Pathfinder Total Revenue Increased 121.99% In 2015

According to the latest 2015 earnings report of Pathfinder group, in the past year, the total revenue of Pathfinder group has increased by 121.99%, among which outdoor business and travel industry are the most profitable.

On the afternoon of April 25th,

Released its 2015 annual report, the report shows that in 2015, the total revenue of road Explorer reached 3 billion 808 million yuan, an increase of 121.99% over the same period, and the net profit attributable to shareholders of listed companies was 263 million yuan, down 10.50% from the same period last year.

Among them, the outdoor business group achieved operating income of 1 billion 807 million yuan, net profit of 287 million yuan, and the travel business group achieved a business income of 2 billion 4 million yuan, belonging to the parent company's net profit of -2285.57 million yuan.

In addition, in the first quarter of 2016, the Pathfinder achieved a total revenue of 514 million yuan, an increase of 33.87% over the same period, and a net profit of 72 million yuan attributable to shareholders of listed companies, a decrease of 23.90% compared to the same period last year.

It is understood that the Pathfinder currently owns 19 holding companies, namely, the travel business group, the outdoor business group and the sports business group. The tourism group includes Beijing polar beauty travel agency Limited (investment 39 million, holding 56.52%) and Yi You World International Travel Service (Beijing) Co., Ltd. (investing 230 million yuan, holding 74.56%).

Pathfinder holding group Limited by Share Ltd was established in January 1999 and listed on the Shanghai stock exchange in October 30, 2009. The controlling shareholder and the actual control per capita are the chairman of the Pathfinder, Sheng Faqiang (28.71%), Mr. Wang Jing (10.43%), and the two share 39.14%.

The 23 day disclosure of the 2015 annual report and the first quarter 2016 report of the Pathfinder holding group Limited by Share Ltd (stock code 300005, hereinafter referred to as "Pathfinder") failed to disclose the periodic report announcement in a timely manner, and the company's stock was declared temporarily suspended by the Shenzhen Stock Exchange on April 25th.

The notice issued by the Shenzhen Stock Exchange on the temporary suspension of Limited by Share Ltd shares of the Pathfinder holding group said: "because the Pathfinder group Limited by Share Ltd failed to disclose the periodic announcement in a timely manner, according to the relevant regulations of the GEM Listing Rules, the company's stock (Securities short name: Pathfinder, securities code: 300005) has been suspended since the opening of the market in April 25, 2016.

Explorer's main business

In 2015, Pathfinder effectively promoted the construction of Pathfinder outdoor ecological community, initially established the strategic business layout of outdoor products, travel service and big sports three major business groups, and the company name changed from "Beijing Toread Outdoor Products Co" to "Pathfinder holding group Limited by Share Ltd".

The outdoor business group is the cornerstone business of the Pathfinder group at the present stage. It mainly focuses on research and design, operation management and sales of multi brand outdoor products business. It has outdoor professional brand Pathfinder (Toread) who specializes in mountaineering and hiking. It focuses on the Discovery Expedition brand in the field of self driving, off-road and outdoor leisure, and the ACANU brand, which focuses on outdoor riding. The three brands provide outdoor products covering all fields of outdoor life for consumers.

At present, the travel business group is mainly used as the entrance of the user flow of the Pathfinder group, and also an important contributor to the sales revenue of the group. It is committed to providing experiential travel with temperature, including the operation of many subsidiaries such as easy to travel, green fields, and road explorer outdoor safety.

At present, the sports business group is mainly based on the operation and investment business of ski resorts. It is a new business segment for the future development of Pathfinder group. The main investment fields include the operation of events, ice and snow sports, sports media, sports training, intelligent fitness management, sports community and other fields.

The operation of Pathfinder during the reporting period (2015)

1. outdoor business group plate

In 2015, the total number of domestic outdoor market brands reached 955 (including 507 domestic brands and 448 foreign brands), an increase of 1.06% over the previous year. The entry threshold of outdoor industries has gradually increased, and has entered the stage of shuffling adjustment, and competition in the industry has intensified.

Pathfinder group launched the multi brand business based on the three brands of Toread (Pathfinder), Discovery Expedition and ACANU (arkeno), further deepened the brand's spiritual aspirations, promoted brand marketing through various ways such as mobile clients, spokesperson promotion, etc., and integrated advantageous resources to actively carry out business cooperation with excellent companies such as Tmall, Jingdong, Qihoo 360, Korea and so on.

Improve digital marketing and precision marketing, further upgrade brand communication, effectively consolidate the relevance between brand and its outdoor sports category; Pathfinder should continuously strengthen product R & D investment, innovate products category according to consumer segmentation needs, continuously enhance user experience, so as to better meet the needs of different categories of outdoor enthusiasts; Pathfinder will continue to promote upgrading of offline experience in user experience, eliminate inefficient shops with small size and poor experience, promote rapid development of online business, and integrate resources in line with O2O in a way that integrates online and offline businesses.

According to sub brands, the sales revenue of Toread (Pathfinder) brand reached 1 billion 640 million yuan in 2015, and maintained a steady development under the background of macroeconomic slowdown. At the same time, the income of the Pathfinder brand from e-commerce channels has reached 453 million yuan, an increase of 20% over the same period last year, accounting for 28% of the total revenue.

Double 11 single day Pathfinder brand Tmall official flagship store sales run over 103 million yuan.

Up to the end of the reporting period, the total number of "Explorer" chain stores reached 1455.

The Explorer actually controls the subsidiary's extraordinary exploration outdoor products Co., Ltd. (hereinafter referred to as "extraordinary exploration", which is responsible for positioning the high-end international brand Discovery Expedition in the Greater China region, which is located in the outdoor sports category such as self driving and off-road sports). It effectively integrated multi-party resources during the reporting period, and promoted the Discovery Expedition brand management business to make a breakthrough in the reporting period. In 2015, the sales revenue of Discovery Expedition brand reached 133 million yuan, an increase of 235% over the same period last year.

