Shopping Centres Need To Grasp The Details Of Commercial Design.

When you have not yet entered a shopping mall, you have entered the pre designed commercial extradition planning of the designer. These external designs, theme hints, business lines, and even parking lots will generate an involuntary drainage function for people.

Some seemingly beautiful landscape designs actually waste the building space and make it hard to earn real gold and silver; on the contrary, some seemingly simple or even no artistic sense of space is actually a commercial space created by careful measurement and calculation.

So, what should we pay attention to in the commercial design space? What are the problems and how to avoid them?

According to statistics, there will be more than 30% shopping malls in front of the fountain, green space and other landscapes, more than 40% shopping malls in front of it is a vacant Plaza, the other 20% shopping malls in front of nothing.

Don't think this is just a different sense of beauty. In the view of market operators, there are huge differences in economic value.

In the industry, we hope to create a place where guests are active. Therefore, it is the most appropriate way to design the Plaza at the intersection with "negative space".

Compared with the convex shape design, the concave type "negative design" creates the square space in front of the shopping mall. This large open space will attract people to stop, some of them choose to stay in the open space, and the Department will enter the shopping mall.

People who enter the mall become customers, some of them consume, while those who remain in the open space become the source of the external economy of the shopping mall.

"Do not belittle these vacant places. The Plaza in front of the mall can hold various activities, whether it's sales promotion, children's format activities or brand promotion. These can give the mall a lot of popularity and get a lot of money, and this effect has a good match with the economy of the atrium."

People in the industry say.

It is understood that due to the sale will be divided into, the theme exhibition tickets revenue, activity venue rentals and so on can make a mall atrium vacant land every year to get tens of millions of income, and the mall outside the square open space, its action mode similar to the atrium, also through activities, promotions, exhibitions and other forms of profit.

Of course, to achieve the economic effect, the area of the square is also exquisite, usually at least 3000 square meters.

In the industry, shopping malls, such as fountains and green spaces, which have been built in front of the open space, have lost the business opportunities of these squares. Though beautiful, they can not carry out any business.

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There are two kinds of things that are not reserved for the vacant places in front of the shopping mall. First, there is no vacant land to match the overall urban planning; the two is deliberately leaving no vacant land to give people a slightly more luxurious feeling. This high-end positioning does not require square people's activities, but rather achieves the goal of automatically screening high-end visitors through the "high cold" appearance design.

In the field of shopping arcade design, there is a ----LED advertising screen which can earn money in seconds.

Don't think that the bigger the screen is, the better the location can be placed at will.

"To make people look comfortable and take the first look, then the distance between people's location and the entrance of shopping malls is at least 30 meters. As the human perspective is 27 degrees upward, it is most appropriate for 2:1 to display the LED screen at the height of 15 meters outside the shopping mall.

The principle of advertising on the LED screen is dot matrix, so there must be a slope to make the people on the plain see clearly, and the line of sight of people should be at right angles to the slope of the LED screen.

In view of the increasing number of motorists at present, some operators take the vehicle near the shopping area as a coordinate point, and place the LED screen as the best result by projecting the angle of view of the LED panel on the vehicle's attention. So people haven't entered the mall yet, and only when they are walking in the open space or even sitting on the bus, they have been influenced by the marketing implications of the shopping mall, thus increasing consumption potential.

Insiders said.

Besides placing the location, the design of the LED screen is also very knowledgeable.

It is understood that the price of different LED screens can vary by 10 times. In order to control costs, most shopping malls use more expensive equipment, but this is not the key. The key is the LED screen shape control.

At present, most outdoor LED screens used in most shopping arcade are horizontal rectangles, which are similar to those of flat-panel TV screens with a width of 4:3, and very few vertical rectangular LED screens.

This is because the horizontal bar is different from the vertical dot matrix advertising film. If erection is adopted, the film needs to be re edited according to its vertical size.

It ranges from tens of thousands of yuan to hundreds of thousands of yuan.

The direct benefit brought by the LED screen to the shopping mall is advertising. Taking the Dragon dream of Shanghai Zhongshan Park as an example, the industry insiders say its outdoor LED screen advertising can attract millions of gold, and some of the shopping centres that are concentrated in people's market are even reliable LED advertising has reached tens of millions of dollars.

In addition, in the mall

It can also attract visitors by lighting, 3D surface, multimedia facade and theme layout. For example, Wuhan Wanda Plaza is multi-media drainage, while Shanghai K11 attracts the attention of ecology and art.