Dongguan Shoe Enterprises Do Not Want To Move Out, How To Solve The Problem?

After moving out of the way blocked, the development of its own brand has become the pformation of many shoe enterprises in Dongguan.

But private brands need to cooperate with design, R & D, marketing and so on. It's not easy to take this road well.

A few days ago, the Secretariat of the Gabon organization visited some shoe enterprises in Dongguan, or made private customization or made market segments. The technology of Dongguan workers still has advantages.

"I have a friend who invested in Vietnam in 2006, and the 1 yuan invested at that time has now turned into 9 yuan."

Xu Wenxiong, general manager of Yong Du Shoes Co., Ltd., said that it is no longer meaningful to go now, and the cost of labor is improved.

The industrial chain is complete and the workers are skilled.

In the laboratory of the limited company, the inspector is carrying out a tortuous experiment on a certain brand of shoes. According to the requirement, the product has 200 thousand tortuous movements without degumming.

Yong Du shoes last year produced 1 million 200 thousand double, 99% of the products are OEM, the main production of special function shoes, with anti smash, puncture, anti-static, oil resistant and other multi-purpose safety shoes, the main European and American markets, used for outdoor hunting, mountaineering and other occasions.

At present, there are not many kinds of functional shoes available on the market, most of them are sports shoes.

"This type of technology requires a higher number of functional shoes, Vietnam can not do it, once a customer passed, and later came back to us."

Xu Wenxiong said that in 2010, he began to start his own business.

"A worker in Vietnam costs about 1200 yuan, 500 yuan to 600 yuan earlier, and now our factory is more than 4000 yuan.

The only difference between Vietnamese workers is low efficiency, complex technology is difficult to do well, but simple labor is no problem.

However, he said frankly, if there was still a chance for Vietnam to start in the early days of entrepreneurship, now it is meaningless and labor costs have risen.

His own brand has become one of his pformation strategies.

Last year, he began to build "JA CK".

JIE ", on the basis of many years of foundry production, Dongguan's industrial chain is complete.

Mature advantage, and designer team cooperation, the main outdoor leisure brand, mainly in the electronic business platform sales.

Exhibition is a fast channel for shoe enterprises to start their own brands.

This year, the exhibition area of the international fashion bags and shoes and hats exhibition area has reached 16000 square meters. There are more than 300 exhibitors from all the major shoemaking enterprises in China. As many as more than 30 exhibitors have taken the special exhibition, and have used the O 2O experience to display the exhibition.

Ye Feng, the founder of Madian, said that the Lanting Pavilion series, plain series, Maple Leaf series and letter series will be exhibited this time. "The soil in Dongguan is not enough, the high-end consumer market is not enough, people are relatively low-key and pragmatic, and we need to open up cities such as Shenzhen, Shanghai and Beijing."

Through the exhibition to find partners, develop brand collection shop mode, that is, a variety of brand collection display, enhance cultural taste, change the past alone store high cost operation.

The "Damour warrior" brand will display a series of martial arts shoes, flowers and luxury series, casual shoes series.

"The main increase in popularity, the brand market is not long, need to expose themselves," brand founder Zhao Zhenpeng said.