The Performance Of Listed Women'S Footwear Companies Is Almost Falling.

People walk from this shop to another shop, and find that the shoes are of the same type, and the brand logo is almost the same.

"The competitiveness of domestic women's shoes is weakening, and it is difficult to compete with foreign brands in terms of quality and design, and the price advantage is not obvious."

The competition of traditional brands is basically around 1:10, because there are only a dozen competitors in the mall, so as long as we can do well in these dozen hands, we will be able to compete with 1:1000 or even 1:10000 when we go online. There are tens of thousands of businesses on line.

There were also 418 outlets in the first three quarters of 2015.

In August 2015, the BELLE shoes of its same name, the BELLE brand, closed the last store in Hongkong and was seen as leaving the market.

Daphne will develop its electricity supplier and reform its business mode.

At present, the proportion of Daphne franchises is less than 10%.

The adjustment is quite modest.

You know, in the initial stage of Daphne, its franchise was about 80%.

When the season is open,

There are more sizes and colors, and the first single shop needs to reach the 70%~80% of the season sales.

To ensure production meets the demand for production, production needs to start 6 months in advance.

During this period, the brand owners also need to convene the regional centralized companies to set up the order meeting, and then advance the 3~5 months for sample research and development.

After ordering, the order and trial production will be rearranged, so that a process will take about 9~12 months.

"Men who work in Wall Street even pay 100 thousand dollars a year, but they often wear only two pairs of shoes a year.

One pair is business leather shoes at work hours, the other goes to the gym.

"

So two years ago, when he created "hot social women's shoes", Kong Jing Fu chose the shoe industry as a matter of course. "Women love to buy shoes."

However, as China's traditional local women's shoe enterprises' earnings in 2015 have been released in the near future, the performance of a few of these listed women's shoe companies is almost falling.

Is it strange that women in China do not buy shoes now?

Daphne's 2015 turnover of HK $8 billion 379 million was 19.1%, a year-on-year decrease.

The profit attributable to the company's owners is HK $379 million, a sharp decline of over 300% over the previous year.

This is Daphne's first loss in nearly ten years.

On Saturday, the footwear industry and BELLE international had no specific annual reports, but according to the results of the two companies' performance, the former's operating income was 1 billion 642 million yuan, down 6.60% compared to the same period last year. Net profit was 22 million 530 thousand yuan, down 37.32% compared with the same period last year. The latter is also not optimistic. BELLE warned that because of the continued shrinkage of footwear business and the continued weakening of footwear business and the increase of expenses, the profit attributable to the company's equity holders will be reduced by about 35% to 45% over the year ending February 29, 2016.