When Dealing With E-Commerce Retailers, Physical Retail Businesses Need To Foster Strengths And Circumvent Weaknesses.

Over the past few years, the development of electronic retailing has made many physical retailers miserable, and even the whole retail industry has been caught in a stalemate.

E-commerce retail has its inherent advantages, such as p regional, super time and space, low cost and so on, and modern consumers are more accustomed to this Internet consumption mode.

This is an unavoidable problem of physical retailing, but it is not a problem that can not be crossed.

It is reported that the Nordic culture is the brand foundation.

KM last year when the physical retail enterprises generally encountered bottlenecks in development, it added more than 200 shops at an alarming rate. This is not enough. KM plans to invest 6 hundred million and 300 new stores this year.

How can KM quickly add new stores and maintain sales volume in the physical retail industry?

Foster strengths and circumvent weaknesses and win prices

When confronting with e-commerce retailer, physical retail enterprises need to take advantages and avoid disadvantages. On the basis of innovation, they exceed the consumer experience of e-commerce retailing, which requires the entity retailing industry to distinguish themselves from the advantages and disadvantages of retail business.

One of the main reasons why electricity retailing attracts consumers is price advantage.

Modern consumers tend to consider the trend of fashion as well as price. If the price exceeds the value of the commodity, consumers will not pay the bill.

The traditional physical retail brand seems to have no way to reduce prices, because distributors and agents in the middle have different levels of profits. The goods to consumers can only be sold on a relatively high price base, otherwise they will be faced with a loss or no profit dilemma.

KM men's clothing can keep the store quickly, and the secret of hot selling is actually the price.

It is understood that, after entering the Chinese market, KM did not follow the traditional retail entity's price to raise the price, but instead opened up a unique way of sustainable development, that is, to supply the best quality fashion design products in northern Europe at a super low price.

What makes Chinese consumers even more unthinkable is that KM men's clothing is no less inferior to brands such as ZARA and UNIQLO in terms of design, tailoring, creativity or collocation. But it sells to consumers at near cost price at prices, which is KM's advantage in highlighting the tight encirclement under the pressure of electricity retailing.

Facing challenges and layout nationwide

According to the latest news of the industry, KM will not only invest 6 hundred million new 300 stores this year, but also plan to add 600 stores in 2017. In 2018, it added 2 billion new stores to 1000 stores, and finally completed the physical retail layout of 2000 stores in China.

Just as KM holds the idea that all customers can afford to buy high-quality fashion products, China's physical retail industry should break through from the perspective of meeting consumer demand, and seek new development of physical retail on the basis of innovative brand management mode.

The physical retail brand that always raises its value is likely to usher in the double suppression of e-commerce retail and new entity retail mode. It is obviously not wise enough to seek breakthroughs or changes at that time, and it is more difficult to keep pace with the development of the industry.

KM will rapidly add more than 200 new stores and maintain good operation in one year, perhaps because of the timely adjustment of the challenges faced by the retail business, or perhaps because KM knows more about the psychological needs of Chinese consumers than brands such as ZARA.