As of the end of the reporting period, the total number of shops running under the Discovery Expeditiony line reached 73.

Beijing arkeno outdoor products Co., Ltd. (hereinafter referred to as "arkenno"), focusing on market development and operation of outdoor sports such as riding, etc., achieved sales revenue of 29 million 742 thousand and 100 yuan in 2015, an increase of 65.38% over the same period last year.

The outdoor riding brand ACANU starts with the promotion of College Students' riding culture, and continues to strengthen the public relations communication to the outdoor riding crowd. Meanwhile, during the reporting period, arkeno introduced the map as a new shareholder in the way of increasing capital and expanding shares, deepened the cooperation with the multi product shops, and developed the offline business with the help of the current cable resources and channel advantages to enhance the consumer's recognition of arkannol's brand, so as to further expand the market scale and promote the coordinated development of ACANU brand online and offline businesses.

2. travel group plate

During the reporting period, the Pathfinder Travel Group actively explored experiential travel with temperature, and now mainly includes many subsidiaries, such as easy to swim, green fields and so on.

The easy travel world is the main source of revenue for the travel business group. In July 2015, it began to incorporate the scope of the Explorer merger. The contribution to the Pathfinder's operating income during the reporting period was 1 billion 958 million yuan.

Yi you world is a O2O integrated service provider locating in travel. It builds a O2O integrated travel service platform based on the travel service entrance, and forms collaboration with other business units such as the green field to consolidate the Pathfinder's construction and layout in the travel business sector.

During the reporting period, the ETS tourism trading platform of Yi you world has completed the upgrading and pformation work, strengthened the platform to provide users with experience of travel service products, and further upgraded the business model of its original "tourism service platform + offline distribution store", and gradually expanded the mode of "tourism integrated platform + travel planners + offline large experiential shops". During the reporting period, the world has recruited more than 1000 high-quality planners. The first outdoor travel +O2O experience store opened in Tongzhou blue island mansion, Beijing in December 2015.

In the mass tourism products, Yi can actively expand cooperation opportunities with suppliers, adding more than 100 new supplier products annually, and more than 4600 of the sales of tourist products.

The green field network registered about 1 million 400 thousand people in 2015 through platform activities, an increase of about 28% over the same period.

During the reporting period, the green field network launched new services such as "green field through train" and so on. By integrating pportation resources and standardizing the service of drivers, it continued to enhance the user's travel experience.

The green field's six legged website and APP's UGC (User Generated Content) outdoor line has reached 370 thousand at the end of the reporting period, the number of lines increased by 200 thousand compared to the end of 2014, while the six release APP4.0 version focuses more on the outdoor new people's performance in tracking the traffic, so that new users can interact with the six feet accumulated over the years.

In December 2015, Pathfinder signed a "investment intention agreement" with Limited by Share Ltd, Beijing's knowledge discovery culture development (Limited by Share Ltd). The Pathfinder increased capital by knowing all the shares of the United States. After the capital increase, the Explorer will hold about 21% stake in the Bank of China.

The main business is cultural events and cultural education. Since the September 2014 Explorer Group invested in the most beautiful equity market, the two sides have already established a preliminary cooperative relationship in the areas of natural theme travel service and so on. After the equity capital increase is completed, it will help the road Explorer group and the knowledge discovery explore the depth of the overall business level cooperation, further realize the deep sharing of resources and users, and promote the construction and perfection of the outdoor ecological community of Pathfinder.

In March 28, 2016, the Pathfinder signed a formal "share subscription and capital increase agreement" with knowledge discovery and related parties. The Pathfinder ultimately held a 21.08% stake in the company.

3. sports enterprise group plate

At present, the Explorer sports group is mainly operated and invested in ski resorts. The main investment fields include the operation of events, ice and snow sports, sports media, sports training, intelligent fitness management, sports community and so on.

In June 2015, the Pathfinder hired Mr. Zhang Tao, who has many years of experience in the domestic sports industry, as the vice president of the Pathfinder group and President of the sports business group, and completed the formation of the sports group investment team.

In order to fully grasp the opportunities for the rapid development of the ice snow industry in China, the Pathfinder group and Mr. Sun Bo jointly established the "Beijing Pathfinder ice snow holdings development limited" in August 2015. The Pathfinder combined the existing technical advantages and operational experience of Mr. Sun Bo and his core team, grasped the good opportunities for development of the domestic ice snow sports market, and made use of the advantages of snow and snow protection technology to select suitable locations for the construction and operation of ski resorts nationwide, and rapidly expand the public ice snow sports market.

At present, the first ski resort built by the joint-venture company in the northern slope of Songshan, Zhengzhou, Gongyi, Henan, has been put into operation in January 23, 2016. The first phase of the ski resort project has opened 8 snow roads, the total snow area is 130 thousand square meters. In the future, it will also plan to build snow and ice square, single board Park, high grade snowboarding, snow flying saucer, snow playing area, and other supporting facilities such as service hall, catering and hotel entertainment.

In addition, Pathfinder initiated the Pathfinder.

The acquisition fund has carried out the collection and evaluation of investment projects during the reporting period. The fund manager Jiangxi Pathfinder and Cci Capital Ltd registered in March 2015. The Yingtan Pathfinder and the sports industry investment center (limited partnership) were established in August 3, 2015. The partners of the fund also signed the "limited partnership agreement between the Yingtan Pathfinder and the sports industry investment center (limited partnership)" in January 27, 2016, completing the fund-raising for the first 110 million yuan, and completed the investment in key projects such as Lok world, Fittime, Ogilvy health and ice world.