Under Armour First Quarter Profit Rose, Good Days Came.

Although Under Armour unfortunately had been shot down by investment banks for some time, even the share price fell.

However, it is obvious that the investment bank's vision is wrong again. Recently, Under Armour, which released its first quarter earnings report, has not only lost its profits, but has been on the rise.

It is reported that in the first quarter of March 31, 2016, the total revenue of the group rose 30% to 1 billion 50 million dollars, far exceeding the market expected $1 billion 40 million.

And group

It rose 20% to 666 million 600 thousand US dollars compared to the same period last year. Although the double-digit increase is still achieved, compared with the 22.2% increase in the fourth quarter of last fiscal year, it is obvious that the growth of clothing sales is slowing down.

Sales of footwear rose from 14.3% in the four quarter to 25.2%.

However, the growth rate of footwear has slowed to 64.2% from 94.5% in the fourth quarter, which is likely to cause potential problems for the future development of the group.

Among them, it is worth mentioning that the main leading growth

For curry shoes.

Under Armour has its unique vision in choosing endorsements.

Recently, Under Armour has become more radical in terms of overweight endorsement.

As a result, the group will increase its annual operating profit of $5.03 to $507 million, with a small increase compared to the original expected $503 million.

Although the investment bank once again read the wrong way.

But some of the data still coincide with the forecasts made by investment banks.

Therefore, the future will continue to rely on footwear growth to stimulate the profitability of the group, which is likely to bring pressure on inventory.

In addition, in the first quarter, the group's operating profit increased 26.1% to 34 million 880 thousand US dollars over the same period.

Net profit increased from 63.5% to 191 million 800 thousand US dollars in the same period last fiscal year.