Under The Impact Of Electricity Supplier: Integration Of Supply Chain Development Of Many Formats

The rapid development of e-commerce has widened the channels and choices of shopping. However, the traditional department store business in our district has developed slowly, the sales channels are single, and the products are limited.

Coupled with the rise of large commercial complexes, consumers tend to spend more time on leisure and experiential shopping. The traditional department stores have a single format, which is difficult to meet the needs of consumer upgrading.

In Nanning, Mr. Yang took his wife and daughter to the Chaoyang store in Nanning department store. He was pleasantly surprised to find that besides the traditional holiday discount and gift promotion, he also received online shopping vouchers such as the value of the commodities he purchased.

"Online shopping coupons can be placed online, or you can go to the Cultural Palace of Nanning department store to experience consumption, which is really affordable and convenient."

Industry experts said that to guide the traditional retail enterprises to embrace the Internet actively, vigorously promote online and offline integration, and achieve business and management upgrading, the future is also the trend of the times.

For example, develop the advantages of physical outlets and logistics, and develop.

The integrated development mode of ordering shop delivery, offline experience, online ordering and online payment; making good use of big data analysis technology, mastering shopping preferences of all kinds of consumers, personalized recommendation and precision marketing, and improving marketing success rate.

A manager in charge of enterprise planning at the department store told reporters that through cooperation with the third party e-commerce platform, the integration of online and offline development can be promoted to achieve a better consumption experience. This is a direction for Nanning department store pformation attempt.

In fact, at the beginning of this year, Nanning department stores began to pform to the comprehensive format development.

The opening of Nanning Cultural Palace is aimed at creating a comprehensive shopping center that integrates food, drink, play, entertainment and shopping to suit the new trend of experiential consumption.

"We are adjusting the store counters, planning that the traditional department stores will be reduced from 90% to 50%-60%, which will meet the diverse needs of consumers in beer and skittles, and at the same time optimize the commodity structure."

Nanning Dream Island Water Crystal City department store, a responsible person.

Besides high-end department stores, some large shopping malls have begun to take the initiative to serve.

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Guangxi Lianhua Supermarket Limited by Share Ltd responsible person said, the supermarket launched a private custom mode of fresh food, vegetables, fruits, meat, accept booking, from the primary distribution center to order to store distribution, to meet the needs of community customers, in order to enhance sales.

"Thanks to a series of reform and innovation, our sales of fresh goods in the first quarter increased by 2.55% compared with the same period last year.

Relevant experts pointed out that we should encourage strong alliances to integrate supply chains and achieve upgrading of all factors.

In order to win the market, the traditional retail enterprises need to build a perfect supply chain system, form an effective product reservation system, reduce the return rate, increase the arrival rate and delivery rate, and gather a large number of high quality suppliers with the capability of integrating strong products and resources over the years to form an excellent product resource pool so as to win the cost and service advantages.

At the same time, we must guide the multi format collaborative development and realize the upgrading of formats.

For example, promote the traditional retail industry to enrich catering, education, leisure, entertainment and other service functions, to meet different levels of consumer demand.

"The past department store industry simply sold, and now there has been a fundamental change. Shopping centers are basically 50% of retail sales, 30% of catering and 20% of entertainment" 532 "structure, its purpose is to enhance customer shopping experience.

Faced with the new era of mobile Internet, traditional retail enterprises must take consumers as the center and build a seamless retail mode of offline offline integration so as to enhance the buying experience of consumers.

Autonomous region business department responsible person said.