2012, Zhejiang Businessmen Start Off Again.

Just in the past 2011, a wave of cold current swept the globe.

Is the winter trader in Zhejiang Province hibernating or swimming in winter? Is it a chance to take a chance or to calm down the direction and start again?

Can Zhejiang businessmen withstand the cold wind and spend the winter? If another cold wave comes, can they still live?

Winter training 39 steady progress

"This is the winter of despair, and also the spring of hope."

The scene depicted by Dickens in the book of Shuangcheng may also be applied to some of Zhejiang businessmen's psychological feelings to some extent.

The economic operation cycle is like "spring, summer, autumn and winter". Winter is coming, and spring is near.

Two years ago, in the cold winter, Zhejiang businessmen believed that "perseverance will win."

Faced with the risk of shrinking demand, Li Shuirong, the head of Rongsheng group, told reporters that "winter is coming, but we are not afraid of preparations."

Because Rongsheng has extended to the upstream of the industrial chain, and now Rongsheng, a chemical fiber producer, has successfully pformed into a petrochemical enterprise.

He said, "we all survived the most difficult years of 1998 and 2008.

Others hibernate, I swim in winter.

In the past 2011, the sales revenue of the company amounted to about 30000000000 yuan.

Removing branches can make the trunk grow stronger.

Pan Axiang, who did not know many words, cut off the real estate business and invested heavily in high-end equipment manufacturing.

For the third time, the "auspicious heavy industry" has become a positive result. On the one hand, he needs to increase investment and seek cooperation with the central enterprises on the one hand.

The Huzhou entrepreneur is not worried that he can not stride across the industry's higher capital technology threshold, but wants to make himself more robust.

In this tenacity, he achieved good results in linen, aluminum and other industries. The aluminum industry now achieves Hua Dongdi two, and the scale of flax production is third nationwide.

Resist the cold wind and spend the winter. In the final analysis, we must practice strong physique.

"The secret of my physical fitness is to practice hard."

Ma Xia Kang, President of the Zhejiang Golden Shield holding group, who has just been selected as "new technology Zhejiang businessman", said that the "internal strength" it refers to is technological innovation.

Faced with the winter of shipbuilding industry, colleagues reduced artificial compression costs, while Jinhai heavy industries introduced more than 70 designers in the second half of 2011, and this year will continue to increase.

Zhang Ji, President of the company, has no doubt that this is precisely for the next round of pformation and development of enterprises to reserve talents.

In terms of physique, "Wahaha" is strong enough to be envied: in 2011, it realized operating income of 67 billion 800 million yuan, and handed in taxes 5 billion 400 million yuan, representing an increase of 23.65% and 19.1% respectively over the same period.

When the colleagues talked about jealousy, "Wahaha" almost used dealer's advance funds to expand reproduction. Chairman Zong Qinghou knew that it was more than 20 years' adherence to the main business that formed the unique competitiveness of Wahaha today.

Persevering, we need to learn to refuse temptation.

No matter what the size of an enterprise is, there is no exception.

Zheng Zhicheng, who once saw the old family and the old shoe king "Buli Li" fall down, will soon establish the factory of Hongcheng shoe factory to move to the original production building of "Buli Li".

In those days, the failure of bully's blind investment abroad made Zheng Zhicheng better understand the meaning of this ordinary workshop, and knew that stability is faster than speed.

Turn the middle and seek the good and turn danger into opportunity.

As the global economy slows down, countries are thinking about ways to deal with the crisis.

The theme of this year's annual winter conference in Davos is "great pformation: building new models".

This is exactly the pulse of the development of Zhejiang's private economy.

At the end of 2011, Lou Zhongfu, the founder of Guangsha, arrived at the Zhoushan Island New Area Huang Yishan island. It started the work for Huang Zhong Shan petroleum pfer storage and pportation project. Guangsha became the first private enterprise to enter the field of crude oil pshipment and storage after the introduction of 36 new non-public goods. Lou Zhongfu's vision of marching into the marine economy a year ago has finally become a reality.

