Lining's Return: It Is Not Easy For The Company To Turn Around And Gain Profits.

A year after Lining's return, he reversed the company's losses for three consecutive years.

Lining's earnings in 2015 were 7 billion 89 million yuan, an increase of 17.23% over the same period last year. The net profit of the company was 14 million yuan, up 101.79% from the 2014 loss of 781 million yuan.

Profits and losses will be roughly flat in 2015.

As the market is getting warmer, Lining's 14 million net profit is 145 times that of Anta sports.

It is learned that all this is mainly due to

The new idea brought back by the reunification, now, after experiencing the pain of pformation, Lining has formed a new pformation of Internet + sports life experience provider, promoting "Lining style".

"New business model.

After many years of large-scale closes, performance market recession and

After the crisis, Lining's sales network began to resume growth in 2015. Last year, the number of stores increased by 507 to 6133.

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Jinjiang is the third national sports industry base after Shenzhen and Chengdu. It has cultivated famous sports brands such as Anta, 361 degrees, XTEP, Jordan and so on. Over 80% of the famous sports brands in China are from Jinjiang, and more than 20 enterprises have become national and industry standard setting units.

At present, Jinjiang is building the largest shoe spinning City in the country and even in Asia, creating a shoe and raw materials distribution center.

This year, the "shoe fair" has been upgraded to the "sports Expo".

Liu Wenru, mayor of Jinjiang, pointed out that the upgrading of the exhibition is to adapt to the trend of the development of the sports industry. The aim is to create a comprehensive sports industry gathering of sporting goods, sports marketing resources, sports culture and technology, and build a high-end platform for the development of sports industry.

The exhibition covers an area of 50 thousand square meters and has 1800 international standard booths. It not only focuses on traditional footwear elements such as footwear, shoes and auxiliary materials, shoes machines, but also shows swimwear, outdoor products, sports equipment and other sports elements.

In view of the overseas exhibitors' participation, this year's "sports fair" also set up the "Korea trend Pavilion", introducing the Korean fashion design, docking the latest trend of shoes and clothing in Korea, and the "Vietnamese Pavilion" with exotic elements, joining into the strategic vision of "one belt and one Road" and promoting two-way investment and trade.

Reporters at the 361 degree company pavilion of Jinjiang local enterprises saw that the Rio Olympic costumes and runners' costumes of Rio Olympic Games, sponsored by the famous Chinese sports brand in 2016, were also rare.

According to introducing, the white appearance of the torchbearer costumes and the runners' clothing represents the peace and unity among different cultures all over the world. Yellow symbolizes the Olympic flame, while the green ornament comes from the color of the flag of Brazil.

Jinjiang, known as the "barometer" of Fujian's private economy, has about 2500 footwear manufacturers. The annual output of sports shoes and tourist shoes account for 40% of the total output of the country and 20% of the world's total output.

Jointly sponsored by the China Council for the promotion of international trade and the Federation of light industries of China, the shoe fair jointly organized by governments at all levels in Fujian, Quanzhou and Jinjiang has been successfully held for seventeen consecutive sessions, witnessing the development process of Jinjiang footwear industry going out of Jinjiang, heading for the whole country and going global, and becoming an important wind vane in the industry.