Hubei Internet + E-Commerce Entrepreneurship And Innovation Seminar Set Off An Upsurge In Wuhan

Recently, from Hubei Hubei Internet + sponsored by the Provincial Association for the development of private enterprises Electronic Commerce The seminar on entrepreneurship and innovation was held in Wuhan.

Zhao Xufeng, Minister of the Provincial Federation of industry and commerce, proposed at the meeting that he hoped more private enterprises in Hubei could make good use of it. Internet "To build a new platform for entrepreneurship and innovation cooperation, develop new economy and share new experiences, and hope that more private enterprises will embark on the growth path of innovation, development and upgrading as soon as possible.

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Data from the China National Business Information Center showed that in the first quarter of 2016, the retail sales of clothing commodities of hundreds of major retail enterprises in the whole country decreased by 5.1% compared to the same period last year, and the growth rate was 9 percentage points lower than that of the same period last year. Among them, the retail sales in March decreased by 3.8% compared with the same period last year, a decrease of 0.7 percentage points from the same month last year. Reporters noted that in the first quarter, the sales volume of all kinds of clothing sold by a hundred major large retail enterprises in the first quarter decreased by 0.5% compared with the same period last year, and the growth rate was 6.4 percentage points lower than that of the same period last year. In March, clothing sales volume increased by 8.2% over the same period last year, and the growth rate was 4.9 percentage points higher than that of the same period last year. As the clothing consumption data continues to decline, insiders told reporters that there is a great relationship with the rapid development of the e-commerce platform, and there are also many business people who believe that although the e-commerce platform is developing rapidly, the relationship with the entity store is only continuous integration to achieve long-term development.

Sun Xun, a researcher in the fashion Research Institute, said in an interview with reporters, "for a long time, everyone is talking about a problem, that is, the growth of traditional business performance is not strong enough. What is the problem? Actually, the answer to the question is very simple, that is, the ideological problems of the enterprises themselves are out of the question. As we all know, the market demand has always been there, which is the cake of the Internet under the dividing line. Moreover, the Internet has not created any demand at all. The way of the Internet is only catering to consumers' shopping habits, and at the same time stimulating consumers' consumption desire properly. The demand is there, but you do not see it.

Those customers who recognized your brand in the past may have been your loyal fans. However, under the Internet economy and the supply side advocating the demand side stimulating supply side, rather than the supply driven demand concept, higher requirements for product quality and quality, excess capacity deliverability and upgrading of manufacturing industry are required. If you stick to the original product business and really get the favor of the new generation of consumer groups, it will depend on whether your product system and layout can go smoothly.

Reporters here, the industry advisory body issued by the "2015 China Internet consumption trend report research" shows that the main force of China's online shopping is mainly composed of 70, 80, 90. Although 80% and 90% accounted for only 31% of the total population of the country, it contributed 55% of China's Internet users and 73% of China's online shopping population. Therefore, in this way of Internet plus traditional fashion, it is wise to take the new thinking and new method to pay attention to the needs of the new generation of consumers, to adapt to the current situation and to seize the trend. Through Taobao big data, we can see that 708090 of the consumption characteristics: after 70, they are most keen on outdoor sports; 80% prefer online shopping, and 90% prefer light sports. After 80 years of age as the main consumer group, the consumption concept has 70 family concepts, functional and personality needs. Therefore, the market does not create new demand, but the main consumer of traditional retailing based on the market to understand the future.