Xi Liu Is The Northern "Yiwu"

When the market is expanding and upgrading, the development orientation of the market must not be limited to a single professional market.

Old market seeks new development

26 years ago, Li Tieying, Secretary of the Liaoning provincial Party committee and Secretary of the Haicheng county Party committee, gave a message to the West willow Market: "people do not divide the north and the south, the goods do not divide things, the property flows freely, and the money reaches Sanjiang!" now Li Tieying's expectations have become a reality.

In April 27th, the China World Trade Center market cluster project was officially settled in Haicheng, Liaoning. Haixi New town. This marks the former clothing market dominated by the West willow market, and will move towards a new commercial city.

The clothing market of Xi Liu started in the early 80s of last century, and was launched by the local people's spontaneous clothing trade. Now it has become one of the largest wholesale markets of textile and clothing in the country. It mainly radiated northeast, three provinces, Inner Mongolia and North China, northwest, Central Plains and other provinces. In recent years, through orders, border trade, e-commerce and so on, business has expanded to Northeast Asia, Southeast Asia, the European Union, the United States and southern Africa and other international markets.

Behind the development of the market is a strong industrial support system. At present, the West Liu market has formed a strong support system for textile and garment industry, and there are more than 2000 local textile and garment production and processing enterprises. Ninety million sets 150 million pairs of trousers and seventy million meters of other fabric products are the largest textile and garment processing bases in Northeast China.

"Haicheng has first developed a nationwide first-class garment wholesale market. However, the drawbacks of local enterprises with strong production capacity and low brand value have always been an open question." Xiang Shiwei, mayor of Haicheng, said in an interview with reporters.

To this end, the Haicheng municipal Party committee and the municipal government have given fifteen policies and measures to comprehensively optimize the soft environment in the market. The implementation of the "one card system" sunshine tax collection, the "nanny" tracking service; participated in the Beijing international. Costume Fair To carry out the propaganda and promotion activities of "North style clothing Wanli line", and to host the new fashion show of the North faction fashion designer, to promote the docking of Guangzhou Baima and other major markets with the market of Xi Liu; and to plan and build specialized market concentration zones and specialized market supporting processing industrial parks.

The successful implementation of these measures has made the market of Xi Liu an unprecedented vitality and vitality.

Prospects favored by investors

A good investment and development environment has attracted the attention of the merchants at home and abroad. In 2009, the success of the West China business city project was settled in West Liu, which was completed in 2010 and realized the operation of Wang City. In 2010, the market volume of the West Liu Da market exceeded thirty billion yuan for the first time, ranking second in the ten major apparel market evaluation. The commercial city of Xi Liu has won the title of the national integrity and civilized market and the Chinese garment growth brand incubator base.

"Through regulation and operation, the West willow will surely create new miracles." Lin Leping, general manager of China Commercial City, said.

Lin Leping believes that Liu Liu is a magical place to create wealth. At present, the implementation of the national strategy for revitalizing the northeast and the development and opening of the Liaoning coastal economic belt and the Shenyang Economic Zone, as the southern gate of the Northeast Asian market, has its unique regional advantages and commercial and industrial advantages attracting the attention of businessmen and investors at home and abroad. Nishi Liuzhen is thick and thin, and is heading for a new round of rise.

After the construction of China's commercial and Trade City, the market of willow willow will be more long-term. Xiang Shiwei, mayor of Haicheng, said: "the future development of the West willow must rely on big brands or even the world's brands. But first of all, we are looking for large commercial real estate developers. If we want to introduce all kinds of products to Haicheng, we must find leading enterprises in all kinds of markets, including enterprises with investment and management experience, including leather goods, shoes, clothes, bags and other industries. The professional market is coming in. "

At present, the West willow market is implementing the strategy of "grasping two hands", namely, grasping the professional market planning and construction, and supporting the supporting industries synchronously.

