Four Conditions For The Operation Secret Explosion Of Han Du'S House

Han Du Yi house is a Korean brand. It has been the champion of Tmall women's wear sales for 3 consecutive years. Its fans are mainly college students and girls who pursue fashion trends.

Combined with the current popular elements, integrating into the girls' series, let Han Du clothing house always be at the forefront of the fashion trend.

Tao is new in Japan, and art must be renewed in the new era.

Not only art, clothing industry is also following this pformation rule.

As we all know, the fast fashion clothing brand has become more diverse after several years of electric business sweeping.

A new brand must have some reserves in terms of design, operation and talent, so that it can succeed. And how did Korean clothing house win the position in the apparel industry of ten thousand armies? Han Du Yi house is a shop registered on Taobao in 2 2005, and it is the main purchaser of Korean clothing.

Up to now, Han Du Yi house has already managed to five crowns, the rate of praise is above 9, and the collection popularity is 120 million yuan.

According to media reports, in order to achieve a variety of styles and update quickly, Han Du Yi house has set up a product selection group mode. Every day, from the Korean website's COPY style, fifty or sixty teams can launch 500-1000 products every day.

Leaders are the helmsman of the company and the core soul of the company, and the founder of Han Du Yi house is Zhao Yingguang, who sold cosmetics, milk powder and automobile supplies before he made the experience of failing to build a Korean clothing house.

As for why the choice of women's clothing purchasing this mode, but also from Zhao Yingguang visited a Korean clothing e-commerce company.

Zhao Yingguang was shocked at the moment when she entered the warehouse of the network company. According to Zhao Yingguang's opinion, the electricity supplier who delivered thousands of bills a day was terrible. But this e-commerce company can send forty thousand pieces of goods a day. This is simply unthinkable. Zhao Yingguang consulted the boss of the company in person. The boss gave Zhao Yingguang three suggestions: first, selling things on the Internet; in the future, having the chance, it is best to have their own brands; second, it is best to sell women's clothing, women's clothing industry is easy to make money; third, to make women's clothing, the styles are as many as possible and updated as fast as possible, so long as they are ready, they will make money.

Zhao Yingguang suddenly came back to China and quickly pformed into Korean clothing.

Unlike general purchasing agencies, Zhao Yingguang only follows the principle of "as many styles as possible and novelty" recommended by the Korean boss, specially purchasing the unknown Korean brand and playing the name of Taobao store: Han Du Yi house.

The brand positioning of Han Du Yi house is that the Internet Korean style is fast fashion. The women who are 18 to 30 years old are the target consumers. They mainly run Korean style women's wear, women's shoes, women's bags and accessories.

Closely linked to the pulse of the current women's clothing market, conform to market demand, effectively build differential competitive advantage.

The appeal of massive styles.

Han Du Yi she (Group) on average every day the new 50 balance.

Each quarter has more than 5000 new models.

For the Korean brand, there are about 2-3 new products a week, about 50.

Massive styles and rapid updates provide consumers with enough innovation and effectively attract consumers' attention.

High cost performance sticky consumption.

The high cost performance of Han Du Yi house first lies in the benefits of the commodity itself. At the same time, the Korean clothing house also uses conventional discount promotions to enhance the stickiness of repeated consumption and expand the breadth and depth of user value.

In terms of design style, Han Du Yi's pursuit of hard and soft, retro and popular, full of connotation of minimalism style, applicable to all kinds of occasions, whether from a serious social networking site to the street full of Mashup style, this advocating minimalism is not deliberately created sex and sex appeal, will be the mainstream of fashion industry will never decline.

Simple and not vulgar, can be seen in the details of exquisite quality.

This is a high praise for the style of clothing.

Clothing design is a simplified design for people's needs.

Elegant, restrained, clear and pure characteristics soothe the hearts of modern people, relieve the mental pressure brought by fast-paced urban life and the aesthetic fatigue caused by the overflow of aesthetics.

The humanistic concern of simplicity and taste reflects the beauty of reason in design.

