Zhengzhou Women'S Trousers Are Rising Rapidly In The National Clothing Market.

More than 10 years ago, Zhengzhou

The industry first proposed the slogan of "Chinese women's pants watching Zhengzhou".

Just a few years later, Zhengzhou

In the national garment market, it has been rising rapidly and dominating the national market.

Affected by the combined factors such as overcapacity and human costs and rapid increase in the rental of shops, the women's trousers industry in Zhengzhou experienced a "bottleneck" in 2012.

In the difficult choice of "changing and invariable", a large number of famous trousers of Zhengzhou, such as "M·SUYA," "Ya Li Da", "ESEY", "Ge Loris", etc.

The focus of design, research and development and production has shifted to women's clothing.

At the same time, with the "Zhuang Jiao", "crane blessing", "if the male beauty", "Ping Ye" as the representative, the middle-aged and old women's clothing industry Legion in Zhengzhou has suddenly risen, and "Zhuang Jiao" and "male beauty" brands occupy the forefront of the national market sales.

Looking at the women's clothing industry in Zhengzhou, with the "happy house" as the representative of the maternity dress enterprises, with the "Ming Hong family" as the representative of the skirt enterprises, with the "fireworks" "Shang Shang Ge" as the representative of the women's clothing business enterprise cluster is a hundred flowers bloom trend, Zhengzhou garment industry is completing the beautiful butterfly change from women's trousers to women's clothing.

In April, reporters walked into the front line of production and sales of several garment enterprises in Zhengzhou. They interviewed the relevant officials of the Municipal Commission for Industry and commerce, the city clothing association, and so on, and recorded the profound changes that are taking place in Zhengzhou's clothing industry.

The rise of Zhengzhou women's clothing Corps

In 2005, the Zhengzhou women's trousers put forward the slogan of "Chinese women's pants watching Zhengzhou", thus entering the mainstream field of trousers industry in China. From 2009, with the help of relevant departments of the municipal government, the women's trousers and garment enterprises in Zhengzhou attended the China (Beijing) International Clothing and clothing Expo for five years in a row; in 2012, the development of the Zhengzhou women's trousers industry reached its peak; the "M·SUYA", "Ya Li Da", "ESEY", the 3 "China famous trademarks", "dozens of" famous brands of Henan "such as" golden rolls "," nlun "," Xingyi Lu "and so on, and" Zhengzhou women's trousers "flew into Chinese women's trousers leaders.

However, in recent years, under the background of overcapacity in the global manufacturing industry and the rapid increase in human costs, the rapid increase in the rental of shops and the intense impact of the electricity supplier, the Zhengzhou women's trousers industry has been plunged into a sharp rise in the cost of production, while sales have entered the "internal and external troubles" of the platform stage.

The lower entrance threshold and low added value of the women's pants industry let the leading enterprises of Zhengzhou women's pants, such as "the leading show M·SUYA", "Ya Li Da" and "ESEY", clearly see that, if they want to be bigger and stronger, it is necessary to realize the sustainable development way from the single product to the series, from the OEM production to the independent design and development.

In the historical choice of "turning and not turning", they took the courage to take the breakthrough of pformation in a group of years ago.

From women's trousers to women's clothing, the seemingly simple "one word difference" carries the difficult course of rebirth of nirvana.

After a series of changes in women's clothing design and development, market cultivation, "entity store + e-commerce platform" and so on, what new changes have Zhengzhou garment enterprises ushered in? In the spring of spring, Xinmi, 27 areas, Zhongyuan District, high-tech zones and other garment enterprises, you will be delighted to find that Zhengzhou garment enterprises have successfully rushed out of the downturn and hesitation in the initial stage of pformation, and a new Zhengzhou women's wear industry Legion is rising slowly.

The two pioneering plan is reopened.

"From 1995, only women's trousers."

Just a few years ago, when people stroll at the "Ya Li Da" store, it was easy to find that there was such a slogan in the shop door.

In the spring tide of Zhengzhou women's trousers, "Ya Li Da" once was willing to be the adherence of Zhengzhou's women's trousers professionalism, but in the end it also embarked on the road of pformation.

Unlike some of the women's wear enterprises, which started with "a blank sheet of blueprint", a number of traditional women's trousers enterprises such as "Ya Li Da" and "Luo Luo Si" have undergone a difficult pformation practice over the past few years.

Entering the Zhengzhou Ya Li Da dress and clothing design and research center located in West Fourth Ring Road, only hundreds of colorful summer fashions come into view.

From the "bringing doctrine" to the imitation clone, and then to the independent design and research and development, the famous women's trousers enterprise has gone through 100 turns.

According to Zhao Sunli, chairman of Zhengzhou Ya Li Da Clothing Co., Ltd., the external factors of enterprise pformation mainly come from the terminal stores. The meager profits of single product pants can not support the operating costs such as high rent and pfer fees. The internal motivation stems from the development target of single product pants and the long-term business goals and brand positioning of the enterprises.

