Children Swimsuit Consumption Is Good.

Sunshine, beach, swimsuit, sunglasses... Perhaps no image can represent the artistic conception of summer. Nowadays, just after the summer solstice, the summer has really spread, and the bathing suits in the shopping malls have begun to enter the golden month, and are ready to rush for the final gold sales period.

From the urban area Department store The East Asian pedestrian street, Yihua department store and Holiday Plaza are the most important ones in this year's market. Aiming at the summer parent-child market, many businesses have made great efforts in the "family package".

Practical cover style sports brand shop popular.

Although this year's swimwear counters in the major shopping malls reflect the concept of swimsuit in this season, swimsuits and monochrome scraps are "retro", but swimsuits in sports brand shops are more popular than fashion and style.

Compared with last year, the price of swimsuit stores has increased by one to 30%. The styles and colors also fully reflect this year's retro style, and the bathing suits are popular. It is understood that the 300 - 1000 yuan is the most common selling price range in the swimwear stores of the two floor of Yihua department store, while the range of sportswear discount is relatively flexible, and the price of 100 to 600 yuan is the most common. From the sales situation, the reporter learned that the comprehensive cost-effective and practical principles are more popular with consumers. According to rough statistics, the sales of swimsuits in sports brand stores are higher. Special counter Three to 50%.

"This may be the characteristic of summer leisure (location) in Zhongshan." In an interview with the manager of a sports brand clothing store in Daxin superior department, Zhongshan did not have traditional beach leisure places, which greatly weakened the pursuit of styles and colors of female swimsuits. "Most consumers are buying swimsuits for swimming, hot springs, and water world fun, which is different from the consumption demand at the beach."

In addition, the cost performance is also the majority. Consumer An important factor in choosing a sports brand store. As an annual use rate, swimwear has a faster replacement cycle, so more consumers will consider the new swimsuit for the next year. "This is not a down jacket. It can be worn every winter. It will be renewed next year. " Of the dozen consumers interviewed, more than 90% of consumers said they should change swimsuits at least once a year, while more than 50% said they would change swimsuits every year. "I'll get through this summer." For most consumers, swimsuits of one to three sets are enough, and the most important elements of swimsuit are the most important.

Children's summer consumption is best seen in family packages.

In terms of current sales promotion, the reporter found that the "parent child package" is more popular than the old ones, such as discount, buy one get one and so on.

"We are also considering that summer vacation is coming. According to past practice, parent child activities will be more active and children's swimsuits will also sell better." In a special brand store of Daxin superior department store, a brand store clerk told reporters that the best selling product of the shop is children's bathing suit, which is nearly twice as large as that of adult swimsuit. In addition, the sales promotion method launched by "family package" is also popular. Many families have begun to prepare for summer's water parent-child activities.

Reporters saw in many swimsuit shops, swimming goggles, lifebuoys and other swimming accessories were also placed on a prominent counter, the sales situation is also optimistic. "Matching or children's best selling, such as lifebuoys, swimming glasses, swimming caps, manufacturers generally do more distinctive, attracting children's eyeballs." At a children's clothing store in Holiday Plaza, a staff member revealed that sales of children's swimsuit accessories even exceeded swimsuits during the summer sales season.

During the interview, the reporter also learned that the parents who let children learn to swim have been increasing year by year in recent years. More and more parents will regard learning swimming as an important part of children's summer life. "Now children are learning (swimming), I think it is also very necessary, not only can master a skill, but also can exercise." Ms. Wu Hailian, who chose the "family package" in the Daxin superior department store, said she was going to buy a "children's swimsuit" and took her 5 year old son to swim in the swimming pool to learn how to swim. {page_break}

"Compared to the adult swimsuit, children's swimsuit will be replaced more quickly. This year, it will not wear tomorrow. It must be changed. In addition, children are more likely to be interested in new clothes, and many parents encourage children to learn to swim and buy more new swimming suits. In contrast to the fashionable brand women's bathing suit, merchants are aiming at the children's market, preparing for the final sprint during the golden season before and after summer vacation.