Strengthen Brand And Enhance Core Competitiveness Of Enterprises

"According to the development of China's Textile City in recent years, the local fabric enterprises are paying more and more attention to the establishment of fabric brand, but compared to the fabric market of Italy and Korea,

The contribution rate of brand has benefited many fabric enterprises.

In the process of constantly building brand, fabric enterprises not only won the value of brand but also gained the initiative of future development.

Shaoxing Pengcheng Textile Co., Ltd. is located in Ping Shui, a professional R & D, production of textile fabrics enterprises, over the years, this enterprise unswervingly take the road of branding. Its "Peng Yu" brand fabric has become a well-known product in the clothing industry. Relying on the brand, the sales inside and outside the company have been very good.

The "Xinle textile", located in Qian Qing, is a supplier of shirts and fabrics for many famous clothing brands and some world-famous brands in the world. Their products have their own intellectual property rights from raw material innovation to flower type innovation, and the price is also about 15% higher than that of their counterparts.

Zhejiang Yi Zhen Jin Textile Co., Ltd. is a company specializing in jacquard fabrics. In August last year, "Yi Jin Jin" introduced the brand of "floral" fabric, and developed fabrics for mature women.

Shen Jinpeng, general manager of Yi Zhen Jin textile company, told reporters that some people didn't fully understand the brand when they started making brand.

After a lot of investment in the early stage, customers now rely on the brand of "floral". In the eyes of customers, this brand represents fashion, quality and high quality.

Shen Jinpeng said, at present, the company and dozens of clothing brands to establish cooperative relations, products.

The relevant person in charge of the county science and Technology Bureau told reporters that although the fabric was used as an intermediate product, the branding of the intermediate products in the past was ignored, but with the improvement of living standards, people's pursuit of the brand not only stayed on the finished products, but the fabric's brand directly affected the product's permeability, safety, environmental protection and so on.