"The road of pformation is very painful. We have paid a lot of tuition fees, and we have gone through four stages.

In the first stage, we worked with the Korean designer team to pursue the high starting point design. At that time, the product market was selling well, but the output couldn't keep up. The second stage was to set up the design team and excavate the design director from the domestic excellent enterprises, but the product design style was incompatible and integrated. The third phase of the buying system resulted in the lack of originality of the brand; the fourth stage was in the summer of 2014, and entered the original stage of the free design team. At present, there are more than 40 people in our R & D department.

Zhao Sunli told reporters about the bumpy experience of the "test water" women's clothing.

In the fumble and bumping all the way, finally, after the summer product conference in 2015, Alice's women's clothing was greeted with a bright future, and the market sales rose all the way, and entered the fast lane of healthy development.

Zhengzhou Ruyu Garments Co., Ltd. began to try to make women's wear in 2009. Currently, it has two women's wear brands, and the "big rolls" is the main women's trousers.

Zhao Zhichun, chairman of the company, told reporters that at present, there are more than 100 stores in the country, and sales of women's clothing have accounted for about 70% of the company's business.

Judging from the situation of spring ordering, the sales of women's wear will continue to rise sharply this year.

Located in the hi tech Zone, happy house (Zhengzhou) Garments Co., Ltd. was founded in 1997 and won the "China well known trademark" in 2014.

As the leading matrix manufacturer of domestic maternity dress sales, "happy house" is steadily coming along the road of professional development.

The company official told reporters that from the initial single production of maternity dress to today's production of women's sweaters, sweaters, household clothes, colored cotton children's clothing, "happy house" has also experienced two entrepreneurial entrepreneurial remodeling process, in the past ten years, has been around 15% per year to achieve "small step run".

At present, the company owns hundreds of stores in the whole country, and there are only more than 20 stores in Zhengzhou.

In the first quarter of this year, the sales volume of the company increased by 15% over the same period. It is estimated that the output value of the enterprise will exceed 100 million yuan by 2020.

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New forces emerge one after another.

The city of Qu Liang, located in Xinmi, is known as the "Zhengzhou trousers capital" and the "hometown of Chinese trousers industry". It is also an important place to undertake the relocation of Zhengzhou's clothing wholesale market.

Walk into the production line of the garment enterprise in this park, you will find that the modern product line has pformed from women's trousers to a full range of women's clothing, which is a new force of Zhengzhou women's clothing.

"Fei Ge Ya" is one of the first batch of women in Zhengzhou to pform into a full range of women's clothing business, in 2007 began to set foot in the brand of women's clothing.

To this end, the company purchased advanced equipment such as fabric pilling, fuzzing, color fastness to washing, fabric strength machine and so on, and tested every batch of purchased fabrics for testing.

"Brand women's clothing is more stringent on quality requirements, and pays more attention to details and after-sales service. We must strictly control the quality of products."

The company official told reporters that since last year, the brand market sales are growing steadily.

Unlike many traditional clothing enterprises, the "fireworks" in the Qu Liang garment industrial park is a genuine local e-commerce brand.

After ten years of development, from the original sewing machine and a computer to the well-known brand of network original women's clothing, "fireworks" is a stepping stone for printing.

According to statistics, in 2015, the sales volume of the brand had reached 130 million yuan.

In addition to the "hot fireworks", there are many new brands of women's clothing brands emerging in Zhengzhou, such as the "Shang Shang Ge" which is mainly made of silk fabrics and ladies' dress, the "Ming Hong family" mainly based on fashionable skirts, and a large number of women's clothing enterprises such as "group dancing magic princess", "beautiful princess", "Xinyu Quan", "Lan Lan", "famous sister", "Kelly" and so on.

With clear market positioning and segmentation of customer groups, these women's clothing enterprises have maintained rapid sales growth in the "Internet +" era.

The city clothing association responsible person said that at present, the women's clothing industry in Zhengzhou is mainly distributed in four regions. Among them, the clothing industry park in Zhongyuan District mainly produces fashionable women's clothing. The brand is represented by "leading M·SUYA," "Yalda", "ESEY", "geroris", "nulun" and so on. The 27 districts are mainly located near the Jin Rong Textile City, with "middle-aged women's clothing brand", such as "Zhuang Jiao", "crane Fu", "Shu Mei Qian", "if a man is beautiful", and so on.

Xinmi Qu Liang Clothing Industrial Park distributes a large number of brands such as "Fei Ge Ya", "Ming Hong clan", "famous girl" and "fireworks".

The clothing industry park in Xingyang is distributed with women's clothing brands such as "Yi Xian Sheng Zi", "Rhododendron" and "Hibiscus".

At present, the women's clothing industry in Zhengzhou is experiencing the turning point of brand remodeling and development.

After breaking through the difficulties of design and development, the future development prospect is very broad.