We saw the autumn of 2018 in Han Du Yi house. The style of design adopted fashionable elements such as fashionable V collar, sleeve splicing and lattice.

The design of the V collar, the white impact and the stitching of the lattice make the clothes casual but not miss. It is also suitable for the masses.

The two set of minimalist bird's suit is made of polyester fabric to save the tangled girl. The whole body is comfortable and fashionable.

Speaking of a dress, that is the beauty of the little fairy wardrobe. It is full of design and beauty, so that people want to be married. The printed dress is hot in recent two years, and the printing of large area will look noble.

This dress also uses comfortable and cool chiffon fabric, modified waist type bandage, can well show concave and convex shape, highlighting the noble temperament.

When we explore the brand of Han Du's clothes house, it is easy to find that at the beginning of its establishment, we began to imitate all kinds of Hanfeng fashion. At the very beginning, we basically copied the original copy. After realizing the copyright risk, Zhao Yingguang set the rules internally, that is, the proportion of alteration must exceed 30%.

It is not difficult to find out that a clothing brand must rely on originality to gain market recognition if it wants to go out of its own way.

In order to be able to introduce the fashion trend of Korea for the first time, Han Du she set up an elite team of "fashion selection division". In the form of four person group, he was responsible for looking for the most fashionable styles on all the famous fashion websites in Korea. After deciding the style, they chose the same or better fabrics according to the Korean designer's manuscript strictly.

The experienced print master in the team selected the original Korean style accurately, and produced the most fashionable and fashionable clothing style with excellent design and better quality production technology.

The reason why bursting of money becomes explosive is that clothes are in line with the current popularity and are loved by everyone.

The selection team of Han Du she is using the rule of "survival of the fittest" to let all the clothes on the Korean clothing house stand.

All are

The best combination of popularity and popularity is the explosion of super high popularity and super sales.

The third conditions for creating a new product are: add fuel to the fire, analyze scientifically, push the explosive products to a more explosive market! How can we promote the explosion of clothing for hot clothing? There are a lot of explosions in the shops of Han Du, and each of them has a surprising number of months, and what are the tricks? What is the answer? The answer is: scientific analysis, data integration, diversification of promotion methods, and the explosion of commodities to be launched. Through the analysis of other data in the industry, the information feedback integration of the explosive commodities can be carried out at various levels, and the details of the explosive commodities can be reflected scientifically, so as to find out the details of the explosion products and find out the deficiencies in the details of the explosive products. 3

For each exploded item, collect data, including browsing volume, sales volume, conversion rate, promotion effect, year-on-year, ring ratio, browse, paction, growth rate, customer satisfaction degree, customer reflection details, and so on, so as to determine which aspects of the store are insufficient, which areas have problems, which need further improvement, or increase customer satisfaction and so on. After a series of professional analysis and information feedback, the merchandise can be more perfect, thereby increasing its hot cycle.

Let explosions become more explosive and form a virtuous circle.

4, the fourth conditions for creating a new product: late maintenance, good customer experience, let sales fly again for a while! (net business services decide everything), post maintenance, including customer service after product sales and product sales, such as customer service, feedback information of Wangwang group, product packaging, logistics and other aspects that can affect customer experience should be best maintained.

After the success of Han Du Yi house, many other brands also want to learn from it.

Zhao Yingguang believes that there is no problem in imitation and reference, but the difficulty lies in the fact that many bosses' minds are controlled by management, lack of patience for trial and error and unwilling to give full play to their rights.

In addition, many designer brands exist in pursuit of "small and beautiful" and expand the scale of the contradiction.

In addition, Han Du Yi house is also good at using single quality to create explosive funds. The so-called single product operation is based on a single account, and detonating the clothes from season to sale, all data can be monitored.

The life cycle of every product is specially maintained by special people.

With a young approach to catch up with the air, Han Du Yi seizing the younger 80, 90, and even 95 after 00 markets, trying to link the content chain in the layout of the whole network layout, and step by step to meet the diversified psychology and market demand.

The industry's marketing mode reform provides a powerful reference.