XTEP: Double Growth Of Revenue And Profit To Layout Line

XTEP's 2015 earnings report, the group's annual revenue of 5 billion 295 million yuan, an increase of 10.8% over the same period.

Net profit of 623 million yuan, up 20.86% over the same period.

XTEP pointed out that the recovery was due to the "3+ strategy" proposed by the group last year, that is, product + sports +

。

In the past year, XTEP has continued to fine and flat distribution channels, raising the number of distributors to 38, and intends to continue to increase gradually.

The level of distribution channel is reduced from multi-storey to two levels.

The revenue generated by e-commerce platform has risen significantly, becoming the highest sales volume in Tmall.

Sporting goods brand.

It is expected that XTEP's same store sales in 2016 will grow at medium and high units, and more than 7000 stores will be maintained. The focus will be on the two or three tier cities in the mainland market, and the experiential shops in the first tier cities, as well as the open shop in Hongkong.

By the end of 2015, XTEP had opened 7000 stores nationwide, with an average annual growth rate of around 700 stores.

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According to "2015 China footwear industry operation analysis", according to the estimation, the mainland produced 14 billion pairs of shoes last year, exports 9 billion 870 million pairs (51 billion 120 million US dollars), imports 97 million pairs, 2 billion 460 million US dollars, the domestic market consumption is expected to be 3 billion 800 million pairs, and the total consumption is 350 billion yuan RMB.

Analysis shows that the mainland sporting goods industry as a whole has entered the downlink cycle since 2011. After several years of in-depth adjustment, the leading brands began to take the lead in recovery, and V began to reverse in 2014.

Along with the mainland's measures to speed up the development of sports industry and promote sports consumption, the sports industry as a green industry, sunrise industry support, and the 2015 football reform, bidding for the Winter Olympics, has injected strong vitality into the sporting goods market.

In 2015, the leading brands of sporting goods industry achieved rapid growth. The sales revenue of individual enterprises exceeded 10 billion yuan for the first time, and the number of leading sporting goods brands reached more than 10% or even more than 20% growth.

Not only the mainland sports brand is eye-catching, but also the international brands like Nike and Adi have achieved two digit growth, and the sporting goods industry has entered a new round of rising cycle.

In terms of share of sales revenue, Fujian, Guangdong and Zhejiang accounted for 65% of the total, while the rest of the provinces accounted for less than 10%.

The share of the top three provinces in sales declined slightly compared with last year's share.

Henan has been more than Shandong for fifth consecutive years, ranking the largest in mainland China.

Regionally, the growth rate of Jiangsu, Hunan and Chongqing is higher than that of the mainland.

From the perspective of competitors, Vietnam and Indonesia are the five largest producers of footwear in the world, and there is a positive competition with the mainland's footwear exports.

Before 2008, the average annual growth rate of mainland footwear exports was higher than that of the two countries.

But after the financial crisis, the average annual growth rate of the mainland is slower than that of Vietnam and Indonesia.

In addition to the above two foreign countries, Philippines's exports increased by 79% in 2015, Portugal's growth by 11%, Spain's 11%, Brazil's -10%, Turkey's -7%.