Retailers Are Faced With Numerous Difficulties And Must Fight Back.

After ten years of development, the top three companies of China's top 100 chain companies can be said to be basically stable, and are sold by three retail giants such as Su Ningyun, Gome and Huarun. The sales volume of these three enterprises in 2015 accounted for twenty percent of the total sales volume of the top 100 chain enterprises.

In May 3rd, the China Chain Association issued the "100 list of Chinese chains in 2015". "The average sales growth of top 100 enterprises is 4.3%, of which 31 companies are negative sales growth, the lowest growth level since the 100 strongest statistics." China Chain Operation Association released a report. Last year, when the China Chain Store Association published the "100 list of China's top 100 stores in 2014", it also said that in 2014, it became the lowest sales growth since statistics.

Which year is the lowest growth year? This feeling is like the prime minister's annual report on the work of the government will talk about "this year is probably the most difficult year for China's economy".

Looking at the "China chain top 100 list" in the past ten years, we found that since 2006, the overall growth rate of chain top 100 enterprises has been declining year by year. Apart from the obvious rebound in 2009 (we think this is the stimulus of the government's four trillion rescue fund), it is generally "one year less than a year".

Yonghui is like a black horse in the chain top 100, squeezed into the top ten in 2015. In 2006, the list of top 100 chains was ranked 51. It had only 129 stores in that year, and this figure has grown to 394 in 2015, an increase of three times.

Similarly, the BBK group, which has a significant advance in the ranking, has improved from forty-seven in 2006 to 18. The turnover reached 31 billion 17 million yuan, which increased by nearly 7 times compared with the turnover of 4 billion 530 million yuan ten years ago.

From the perspective of these two enterprises, if we want to achieve significant progress in the top 100 list, the growth rate of enterprises' own turnover and number of stores must be far beyond the overall growth of chain 100 enterprises.

The fiercest wind blowing in 2015 can be called "yes or no". Closing shop tide "It can be seen from the data of the starting point of the ten years from 2006 to 2015 that" Guan Dian Chao "still has certain influence on enterprises that are in the top 100 chains.

The biggest business in Qingdao is the wiki group, which has 821 stores in 2006, but by 2015, it has shrunk to 10. Although it did not fall out of the top 100 chains, it also dropped eleven places. In comparison with the growth rate of a store, the growth rate of 0% of the wiki group in Qingdao is very dazzling.

Similarly, the number of big business groups, which fell from fifth in 2006 to twelfth in 2015, did not increase or decrease from 182 to 130. Jiangsu's Five Star appliances dropped significantly from twelve to 43, while the number of stores dropped to 175.

Of these closed stores, only Liqun group The ranking dropped slightly from 21 to 24, compared with 166 stores in 2006.

Similar to the local catering enterprises, our large state-owned enterprises occupy them. Private enterprise The lack of resource advantages is less and less in the list of chain stores. The decline rate of the old state-owned enterprises has not slowed down in the past ten years, and the share of foreign-funded enterprises and private enterprises has greatly exceeded that of state-owned enterprises. This is related to the government's support, but the more fundamental reason is to find it from the inside of state-owned enterprises.

From the perspective of large state-owned retail enterprises, they are faced with numerous difficulties.

Moreover, most of the state-owned enterprises disappearing from the list of the top 100 chains are facing the problem of sales suffering because they can not adapt to the changes in consumption trends. For state-owned enterprises, the problem of homogenization of business varieties is serious, and the mode of operation is single. It has been increasingly focused on the "precise marketing" of consumers, making them more difficult.