According to the introduction, the planned market of the West willow specialized market cluster project is 3 million 630 thousand square meters, the construction area is 7 million 180 thousand square meters, and the total investment is 21 billion yuan RMB. It mainly includes 24 professional markets: leather fur, sweater, accessories, curtains, home textiles and other consumer goods. After the completion and operation of the project, it will introduce forty thousand brand dealers through the integration of North and South Industries and market docking, and enter two thousand of the supporting processing enterprises above designated size. Finally, the central business district of Haixi new town will be formed, which is one of the Northeast China's one-stop wholesale procurement, tourism shopping, business exhibition, fashion publishing and other business models.

In April 27th, the China World Trade Center River Market Cluster project held a foundation laying ceremony. The project is located in West Ryu Jin, Haicheng City, Liaoning province. It is located at the exit of the west side of Shen Da expressway. It is the starting area of the market cluster of the West Liu East area. The project planning area is 430 thousand square meters, which mainly includes seven shopping centers: leather fur city, woolen sweater City, excipient City, small commodity city, curtain Household Textile City, etc. Leather fur city, woollen sweater city and accessories city will open and operate in September 2012.

According to the introduction, the China World Trade Center market cluster project of the West willow brings together the characteristic industries of the north and the south. On the basis of integrating the industrial resources of the three eastern provinces, it will vigorously introduce famous manufacturers and merchants from Zhejiang and the south. Each single market of the market cluster is planned at a high starting point, and will be built according to the latest modern market function. After completion, it will become the largest commodity and one-stop shopping center in Northeast Asia with the largest variety of products. {page_break}

At the foundation laying ceremony, Gu Hongliang, chairman of the China World Trade Center Liaoning Market Group Project Investment Co., Ltd., the director of Liaoning yuan Zhong Commercial Investment Co., Ltd., said: "the market of West willow in Haicheng has been radiating all over the northeast region, and its purchase and sale network and marketing channel are very large and stable. We chose Xi Liu to invest in this project. The purpose is to build up our business platform and rely on our professional investment and operation capabilities, so that the north and south market will complement each other.

Northern "Yiwu"

Looking at the development and construction of commercial real estate in recent years, different profit models have produced quite different results. If all the operating rooms are sold and empty, the selling of the selling money will obviously be easier for the developers. However, this kind of fishing mode will eventually lead to a disintegration of business, and it is difficult to form a market climate, and it is much more difficult to talk about long-term development.

After repeated investigations, the market cluster of China World Trade Center market has chosen a relatively scientific concept of sustainable development, that is, "water fish culture" instead of building property. This is first manifested in the sale of the business premises only for rent, one year, five years, and twenty years.

"Let everyone stay in the market, enjoy the professional services of the market company, do it one year at a time, turn the business into an industry, open shops into a century old shop, make products into brands, and ultimately achieve a win-win situation for businesses, markets, industries and local economies." Gu Hongliang said.

The establishment of China World Trade Center market cluster will change the impression that Xi Liu is aiming at the low-end rural market for a long time. It will create the brand of Xi Liu, enhance the added value of products, achieve the complete product, market expertise and low, medium and high product combination.

"In the market expansion and upgrading of the market, the development orientation of the market must not be limited to a single professional market, but rather a" multi-functional effect "of realizing the specialized market. Xiang Shiwei believes that the scientific development of the market is of great significance to the acceleration of the transformation of the mode of economic development in Haicheng as a whole.

At present, the market has become a comprehensive market with multiple functions such as product trading, brand exhibition, information release, creative design, logistics and transportation. The development orientation of "market commerce, clustering, industrial parks and urbanization" will enhance the cohesion of the market, expand the radiation level of the market and stimulate the local industrial clusters. The rise.

"The hardware has been upgraded, the software has been followed up synchronously, and the research of the West willow has been carried out. By excavating the market hatching function, the market of Xi Liu DA has a bright future." Lin Leping said that there are many small markets in Luqiao, Wenzhou, Ruian, Zhuji and other places. Since the construction of Yiwu small commodity cities in China, they have gradually declined. Therefore, the small market around them has been encroaching on, making them stronger, cultivating more market and forming market clusters. "Northern Yiwu" will be the ultimate goal of the clothing market of the West willow.