Shantou Has An Effective Registered Trademark Of Over 13 Pieces.
Nowadays, when it comes to Shantou, many people will have a large number of "Chenghai toys", "Chen Dian Bra", "Lei Ling lychee" and "Nan'ao house squid".
Consumer
Famous brand products that are trustworthy and have a high market share enjoy it.
Reporters learned from the Shantou industry and Commerce Bureau that the number of registered trademarks in Shantou increased rapidly in recent years. By the end of 2015, the registered trademarks of the whole city had reached 130053, ranking second in 19 prefecture level cities in the province, 29 famous trademarks and 235 famous trademarks in Guangdong, ranking fourth in the prefecture level cities of the province.
All along, the industrial and commercial departments and trademark associations at all levels in Shantou have extensively publicizing trademark laws, regulations and brand knowledge in various forms, guiding the market players to create trademark brands, and creating a good social atmosphere for cultivating trademark brands.
During the "12th Five-Year" period, 66041 new valid trademarks were registered in Shantou, with an average annual growth of 20.63%.
By the end of 2015, 130 thousand registered trademarks had been registered in the city, with 244042 households in various market entities. On average, nearly 2 market players had 1 registered trademarks.
Shantou vigorously nurture famous trademarks and create "Shan goods" brand economy. It focuses on cultivating brands of traditional dominant industries and key industries, such as clothing, toys, fine chemicals, stationery, food, household appliances, machinery and equipment, electrical equipment, etc., and guides enterprises to create famous and well-known trademarks with superior scale, good quality of goods and services, high market share, and some well-known enterprises.
During the "12th Five-Year" period, the number of well-known trademarks and famous trademarks was ranked fourth in the prefecture level cities of the province. Many famous and famous trademark enterprises increased their trademark strategy through the implementation of trademark strategy.
Brand awareness
To enhance the brand image, strengthen brand marketing, maximize the added value of the brand, and get tangible results from the development of brand, a number of leading enterprises have emerged. 8 well-known and famous trademark enterprises have been listed successfully and have achieved leaping development.
It is now well known and famous.
Trademark Enterprises
Up to 22.
The city's industry associations, chambers of Commerce and leading enterprises jointly work together to create regional public brands with the overall strength of the region, and better promote the "tug of war" development of enterprises in the region.
During the "12th Five-Year" period, 9 new collective trademarks were added to Shantou. By the end of 2015, the city had 10 "Chenghai toys", "Chen shop Bra", Jinping district "food chamber", "Cai she candy", "Jinzao fresh fruit", "Donghua green", "Lei Ling lychee", "Red Square green", "Shang Nan vegetable" and Nan'ao "house squid" collective trademark, ranking second in the prefecture level city of the province.
Regional brand has become an important force to promote the development of local economy, and boosted the healthy development of rural economy.
At the same time, the industrial and commercial departments at all levels in Shantou have actively implemented the strategy of "trademark rich peasants", highlighting local characteristics, promoting the brand operation of agricultural and sideline products, and actively guiding and assisting the registered collective trademarks of agricultural enterprises and rural economic cooperation organizations with traditional local characteristics and unique qualities, relatively concentrated production, and leading role.
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