Domestic Sports Industry Ushering In New Machine And Light Brand Is Welcomed.

With more and more people like sports, the domestic sports industry has ushered in the golden opportunity for development in the past one or two years. At the same time, light brands are also popular in the domestic market.

A few days ago, with the promulgation of the National Sports Administration's "sports development" 13th Five-Year plan, this year, many industries "13th Five-Year" plan has been announced.

"This year, robots, tourism,

Sports and other industries' 13th Five-Year plan came out one after another.

According to the insiders, the introduction of the "13th Five-Year plan" for sports and other industries is a specific plan for the national "13th Five-Year" plan.

Faced with the increasingly severe international situation and the fact that the old and new normal of economic and social development has begun to change, the development strategy and direction of the country need to make some adjustments in the top-level design, and the industrial sector needs to be repositioned and revised.

In today's interview, we also know that with the enthusiasm of Chinese people's enthusiasm for sports has gradually increased.

It is also advocating the "big sports ecosphere" to create an outdoor industrial ecosystem, which includes venues, sports investment, sports services and so on.

Along with the concept of "outdoor", it is not the mountaineering or skiing that we used to understand. With the popularity of the concept of light sport, the concept of "Outdoors" has been developed in the outdoor area. That is, any 8090 outdoor sports concepts such as roller skating, skateboarding, bicycling, equestrian and so on, are different from traditional outdoor sports such as mountaineering and skiing, which are dangerous to explore.

Outdoors is another way out of the more saturated outdoor sports market.

It is a move to cater to the mass market, popularized sports industry and popularized fashion.

The most prominent phenomenon of outdoor skateboarding is the skateboarding in the US in 90s.

Brand Palace, Polar Skate Co. and OSiris are more prominent.

And simple and efficient outdoor brands such as running and bicycles, such as outdoor brands such as rh+, hind, spider, which have professional spirit and influence all over the world.

In an interview with a magazine reporter, Sun Xun, a fashion consultant, excellent fellow international brand consulting (Beijing) Co., Ltd., said that at present, the concept of "light sports + fashion professional sports" is widely favored by the market.

Because of the extreme emphasis on technological innovation and professionality, professional sportswear makes it difficult for the masses to contact. The two industry has a higher entry threshold and three brand audiences are relatively limited. Therefore, in the fashion industry rising gradually in China, the concept of fashion movement is also embodied, and the concept of sports life scene is also reflected. It caters to the tastes and needs of the current 8090 consumers.

This is also an important trend of the fashion industry in the future.

The concept of sports is also widely understood. With the increasing pressure of people's work and life, we need to find a sports mode with reduced pressure and shorter time requirements and low technical requirements. The concept of "Light Sport" has gradually swept the globe.

Light sports category includes aerobics, yoga and dance.

The industry analysis released from lazy bear sports shows that if 2015 is the capital year of China's sports industry, it symbolizes that China's sports industry has entered a new period of rapid development. Then 2015 is also the turning point of the development of Chinese sports brand. From horse racing enclosure to intensive cultivation, focusing on store efficiency, from simple sporting goods production to sports technology exploration, in 2015, China's sporting goods market is not only a breakthrough in turnover, but also a turning loss into profitability. More importantly, sports brands begin to segment the market and find their breakthrough points to try to break through the homogenization operation.

Xu Jiaming, a sports analyst at lazy bear, believes that the global sports Brand Company is changing from purely sporting goods manufacturers to sports technology companies, sports marketing companies and sports sponsors. The revolution from the lower reaches will affect every move of the upstream industry at any time.

The data also showed that sales of sportswear increased significantly as Chinese became increasingly enthusiastic about sports.

According to the track and Field Association of China, the number of road running events reached 134 in 2015, an increase of 160% over the same period.

In addition, as China's host of the 2022 Winter Olympic Games, with the introduction of a number of sports industry policies, the sports industry is expected to reach 5 trillion yuan in 2025, and the sports industry will enter gold for ten years.

However, compared with the proportion of sports reports, media and operations in the sports industry in the United States, the proportion of 20% of the domestic sports accounts for 20% has great room for development.

The pformation direction of major sports mainly focuses on four aspects: venue operation, event operation, other sports services, and sports industry investment.

Retail expert

It also indicates that most of the sports brand listed companies are basically the enterprises that demand economic development in the twentieth Century 80-90 years. The success of these enterprises is the success of the satisfaction of the opportunity demand. The personality, taste and situation experience are the "soft rib" they never have. They can directly say that they are manufacturing enterprises, and the retail enterprises are concerned with the satisfaction of customer needs.

The industry also said that with the development of society, more outdoor activities such as fishing, marathon and so on will become more and more popular. Young parents will also take their children to learn new sports such as skiing and ice hockey.

Future sports brands will also be further expanded according to this demand.