Winter Clothing Survey: Can'T Afford It?

Compared with previous years, the snowfall in winter this year has come a little later, and the sharp drop in temperature has also been postponed.

With the advent of cold air, the temperature suddenly dropped, and people have been "armed". Of course, the so-called "equipment" means

Explore the reasons for the rising price of winter clothing

One reason: labor costs are increasing.

It is understood that China's cotton prices fell nearly 30% this year, as we all know.

Two reasons: Online winter clothing heating up.

Chongqing Chongqing faction

Three reasons: consumer attitudes have changed.

With the improvement of the material life level, people's consumption concept has also changed. They no longer only focus on the pursuit of high quality goods, but rather raise the awareness of low carbon, saving and environmental protection.

As far as winter clothing is concerned, they are more stressed and healthier when they are dressed well and well dressed.

This is closely related to the goal of "low resource consumption, high technology content and small environmental pollution" put forward in the "12th Five-Year plan" formulated by the state. Consumers respond to the call of the state and act more effectively.

High quality winter clothing consumes too much manpower and material resources, so the price will be higher than ordinary products, but the high quality and high price winter clothing will also pollute the environment.

Now that the concept of low carbon and environmental protection is basically popular, consumers prefer to dress healthily instead of dressing well.

Based on the above three main reasons, it is obvious that the price increase of winter clothing this year is the general trend.

We should take a dialectical view of this phenomenon, although the rise in winter clothing also reflects deep-seated problems, such as the increase of human cost.

But at the same time, it also reflects that people's awareness of environmental protection and low carbon concept is constantly improving.

Go out of the misunderstanding of cotton price falling

"In fact, from last summer to the first half of this year, cotton purchasing prices showed an upward trend until the second half of this year," said Zhang, manager of Haining Leather City in Liaoyang, Liaoning province.

But many textile enterprises are buying high priced cotton last year or the first half of this year. These textile industries are using inventory to produce and sell products, and cotton prices fall from falling prices to textile enterprises.

From purchasing cotton to textile to printing and dyeing, the whole process will take at least half a year.

Therefore, the cotton used for the autumn winter clothing sold in the provincial capital market is mostly cotton this spring, and cotton prices were very high at that time.

According to the survey, a lot of clothing enterprises used cotton materials last year and high prices this year, and the impact of cotton prices on clothing prices has a long cycle.

Therefore, the price drop of cotton in the second half of the year has not had a greater impact on the price rise of the present winter clothing.

This is the sequelae left in the previous year and the first half of this year. It will take some time to cushion the market, so that the clothing market will gradually become more balanced.

In terms of raw materials, cotton clothing, such as down garments, coats and windbreaker, accounts for only 10~ 20% of its fabrics. However, the prices of raw materials such as down, chemical fiber and wool have not dropped.

It also shows an upward trend, which shows that the proportion of cotton materials is not large.

Therefore, the decline in cotton prices in the second half of the year did not directly reflect the fact that the apparel retail terminal was a normal phenomenon.

High intermediate cost

The factors that affect the price of clothing include the cost of labor, clothing, fabric and other raw materials, and the cost of circulation. The cost has increased steadily in recent years.

Guo Shipeng, a cotton researcher at Lu Xian Futures Co., Ltd., said: "although cotton prices have dropped recently, consumer prices have been rising due to the general improvement of people's economic level and the impact of urbanization, especially on processing costs, labor costs and channel costs. All these factors can not keep pace with the rise in clothing prices.

In recent years, labor costs have been rising, or about 30%, as CPI gains have risen all the way.

In terms of employment cost this year, the monthly wages of front-line workers rose from 2500 yuan last year to 3000 yuan, or 20%, and the average salary of salesmen increased from 1500 yuan last year to 2000 yuan to 2500 yuan.

And most stores also offer extra incentives or insurance for workers.

In some of the larger clothing stores, 1-3 workers are often employed. Many garment companies say that the increase in labor costs causes the company to suffer.

In view of this, this is also a great expense. "

In addition, the distribution channel is also an important factor in clothing prices. The circulation channels of domestic clothing mostly go through four stages: manufacturer, brand agent, department store and consumer.

Generally speaking, after entering the brand agent stage, prices of clothing begin to soar.

The reason for this is that when the agent purchases goods from the manufacturer at a price of 2~3 discount, it should give the department store 30 to 40 buckles, plus the salesman's salary, entrance fee, promotion fee, logistics cost, commodity storage fee, tax and other gray charges for dredging channels.

In addition, agents also need to consider promotional expenses, tail cargo reduction and other related costs.

Therefore, with the popularity of the Internet, many people choose to shop online, the reason is that the cost of online goods circulation channels is low, and consumers are more likely to buy inexpensive clothing.

Other constraints

In this era of land and money, rent, pportation and facade leasing are also important factors that restrict the price of clothing. Because of the upward pressure brought by the rent, at the same time, the increase of pportation cost has become another driver of the winter clothing price increase. Many stores can only balance their business through clothing price increase, and even many businesses are faced with bankruptcy because they can not afford expensive rent.

Liu Hui, chief consultant of Beijing Zhao Yi Business Consulting Co., Ltd., said: "as the price of winter clothing continues to rise, many people have abandoned the traditional shopping mall and switched to online shopping, and there has also been a tide of online shopping.

Many consumers say that a winter suit may need hundreds or even tens of thousands of stores to buy, but online purchases only need 2 or 300 fast, and online shopping is also convenient and fast. Many of them are goods on delivery, so there is no need to worry about being cheated.

Especially for college students, because of the economic constraints and the sharp rise in prices caused by inflation, many of them use online shopping.

Because of the low cost of the channel, online shopping has always had the price advantage compared with the physical shopping mall, and the high price of the physical shopping mall has once again become an opportunity for the network channel.

Another phenomenon this year is that many consumers took last year's down to refurbish, or directly customized.

They say that some of the winter outfits are worn out or worn out, and they can be worn after processing or refurbishing. This is very cost-effective.

Moreover, many people are gradually pursuing individuation, so custom refurbishing is more suitable for them, and the price of custom refurbishment is much cheaper than buying new ones.

The supply system of manufacturers is also the cause of the rising cost of agents.

This year, most of the down garment manufacturers and agents do not adopt the cooperation mode of "first supply and then fight", which greatly increases the operating cost of agents.

But agents should also take on high risks.

The increased cost of producers and agents eventually overlapped on consumers.

Moreover, China's domestic terminal channels are relatively simple, and sales agents also need to see the face of the shopping malls, which has contributed to the price.