Zhou Xiaoguang, chairman of Xinguang Group, reviewed the new year's 2011. The most satisfying thing was the initial success of the pformation: under the condition of no increase of land and staff, "Xinguang" increased its performance by more than 50% with the help of scientific research, brand and sales channels.

When we mention "Rhyme", the first thing we think of is the octave.

15 years ago, "Sheng Sheng" has become the largest production base of octave in the world, but founder Zhu Yun De is not satisfied with it. The rare earth NdFeB material has entered his field of vision.

He confirmed that with the rapid growth of the information industry in China, the application prospect of this new material is broad, so the rapid development of the high-tech industry in the rare earth permanent magnet industry has been achieved through mergers and acquisitions.

Careful observation, "Yun Sheng" in recent years, most of the new projects are climbing by ladder.

In the second half of 2008, American enterprises got into a predicament in the international financial crisis, and "Yun Sheng" put forward a cooperative proposal of equity swap for technology.

At the end of 2011, Ningbo Huaxiang Electronics Group signed an agreement to acquire the core business of Germany's S. S. S. auto parts company.

The total acquisition of the total amount of 60 million euros will help Huaxiang enter the high-end field of international auto parts as fast as possible.

Go hand in hand, green in the wind.

Almost from the first day of entering the business sea, Zhejiang businessmen face big exams every day and upgrade every year.

It is precisely the experience of twists and turns, which makes them brave never say die.

They fight against the cold currents and harvest the fruits of winter and spring; they join hands to tide over the tide.

It is precisely because of them that Zhejiang has created the "Zhejiang speed" and "Zhejiang miracle" in the era of reform and opening up. They have won the title of "big economy province", "big market province" and "large private economy province".

It is recalled that 8 years ago, the Zhejiang provincial Party committee and the provincial government held the first high level work conference on the private economy of the province, and put forward a major proposition of "promoting a new leap in the private economy", and raised it to a major strategic move that is related to the overall situation and the long term. It requires all levels of Party committees, governments, relevant departments and leading cadres at all levels to further enhance their sense of responsibility and mission, emancipate their minds, forge ahead and work together, work together and work hard to let all the vitality of labor, knowledge, technology, management and capital compete with each other, so that all sources of social wealth can be created enough to promote the development of private economy to a new level.

To the private economy as the main body of Zhejiang, the task of creating a good development environment for Zhejiang businessmen is increasingly prominent today.

The world's Zhejiang merchants conference held in autumn 2011, the Zhejiang provincial Party committee's provincial government sent greetings to the Zhejiang businessmen who "broke the world", it is for them to cheer up and hope that Zhejiang's private economy is not afraid of the cold winter.

Data from the provincial industry and Commerce Bureau show that in the face of the complex and changeable macro environment, especially the serious impact of the international financial crisis, the main body of Zhejiang market has maintained a good momentum of growth, the total volume of the economy has expanded rapidly, and the comprehensive strength has continued to grow.

By the end of 2011, there were 2 million 300 thousand individual businesses and 720 thousand private enterprises.

In 2011, among the top 500 private enterprises in China, Zhejiang accounted for 144 seats, ranking first in the country for 13 consecutive years. Among the top 100 private enterprises in the whole province, there were 42 enterprises with annual sales exceeding 10 billion yuan, and 4 enterprises with over 50 billion yuan.

Lu Guanqiu, an evergreen entrepreneur, often says, "we all know the way and the difficulties we encounter."

But the important thing is that "all directions" have come.

In the face of crisis, the most important thing is to build confidence.

Confidence is gone, everything is empty.

Ma Yun, chairman of Alibaba group, believes that the economic situation around the world may not be as good as we might imagine in the next three years, but good companies are born in a bad economic situation.

Hand in hand, perhaps the news of winter and spring will soon be heard.

Bring your hands together, then you can start off in full.