Bottega Veneta Believes That Change Must Accelerate Strategic Change Rapidly.

As a giant in the field of leather bags, whether Bottega Veneta has been affected by the "cold current" in China and whether its response can work quickly is the focus of attention in the whole luxury business field.

Especially in 2016, the significance of Bottega Veneta is extraordinary. 50 years ago, Bottega Veneta was born in the Venetian region of Italy, and its traditions and values are also closely related to this place.

Now many

The "acclimatization" of giants in China seems to be closely related to the upgrading of China's consumption and the recognition of luxury goods.

In the face of more and more Chinese consumers who appreciate and identify luxury goods, Bottega Veneta also believes that changes must be pushed forward quickly.

Under the macro economic environment of uncertainty, customers are increasingly not satisfied with the value of the product itself.

Customers usually want to buy products that are enduring and produce excellent technology. In the past, they often bought them on impulse.

In our view, Chinese consumers also want to get a good shopping experience, that is, a "lifestyle" rather than a simple "shopping".

This is the evolution of the luxury market, and from the very beginning, our brand positioning is moving in this direction.

Carlo Alberto Beretta speak frankly.

It is easy to see that this is the starting point for innovation and continuity.

Never strangers.

The company has also said many times that unique innovation and classic are always applicable to the design concept of Bottega Veneta. Bottega Veneta is very important. The company must create classic and eternal products, and can not sell products that are suitable for one quarter trend, but should be able to be used for many years.

Transformation is everywhere, except for the iterative innovation of the product itself.

It also tells us that Chinese consumer behavior has evolved very rapidly.

Over the past 2-3 years, the typical Chinese consumers have been buying similar ways to European or American consumers. Their rapidly improving tastes make them more demanding for product quality and sales experience.

"China's online market is stronger every year.

Our opportunity lies in the use of digitalization to provide in-depth service and experience to achieve product differentiation, because luxury customers are increasingly concerned about the convenience and participation of shopping.

"Our blueprint for e-commerce in the Chinese market will take time to go deep into the local model, and it is expected to launch online store business by the end of 2017.

We hope that both the online and offline industries will enhance their popularity at the same time, so as to create a convenient seamless shopping experience.

Carlo Alberto Beretta pointed out.

The challenge facing the company lies in the rapid speed of customer changes and the increasing demand for optimizing the retail network.

"This is not only for a second tier city, but also for the general size of the region, to show our brand the whole world for our customers.

After all, because of the continuous development of digital information and experience, our customers always get the message and make full preparations at the first time.