Haining Leather City Index Boosted Market Confidence

In recent years,

People can't help asking, why is Haining?

As a cluster of leather industry, Xinji and Tong Er Bao started in the early 90s of last century, and Haining was a little later than two years ago.

These 3

Why is it possible to create a professional tourist shopping market with the largest scale, the most influential and competitive advantage in Haining, China's leather city? Why China?

Sailing on the sea depends on the helmsman.

Because only Haining has achieved the government's continuous and strong policy support for the leather industry.

Several governments have continued to support the leather industry and leather city of Haining, so that market managers, enterprises and market operators are full of confidence in the leather industry and market in Haining.

For small town Haining, it can be said that a market has promoted the development of a city.

If the Haining China Leather City is compared to a giant wheel on a market economy route, chairman Ren Yongfa is the helmsman who controls the wheel of the great wheel. His intelligence and intelligence, his courage and foresight, let the crew and tourists of this great ship enjoy the wonderful and magnificent sea scenery in the fastest and most comfortable way.

From opening up to supporting free brands, moving, listing and expanding, the story of Haining's China Leather City is a story of Phoenix's nirvana, a story about heroes.

When the time pointer was back to 19 years ago, no one could imagine that today's Haining will be called the "leather capital of China".

In 1993, the leather garment city of Haining, the predecessor of China Leather City, broke ground in Zhejiang.

A year later, the leather city was completed, and the investment and opening work was put on the agenda.

At that time, he served as deputy manager of the investment department.

In September 22, 1994, Zhejiang leather garment city officially opened.

On the same day, the first National Leather Clothing Fair opened.

There are no empty seats on the 246 stalls in the market. The exhibition will be open for 5 days.

No one had expected that the customers would take off the exhibition as soon as the exhibition was over.

In order to change the unfavorable situation, there is no way to think of a good idea. He specially invited journalists from Hangzhou to visit and interview Leather City, and then put the news in the newspaper by the reporter's mouth. The beautiful and cheap name of Haining fur coat began to spread in the provincial capital.

After the brand of Haining's fur and cheap quality goes out, there are more and more customers.

This hot situation lasted until 1996.

By 1997, the market situation was changing suddenly.

As the fur market continues to be hot, some enterprises are playing the crooked idea of shoddy work: using inferior leather and lowering their workmanship.

The quality problem of fur clothing is endless, and the Haining fur coat of the past has become the pronoun of low quality goods.

Ren Yongfa is not only determined to pay close attention to quality, strengthen quality inspection, block inferior leather clothing into leather city, but also shift the focus of work to supporting its own brand.

In 2003, the market went to the point where hardware upgrade was needed.

Market relocation involves the distribution of interests, how to coordinate the relationship between merchants, to resolve conflicts of interests in the process of demolition, and to relieve the worries of businessmen.

After many coordination, a heart to heart talk.

In October 17, 2005, the old city closed down.

In October 18th, the new town with a total area of 160 thousand square meters and more than 1300 shops (one phase project) opened.

The relocation was successful. During the period, no merchant visited the country, and the hardships and apprehension during that period were only experienced by Ren Yongfa.

Under the decision of Ren Yongfa, in October 18, 2007, the fourteenth Haining China Leather Fair opened. At the same time, the leather city two phase also unveiled the beautiful Veil: Haining China Cowboy City and China Leather City shoe Plaza grand opening.

Subsequently, Haining pursued the capital market, financing, listing, planning leather professionals.

Meanwhile, the pace of expansion in Haining has never stopped.

In November 26, 2010, the "leather city of Haining, Chengdu", the largest leather city in Southwest China, was built in the modern business integrated functional area of the north new town of Xindu District.

This is another action of Haining leather city after the first, two, three, four, Haining, Liaoning, Jiangsu, Shuyang and Henan Xinxiang.

With the strategic deployment and promotion of various professional markets in Haining Leather City chain, the production and marketing capabilities of Haining leather enterprises have been further improved.

Index to boost market confidence

Haining China Leather City as the largest leather professional market in China, has gradually become the trade and technology exchange center of China's leather industry, the distributing center of leather products and the publishing center of the fashion trend.

Based on the leather industry of Haining and Haining leather city of China, the Haining leather index of China is compiled and released. It has strong representativeness and can reflect the changing rule and development trend of leather industry in China.

Since the launch of the Yiwu China Commodity Index in late 2006, Haining has begun to research and develop the leather index.

After years of deliberation, at the end of 2010, Professor Su Weihua, the vice president of Zhejiang University of Finance and Economics and the director of the statistical comprehensive evaluation research branch of China Statistical Research Society, led the research and development of China Haining leather index, formally invited the vice president of Zhejiang University of Finance and Economics, who has developed the Yiwu China small commodity index, China Keqiao textile index, and China Zhongguancun electronic product index.

Professor Su Weihua told reporters that since the launch of the project in early 2011, the partners have invested a lot of manpower and material resources to carry out various tasks. Apart from elaborating the "leather products price index" and "leather market prosperity index", the leather industry has also increased the "vitality index of leather industry", "leather popularity index" and "leather market single monitoring index" in light of the characteristics of the leather industry.

The Haining leather index of China is jointly compiled by the Zhejiang Provincial Department of Commerce and the Haining Municipal People's government, and the Haining leather index compilation office. The Zhejiang University of Finance and Economics has undertaken the research and development work and operation guidance of the index.

The index is compiled mainly based on the statistical index and statistical evaluation theory, and the method of multi sample weighted average synthetic index is used to select a series of sampling units and representative products, collect relevant index data and conduct comprehensive treatment, and finally generate index reflecting leather commodity price trend, leather market prosperity, leather commodity popularity and leather enterprise innovation vitality.

The framework is mainly composed of five parts: price index, market prosperity index, leather commodity popularity index, leather enterprise innovation vitality index, and a number of individual testing indicators.

The basic data sources include Haining China Leather City gathering point merchants, Haining China Leather City Management Department, and Haining leather industry's production and sales enterprises. China Haining leather index is concerned not only with the price of leather goods and the overall prosperity of the leather market, but also about the release trend of leather products and the trend of leather goods.