Scalpers Invade Group Buying: Rob Hot Commodities And Make Profits

The group buying website has gathered a lot of popularity with its low discount group buying projects.

Today, the Internet scalpers are also eyeing.

Present situation

Cattle scramble for quality group buying products

"On the group buying website, I saw a 30 yuan steak meal, I did not expect to start late, and 200 were all robbed."

Liu Qianqian, a bank employee who lives in the south bank area, is keen on buying super low discount products from the group buying website. She said that during the Spring Festival, many group buying websites launched many super value group buying projects, but unlike the usual ones, she seldom could get them.

A few hours later, she was surprised to find that the group buying coupon of the steak set appeared in the "second-hand group buying" forum, and the price changed to 40 yuan.

This experience is not only one of Liu Qianqian, but many consumers are also complaining about how the group buying has become a kill in the forums of the big group buying websites. The hot commodities have been robbed in a short time. After the group purchase, the goods appear on other websites, but the price is high.

In fact, many of these super low discount commodities have been rushed into the hands of the scalpers.

And these cattle are using the way of group buying instead of orders.

The reporter entered "group buying on behalf of Taobao" on the Internet, and immediately jumped out more than 500 related information, involving several mainstream group buying websites, such as glutinous rice net, American group network and public comment network.

Means

Making profits through website rules

After the cattle get the order of the website, some goods are sold by a price increase of 5 yuan ~10 yuan, such as Liu Qianqian's beef steak meal, and some goods are sold below group purchase price.

In a seller's restaurant, the reporter learned that, according to different commodity preferences, a group purchase price of 20 yuan can be 2 yuan, that is, consumers only pay 18 yuan for cattle purchase.

Shopkeepers "cattle" said that consumers choose to buy on behalf of the purchase is the purchase price is lower than group buying, such group buying tickets may be cheaper than group buying price 10% to 30%.

What is the profit source of cattle? "This is due to the" invitation to rebate "policy launched by group buying website.

"Cattle group" forum called "Xiao Nie" cattle told reporters.

It is understood that the vast majority of group buying sites launched an invitation to rebate for customers, with a rebate quota of 5 yuan to 10 yuan, and there is no upper limit for new users' applications and invitations.

As long as you buy links through group buying, register new users and buy products, you can get a rebate of different amounts, which gives yellow cattle an opportunity.

If a group purchase price of 30 yuan package, if the "scalper" through the invitation link, register new users and buy the product, you can get 10 yuan rebate, that is to say, it only costs 20 yuan.

"Nie Nie" said: "the mode is actually very simple. I first look for the network navy to provide thousands of accounts, pretend to be invited friends to buy the goods, then 69 yuan of goods I can get 59 yuan.

Then sell it to buyers for 10 percent off.

In this way, every paction can earn 3 yuan.

According to incomplete statistics, there are more than 1000 shops on the Internet. Buyers will send the links to the yellow cattle to the cattle. The cattle will buy the product for you, and send the group purchase coupons to buyers in the form of SMS.

The mainstream group buying website launched the "7 day non consumption refund" and "overdue refund" and other rebate guarantees, which directly eliminated the worries of the scalpers.

A cattle at the "cattle group" forum made a group buying coupon pfer. Huang told reporters that he would generally choose a group buying project which was more popular.

In the past, they were afraid that they could not sell tickets, but they would only buy 5~10 copies of a project.

After the introduction of the refund guarantee, he can buy about thirty or forty copies of a project.

"If group buying is very valuable, I will buy hundreds of them."

He said, "however, the coupons are basically sold, and at most they can sell more than 200 copies a day."

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Hazards

It is difficult to distinguish between true and false.

For consumers, it seems that they can buy products that are lower than group buying prices. However, if they want to return, it is not an easy task.

Reporters on a number of purchasing websites, many purchasing agents in the purchase process directly marked "do not support the return of goods", which means that consumers purchase goods may not be able to enjoy the group buying website launched "7 days of non consumption refunds", "15 days unconditional return" and other safeguard provisions.

"Nie Nie" also told reporters that if consumers do not buy after buying, merchants will refuse to refund on the grounds that the "group purchase ticket number has been issued and can not be used again".

In the "beer and skittles shop", the reporter noted that in the purchase process, the cattle indicated that "our shop is only responsible for purchasing agents, and all commodities consultation and after-sales service should be contacted with the group buying website".

He Tianqiang, chief lawyer of Chongqing Senda law firm, said that such consumption was bought by the scalpers from the group buying website. There was no direct relationship between consumers and group buying websites, so there is a certain risk. Once disputes arise, it is difficult to communicate with the website and safeguard the rights and interests of consumers.

In addition, the Yellow Cattle vouchers also appear deceit, such as the sale of the used group purchase vouchers, a voucher and other ways to make consumers suffer losses.

In addition, merchants and group buying websites are also miserable.

Wu Bo, the head of the handshake net, once told the media: "we have received complaints. Some of the group buying coupons which are sold at a low price are damaged by our fake reputation, which is too damaging to our reputation.

For safety reasons, consumers should not buy products that are priced at low prices.

Yin Xiguo, a professor at the school of trade and industry at Chongqing University, said that in the short term, the interests of businesses and group buying websites seem to have not been damaged. But the cattle Party's behavior of deceiving consumers will eventually be passed on to businesses and group buying websites, which will damage the reputation and image of merchants and group buying websites.

Yin Xiguo said.

Viewpoint

Group buying cattle to disrupt the market is completely difficult to eliminate.

"Legally speaking, the behavior of the scalpers is an illegal business activity."

He Tianqiang, chief counsel of Chongqing's law firm, said the scalper's behavior was not consumer behavior, but profit oriented business.

In fact, the website has realized the harm of cattle.

Many group buying sites have taken some precautions against the cattle. Recently, the regiment 800 rectified the second-hand paction plate, and put an end to the members' "increase the price of the pfer group buying coupons, and profit from it".

Recently, the public comment network has seized a massive yellow bull case. The batch of cattle has registered more than 5000 registered membership accounts and bought more than 5000 group buying tickets in one day.

The public comment network shielded these account numbers and cancelled the validity of these group purchase vouchers.

However, in He Tianqiang's view, it is still more difficult to completely eliminate the group buying scalpers.

Holding the same view is Yin Xiguo, "obtaining evidence is more difficult, plus the amount is relatively small". He said that from a technical point of view, it is not easy for group buying websites to completely eliminate the cattle party.

"Businesses and group buying websites should consider how to put benefits on consumers instead of being exploited by the scalpers."

He Tianqiang suggested that the group buying website could take precautions against the scalpers' speculation by setting the upper limit for group purchase projects and mobile authentication.

For consumers, he suggested that we should carefully read the consumption rules and other users' real evaluation of the group purchase products before they buy them.

In addition, we should try our best to complete the paction through the three party payment method such as "Alipay".

If it is deceived by the scalpers, it will be too late to cancel the paction through Alipay.