Spring Festival Fashion Luxury Online Shopping Blowout &Nbsp; Xiu Xiu Net Stands Out.

Due to the factors such as the holiday of express company, during the Spring Festival holiday, online shopping and electricity supplier sales were light, but this year seems to be an exception.

Statistics show that the fashion and luxury sales appeared during the Spring Festival.

Although most of the Spring Festival holidays are on holiday, this does not seem to prevent the "love tide clan" from spending their holiday shopping in the major online shopping mall.

According to the statistics of the largest fashion supplier in China, the sales volume of the order network exceeded 100 million yuan from the new year's Eve to the fifth day of the first five years, which increased by 200% over the same period last year.

On the 6 day, there were nearly 8000 brands of luxury goods, and the sales peak of the third and fourth days, and even less than 1 minutes to sell a luxury product.

According to the show data, from the new year's Eve to the fifth day of the new year, there is an average of nearly 1 million 500 thousand enthusiasm every day.

Hermes, LV, GUCCI, Fendi and other luxury brands become the mainstream of online shopping during the Spring Festival. Many of these handbags and accessories are sold out during the Spring Festival.

On the 6 day of the Spring Festival, there were nearly 8000 luxury goods sold in the show. In the third and fourth days of the peak sales season, a luxury item was sold in less than a minute.

There are even 133 thousand and 800 Birkin40 TOGO leather handbags at the price of $28% off, and an exclusive Constance Constance H Shoulder Bag Mini Bag with a price of nearly $40 thousand.

Except for Hermes and LV, these luxury goods.

Besides luxury brands, other 3000 fashion and youth brands are also selling very well.

Sales of underwear such as Nike, Adidas sports shoes, Columbia, The North Face outdoor clothing and love, CK, Ordifen and other underwear are also more than 100% increase compared with the beginning of January.

Yang Xiaoying, director of strategic development of Xiu Xiu network, said that during the Spring Festival holiday, the professional customer service staff of the Xiu Xiu network kept working for 8 hours a day, and from the beginning of the fourth year, the order during the Spring Festival period of the Xiu Xiu network began to be distributed ahead of schedule.

At present, the network has begun to return to normal gradually, and more manpower has been placed to deal with the backlog of orders during the Spring Festival.

Yang Xiaoying said that according to past experience, there will be a wave of online shopping peak after Spring Festival, and spring shopping boom is also coming.

This year's Spring Festival market is not bad, indicating that online shopping in 2012 will continue to usher in high growth.

Good profits

Due to the fact that the express logistics industry is selling well, compared with the traditional channels such as general merchandise stores and shopping malls, the Spring Festival holiday has been a low sales season for e-commerce enterprises.

And this year's Spring Festival sales of luxury goods are blowout. Yang Xiaoying believes that it mainly benefits from the rapid growth of China's luxury market potential and the brand richness of the electricity supplier itself.

According to China's luxury market report, in the first quarter of 2012, China will become the world's largest consumer of luxury goods, and by 2015, it is expected that sales of luxury goods in China will reach 27 billion dollars, accounting for 20% of the world's market share.

Yang Xiaoying believes that the daily consumption of luxury goods consumers is intense and there is no leisure shopping. The 7 day holiday of the spring festival provides them with ample shopping options and time.

Moreover, after several years of development, Chinese netizens have become accustomed to the practice that most electricity suppliers receive orders during the Spring Festival and the normal delivery after the holidays. It is these fashionable families who are at home, who have offered super high visits and orders for the Spring Festival holiday.

The rich number of brands on the electronic business platform also provides a rich choice for the fashion tide group.

Yang Xiaoying said that at present, only the "Xiu Xiu net" has provided more than 3000 fashion brands for fashion consumers, and the styles and quantities of many brands are the largest in China and even in the global fashion business.

If Gucci is only a brand, there are more than 1140 kinds of products sold in the show network, and there are 700 kinds of products, including Dior, Prada, Chanel and so on. There are 250-300 kinds of products.

Fashion products are so rich that even in the global fashion business, they are also the number one.

Yang Xiaoying believes that a fashion or high-end department store sells hundreds of different kinds of brands and 20 thousand kinds of brands, while the show has more than 3000 brands and over 150 thousand kinds of merchandise sold. Such a rich commodity is unmatched by any traditional high-end department store or fashion department store.

Meanwhile, the price discount of fashion suppliers during the Spring Festival is also an important reason for attracting fashion tide families.

Yang Xiaoying said that during the Spring Festival, 3 of the fashion brands were folded. Many luxury brands such as LV 8.3, Hermes 5.8, Yves Saint Laurent 6.8, Cartire 789 yuan and other discount prices were also important factors to promote the Spring Festival fashion and luxury sales.

Stand out

The Spring Festival sales in the Spring Festival are so hot that it seems to indicate the infinite scenery that Chinese fashion business providers are facing in 2012.

In response, Ji Wenhong, CEO, believes that China's fashion business will not only win the battle of China's comprehensive electricity supplier in 2012, but also step into the global market pattern and lead the coquettish.

Corresponding to Ji Wen Hong's view, the business of fashion, the world's most authoritative fashion news website before the Spring Festival, has just published in-depth reports on the show, highly appraised the leading position of Xiu Xiu net in the booming electricity market of China.

Earlier, Ji Wen Hong and Xiu Xiu net had accepted the world's top media reports such as Bloomberg, Wall Street journal, AOL and YAHOO.

Ji Wenhong said that becoming China's largest fashion supplier is not the final strategic goal of the show network. Luxury products are just a tipping point for Xiu Xiu network.

According to Ji Wen Hong, the competition in the Chinese market will gradually be separated from price competition and low-level competition. Commodity richness and commodity value will be the way to win the electricity supplier business.

In 2012, the company will expand the current 3000 brands to 5000 brands, and the quality of commodity procurement, supply chain integration, user experience and logistics will also be improved simultaneously.

"We never think there is winter in China's e-commerce, and the future of China's electricity supplier market is limitless!" Ji Wen Hong is confident about this.