Zhengzhou Women'S Trousers Strive To Build "Aircraft Carrier" In Trousers Industry

　　 Zhengzhou women's trousers To join in Ji'nan to build a "Henan women's trousers Street", which makes people Zhengzhou panties. brand building The strength is impressive.

According to the briefing, at present, there are more than 2000 women's trousers processing enterprises in Zhengzhou, of which more than 500 are strong, with annual output of around 200 million, accounting for 50% of the same products in the country. At present, Zhengzhou clothing wholesale retail There are nearly 300 thousand employees, and the annual turnover of 18 large garment wholesale markets is as high as 45 billion yuan.

In the international economic environment Sluggish Under the circumstances, Henan's clothing industry must recognize the negative impact of the crisis on the clothing industry, and at the same time grasp the side of more opportunities for development. President Sun Genlu pointed out that The establishment of the alliance Council, the Henan clothing association as the league's highest decision-making body, is responsible for the formulation of alliance policies and work, leading Henan garment enterprises to go out of difficulties and counter trend development. In terms of specific implementation, there is a "Henan women's trousers alliance" which has led Henan's clothing industry to go out to the whole country and around the world to learn and communicate.

Li Fuwei, executive vice president of Zhengzhou Federation of Commerce and industry, believes that in 2004, they saw the fatal flaw in the development of Zhengzhou's women's trousers industry. This kind of "quantity and no card" production and marketing mode will make Zhengzhou women's trousers industry at a low level of added value for a long time, and the most OEM production will lose the hope of high-end development. To this end, they put forward the slogan of "Chinese women's pants watching Zhengzhou", and organized 12 women's trousers enterprises to collectively promote the brand, launched brand marketing, and started the strategy of Zhengzhou women's trousers carriers, and formed the women's trousers cluster effect.

In fact, the learning and innovative development of Zhengzhou's women's trousers industry has become a good example for Henan enterprises to go out. In July 2005, under the organization of the Henan Brewing Industry Association, more than ten Henan liquor enterprises first participated in the first Guangdong international wine and drink exposition in the name of "Henan wine plate".