growth in a more innovative way. Maybe the series is not enough.

It is reported that the full 2015 fiscal year earnings report will be released after the May 24th annual general meeting.

Although the specific March earnings report is still not released, but from the fourth quarter of the data, in the fourth quarter of February 29th, the footwear sales in the mainland of China decreased by 16.5% compared with the same store sales, but the sales of sports apparel department stores rose.

The data did not disclose the same store sales data of Hongkong and Macao. From the name of Hongkong's ice cream collection, the sales data of the same store are not very good.