Transformation Of Hangzhou Sijiqing Onto The Internet

With the development of Internet, it is difficult to maintain the traditional mode of clothing market.

Recently, the Sijiqing clothing group in Hangzhou has also embarked on the road of Internet pformation.

Hangzhou is a large market with various commodities.

It started earlier, and the total quantity and scale were relatively large.

However, the traditional market has been hit by e-commerce and has encountered many problems.

As the economy enters the new normal, new business formats are constantly emerging, especially the application of e-commerce is becoming more and more common. It has a huge impact on the traditional mode of operation and concept of the professional market. Some markets in Hangzhou are experiencing a decline in turnover, a decrease in efficiency or even a loss.

How can traditional markets be pformed in the tide of Internet? In the famous Sijiqing clothing market, a new way of merging traditional markets and the Internet has emerged.

Sijiqing market early layout the layout of the market e-commerce, tasted the "sweet" touches. Last year, the Sijiqing apparel group through the PC end of the "Sijiqing clothing network" and mobile phone mobile terminal "mobile Sijiqing", the total volume of Internet wholesale and retail sales reached more than 2 billion yuan, an increase of 12% over the same period last year.

According to our opinion, Hangzhou will promote the "Internet +" pformation and upgrading of the existing commodity market in two stages.

The first stage is the pilot stage. In the year of the year, 1-5 commodity markets with better conditions were selected in each district and county (city) to implement the "Internet +" pformation and upgrading pilot project to complete the pformation.

The professional market should have an independent e-commerce website or a third party e-commerce platform, and the proportion of market operators will be more than 50%.

The second stage is the promotion stage, with time from 2017 to 2020. It will be pushed forward through pilot, demonstration, publicity, training and other measures, so as to promote the pformation and upgrading of the commodity market in the whole city, and initially form a number of modern commodity specialized market clusters with reasonable space layout, advanced information level, and substantial improvement in circulation service level, so as to create typical and state-level e-commerce demonstration bases and demonstration enterprises for the pformation and upgrading of traditional commodity specialized markets.

At the same time, we will clearly promote eight major means to promote the pformation and upgrading of the commodity market in the city.

Sijiqing's traditional market pformation, technology network and modern logistics are wings.

As early as 2001, Sijiqing group, the head of the Sijiqing group with sharp commercial sense of smell, started the layout of the market electronic commerce early, and set up the B2B information platform of China's clothing network.

In 2008, the Sijiqing clothing group set up a special network technology Co., Ltd., mainly developing the electricity supplier business.

In September 2014, after exploring, Zhang Tianxiang, the youngest post-80s operation director of Sijiqing Network Technology Co., Ltd. and his colleagues developed an independent professional clothing wholesale business platform, developed a APP called "Mo Street", and built an e-commerce platform for the upstream merchants and downstream wholesalers in Sijiqing.

Today, the APP has been online for more than a year, and already has more than 1000 self produced brand dealers, with a total paction volume of more than 100 million yuan.

Another group of more surprising data is that last year,

The apparel group has achieved wholesale and retail sales of more than 2 billion yuan through the PC clothing network of Sijiqing and the mobile phone "mobile Sijiqing" of mobile phones, an increase of 12% over the same period last year.

"Network company has been established until now, a total of more than 100 million down.

I think the market is worth it today. "

Zhu Hao Chun said that the traditional market pformation must strive for two directions, one is the technology network, the other is the modern logistics. With these wings, the traditional market can truly realize the continuous take-off after the pformation.