Jiuxing Started From OEM Women'S Shoes Of $12 A Pair And Is Now Popular In China'S Shoe Industry

Over the past 23 years, Jiuxing has become the world's largest boutique women's shoes OEM company and a global brand. Last year, Jiuxing had a total revenue of $1.57 billion and a profit of $61 million. And Qile people have also become the CEO and executive director of Jiuxing brand business department from the birth of that year.

What's more, the best actress at the Oscars in recent years, from Jennifer Lawrence, Emma stone to Reese Witherspoon, has publicly worn Stella Luna on the red carpet. In French fashion, Emmanuelle alt, editor in chief of vogue magazine, also wears Stella Luna.

From Stella to the world. It has opened direct stores in boutique department stores in Paris, London, New York, Los Angeles, Milan, Dubai and Australia. It is adjacent to the world-class boutique brands, and the shoe factory established in Yunlin has entered the European and American fashion brand circle.

It starts with OEM women's shoes for $12 a pair

In 1995, a 23-year-old Qile man, with a mechanical engineering degree from a famous American school, gave up working in his own cable company and chose to work in the shoe factory of his uncle, chairman Jiang Zhigang of Jiuxing. Since then, Qile people who studied machinery fell in love with making shoes.

Looking at the history of Qile people's journey, Chang Jiang Wei Lun, the king of Taiwan's shoe box and director of Lianju construction, said, "only Jiuxing has made such achievements in Taiwan's shoe industry, and Qile people are one of the most important helpers for the three founders of Jiuxing to build a OEM Kingdom and self-made brand, and one of the future succession teams."

Qile's success today is not a step-by-step step. Joining Jiuxing, it is just a OEM factory. It manufactures a pair of women's shoes with 12 US dollars and synthetic leather. Its largest customer is JC Penney of the United States.

The story is divided into two stages.

The first stage is the OEM period. From 1995 to 2006, this is the development period when Jiuxing entered Dongguan from Huwei town in the West and grew into the king of global boutique shoes OEM. The key figures are the three founders of Jiuxing: former chairman Chen Jianmin, current chairman Jiang Zhigang and vice chairman Zhao Mingjing.

At that time, Taiwanese businessmen went to mainland China to see the low cost of labor and land. They tried their best to enlarge the quantity and make 100 million pairs a year. The founder of Jiuxing made a completely different choice from that of the same trade. Instead of asking for large quantities, they asked for OEM shoes to get better and better and develop into higher brands.

Jiuxing first learned how to make shoes from Brazilians, then from Italians, and then from Centennial brands.

　　 Making shoes with life and soul

Make women's shoes the world's goal

He Shuzi, chairman of Xinyi shoes industry, the world's largest producer of work shoes, believes that Jiuxing is the best shoe manufacturer in Taiwan funded enterprises, because the founder of Jiuxing is making shoes with life.

One of them was Chen Jianmin, the former chairman of Jiuxing, who died young after the listing of Jiuxing. He pursued perfection to exactitude. He was known as the man who wore a pair of 50 yuan blue and white slippers to make LVMH and parda boutique shoes.

"In general, shoe factories may be full of various materials. Chen Jianmin requires that the floor be clean and the factory floor is waxed. Therefore, he must wear blue and white mops to make shoes to avoid scratching the floor. The factory is so clean that even a piece of wool will be found on the floor and meticulous enough to find fault can make the best shoes

Another Jiang Zhigang used his soul to make shoes. Qile people said, "he will always remember my first day in Jiuxing. As soon as I went into the factory, my uncle said," you must go to the scene to start a factory. "As a result, a worker at the scene pulled up the shoe last and threw it into the basket. Jiang Zhigang dismissed him on the spot." he (Jiang Zhigang) thought it was disrespectful Shoe last is disrespectful, "said Qile.

At that time, the 23-year-old Qile people followed Chen Jianmin and Jiang Zhigang to work as contract workers, and were strict with Qile people, even if he was Jiang Zhigang's nephew. Qi Le Ren said, "entering a factory is like a worker. After training for at least half a year, he has done the basic manufacturing steps of a pair of shoes in the factory, such as making shoes, managing warehouses and pulling shoe lasts."

After learning the hard foundation of shoe making, he then sent Qile people to do business. This business is not like the general business of drinking, but communicating with brand designers on how to make shoes better and more beautiful. Jiang Weilun said, "running business will be criticized and embarrassed by the world's top designers, so as to develop his skills today."

Make a pair of shoes for women all over the world

What are good shoes?

Qile people picked up the shoes and said, a pair shoes From the material to an inch, 11 stitches and 13 stitches should be sewn, that is, one stitch should not be less, deviated or even skipping. "What's important is that we regard shoes as women, so the curve is very important, and there should be more bends. The simpler the shoes, the harder they are to make. "

Although the distance is still far away, Jiuxing aims to learn from the century old brand. "When you visit Hermes's factory, you will know that they are the real top business and customers. With the best leather materials and workmanship, you can see that a boy's handbag costs more than NT $2 million. As a result, 69 people have paid for it and are waiting. They have chosen crocodiles. Only when the crocodile grows to the ideal size, can they make leather bags."

From 2006 to now, it is the second stage. In that year, the three founders of Jiuxing decided to create their own brand Stella Luna, and Qile people became the design director of Stella Luna, and began the brand road of Jiuxing.

The goal is to create a worldwide brand, not China, not Chinese, not Asia, but to make a pair for women all over the world shoes 。

"Just like the development of OEM, Jiuxing started to open stores in Shanghai, Taipei and other Asian cities. After observing the recognition of Stella Luna by international consumers, Jiuxing gradually launched stores."

After spending seven years in Asia, Qile people began to seek designers and teams from Europe and the United States to join Jiuxing and strengthen Jiuxing's international elements. Their dialogue objects have become important figures in European and American fashion circles, such as Emmanuel auter, editor in chief of French vogue magazine.

In the strategy of marching into Europe and the United States, Qile people choose low-key development points. According to Qile people, Stella Luna first opened a store in France. After observing the sales situation and external comments, he opened the second and third store. Different from the Chinese local tyrants who spend a lot of money on advertising, Qile people gradually let consumers in the European and American fashion circles recognize and identify with each other step by step, so as to wear Stella Luna.

At that time, Qile people, who had been squatting in the shoe factory, became a flying man in the air. He ran all over the world and became the most expected future leader in Taiwan's shoe industry. He suggested that young people should have the same dream and vision as Jiuxing and put forward their own different views. They should not be limited to being Asian brands and OEM workers.

"Lv and Hermes also started from the factory. They have been working in the factory for more than 100 years. They are still working in the factory. The work is fine and good. But we are also making progress. We should be as good as they are. This is our goal." Qi said.

Let Oscar best actress wear shoes Just at the beginning, a OEM factory from Huwei, Yunlin, passed on from generation to generation. The three founders of Jiuxing entrusted the brand undertaking to Qile people. They wanted this future leader of Taiwan's shoe industry to realize the dream that Taiwan could also have a century old international boutique brand.