How Do You See The Big Line?

When it comes to the secondary line, it dates back to 1966. Yves Saint Laurent launched the experimental Rive Gauche brand, but officially listed on the secondary line, it was 1981 Giorgio Armani created revolutionary Emporio Armani, retaining the characteristics and essence of the main line, like copying the soul, attached to another shell, instead of "popular" design and price, won a lot of customers, and attracted designers to emulate.

In 80s, there were American townships Ralph Lauren, Calvin Klein and Donna Karan. In 90s, Italy brand Valentino, Gianni Versace and so on.

Subsequent Miuccia Prada, John Galliano, Karl Lagerfeld, Marc Jacobs are the secondary line of interpretation of the wind and water, vice line brands become more and more abundant, market segmentation is more and more severe.

Emporio Armani

Main line: Giorgio Armani

Unlike Giorgio Armani's mature and formal style, Emporio Armani products are more youthful and product lines are more abundant. Besides men's wear, shoes, perfume, glasses, watches and so on are the main products. Armani is also ingenious in integrating his music, interior design and food with his secondary line brand, emphasizing a sense of life philosophy.

2011 in the spring and summer, EA returned to the city, even though it had a Armani formal suit, and it was young and full of matching with shorts, narrow leg pants or trumpet skirts.

DKNY

Main line: Donna Karan

DKNY is the abbreviation of Donna Karan New York, and is designed by Donna Karan for the maturing daughter Gabby.

Retained the main line of New York metropolitan fashion style, concise design, tailored smooth, collocation is not traditional, the price is cheaper than the main line.

Besides men's and women's wear, children's wear, watches, glasses, perfume, bags and so on.

Junior Gaultier

Main line: Jean Paul Gaultier

It was founded in 1988 and shut down in 1994. After that, Jean Paul Gaultier has made a more detailed division of the secondary line, and has launched two sub line brands. Junior Gaultier has been dismantled, and the clothing series has been included in the Gaultier Jeans and JPG by Gaultier created in 1993 and 1994 respectively, especially in the middle and the rich sports elements and the price priced civilian JPG JPG, which has completely replaced the series, and has been classified as children's wear series.

Moschino Cheap&Chic

Main line: Moschino

Founded by Franco Moschino, the founder and designer, the design of the most interesting young women's clothing is mainly about the design of children's interesting colors and patterns.

The current designer is Rosella Jardini.

Sonia by Sonia Rykiel

Main line: Sonia Rykiel

At first, the brand name was Inscription Rykiel. In 1999, it was officially named "Sonia by Sonia Rykiel" by its daughter Nathalie Rykiel (current designer).

This year, the Pre-collection was launched for the first time. It continued to play flashes, nests and bows, and designed a series of Party styles.

In 2009, when Sonia Rykiel closed another Rykiel Homme for men's wear line, it triggered a heated discussion on "women's wear line red can't afford men's wear line".

Miu Miu

Main line: Prada

The brand launched by Prada third generation successor Miuccia Prada, based on its name, retained its Italian style while adding lovely elements. It was young, leaping, light and simple, and captured many women's hearts with maiden dreams.

In addition to clothing, imaginative and playful design of bags and glasses has also become a powerful tool for many women in Hollywood.

2011 in spring and summer, Miu Miu is like the fairy tale design and magical and interesting design style of "Alice in Wonderland". It is difficult to associate with Prada.

Anglomania

Main line: Vivienne Westwood

Vivienne Westwood is rock and young. One of the secondary lines is Red Label, which is much younger and more exaggerated than Vivienne Westwood. Another Anglomania, which is easily ignored, is even younger. The price is more attractive. It keeps the British style and punk elements which are always adhered to by the empress dowager, and is designed to be practical and close to life, including men's casual wear and accessories.

Marc by Marc Jacobs

Main line: Marc Jacobs

Like other sub lines, Marc by Marc Jacobs is also aimed at young people, colorful, young and casual, and there is no lack of campus style and retro style, which is very appetites for young girls nowadays.

2011 spring and summer Marc by Marc Jacobs shows a lovely breath. The rainbow dress, the A skirt and the national style printing design reveal the relaxed style of vacation and leisure.

Its classic Miss Marc "ugly baby" image is the main match of many women in the workplace.

H Chalayan

Main line: Hussein Chalayan

Perhaps because the design is too advanced, the Hussein Chalayan in foreign countries is still relatively "silent" in China, so people's understanding of its sub line H Chalayan is also very limited.

Compared with the avant-garde and conceptualization of the main line, H Chalayan is obviously more practical. In public awareness, though there is no main line, it is "just".

MCQ

Main line: Alexander McQueen

MCQ is located in the 16-30 year old young consumer group, including men's wear and accessories, the price is nearly 40% cheaper than the main line, casual wear and jeans are very well known. In spring and summer this year, the collocation of old jeans and khaki shirts and plaid shirts is an American youth.

Rick Owens Lilies

Main line: Rick Owens

Because of the Gothic design and the love of big stars like Madonna, Rick Owens has risen rapidly in the past ten years and has become a rising star in western fashion.

Lilies and the "priestess style" of the mainline maintain similar and different tunes, decorate them with silk or elastic knitted materials, add romantic and gentle style to the clothes, and use a large number of wrinkles and stereotactic cuts, with low tone and neutral colors to create the effect of "urban fascination charm".

How to distinguish main and secondary lines

Labelling of auxiliary lines

1. "by" is the most commonly used identity tag of the sub line brand, followed by the main line name, such as Marc by Marc Jacobs, See by Chlo e.

2. "Jeans" is also commonly seen in brands, and brands are combined with cowboys and sports series such as Gaultier Jeans and CK Jeans.

3. "Label" is also a symbol of the secondary line, such as Vivienne Westwood Red Label.

4. acronyms, such as D&G (Dolce &Gabbana) and McQ (Alexander McQueen).

5. take a paragraph or more letters in the name, such as Galliano (John Galliano), K Karl Lagerfeld (Karl Lagerfeld), M Missoni (Missoni).

6. name in color, such as BOSS Orange, Boss Green, Red Valentino.